The barbecue and plancha market - Italy

The barbecue market is a sub-segment of the kitchen utensils and appliances market. It consists of two product categories: barbecues (charcoal, gas, or electric) and griddles (gas or electric). Both are used to grill or roast various foods-among the most common are meat, fish, and vegetables. A look at the global market confirms the positive trend of these product lines; the regions driving the most growth are North America and Europe, however, the sector remains in the hands of large multinational corporations and hardly seems to feel threatened by the entry and takeover of new market players (e.g., e-commerce, private labels). The global market size has been estimated at US$5.01 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 4.9 percent from 2024 to 2030. The success of gas reflects customers' desire to vary their use of barbecue, in terms of food (less meat, more vegetables) and recipes (use of lid, rotisserie, or stone pizza). The industry is undergoing a massive transformation at the expense of the "convenience" or low-end sector of small players without a brand or historicity, but in favor of the same in the hands of online platforms or second-hand marketplaces. Manufacturers are taking advantage of this trend to market complementary accessories.