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Language trips are experiences that people, especially teenagers, have in a foreign country with the aim of improving or deepening their knowledge of a foreign language, through the medium of cultural immersion which, together with dedicated language lessons, can stimulate a greater capacity for learning. The duration of these trips is usually between 2 and 4 weeks and is an experience that is known to take place during the summer months. During the experience, people can choose between different forms of accommodation, the most popular of which are staying with a host family and student residences. 

 In 2019, the global language travel market was worth USD 9 billion and remains highly fragmented due to the high variety of choice available to consumers. 

In 2019, in line with the growth trend recorded in previous years, a total of 280000 teenagers undertook a language trip, the vast majority of whom chose an English-speaking country as their destination: England, Northern Ireland and Malta are the destinations preferred by young Italians, with growing interest in French and Spanish cities. As far as overseas destinations are concerned, the most popular countries are the United States and Australia.

The main operators active in the Italian market are dedicated private agencies, associations, or public organisations. Among those with the highest level of recognition are "EF", a company founded in 1965 and operating internationally, and "L'Associazione Intercultura", a non-profit organisation founded in 1955 and present in 159 Italian cities. 

An emerging trend in the language travel market is the increasing variety in the choice of destinations. Many agencies and organisations have recently decided to invest significantly in Asian destinations. Amongst those that have attracted the most attention from operators are India, Indonesia, Japan, and China.






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Etude généraliste mais très bien réalisée du marché du spectacle vivant dont on trouve assez peu d'analyse aussi complète.

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Etude sérieuse avec de bonnes références.

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