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MARKET SUMMARY

1.1 Definition and presentation

Language study stays are stays of varying length in a foreign country, to learn or improve the language of the country. Carried out by:

  • Children (under 12),
  • Teenagers (12-18 years)
  • Adults

The global market for language travel has seen an impressive growth in recent years both in value and volume, due to the increasing attention paid to the learning of foreign languages, internationality and inclusion. In Italy, in fact, demographic and social changes have led to a new generation of parents, the millennials, strong supporters of different educational methods. In addition, the Italian labor market is progressively aligning itself with the rest of Europe through a marked need to speak foreign languages, especially English.

Among the main players in the market there are agencies focused on language holidays, associations and specialized organizations that have their own language schools.

In recent years, the formulas offered have evolved, as has the potential pool of consumers, although the mastery of English remains the primary motivation for these types of stays.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick Cudonnec

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Maelle Vitry

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Héloise Fruchard

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EDHEC

Imane Essadiq

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Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Azelie Prigent

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Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

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Emil Ohlsson

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Anna Oeser

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Gabriel Salvitti

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