MARKET OVERVIEW
1.1 Definition and presentation
The barbecue market is a sub-segment of the kitchen utensils and appliances market. It consists of two product categories: barbecues (charcoal, gas, or electric) and griddles (gas or electric).
Both are used to grill or roast a variety of foods-among the most common are meat, fish, and vegetables. A look at the global market confirms the positive trend of these product lines; the regions driving the most growth are North America and Europe, however, the sector remains in the hands of large multinational corporations and hardly seems to feel threatened by the entry and takeover of new market players (e.g., e-commerce, private labels).
The Italian market continues to perform upward in terms of both volume and value, with 10 percent growth in 2019 over the previous year. However, the sector is not evenly divided with respect to market share, with a substantial slice held by gas-powered machines, accounting for 55 percent of total sales in 2019. The gap widens when considering the substantial price differences between the various products and their methods of operation (e.g., coal has contrasting figures whether by volume or value).
The success of gas reflects customers' desire to vary their barbecue use, in terms of food (less meat, more vegetables) and recipes (use of lid, rotisserie, or stone pizza). The industry is undergoing a massive transformation at the expense of the "convenience" or low-end sector of small players without a brand or historicity, but in favor of the same in the hands of online platforms or second-hand marketplaces. Manufacturers are taking advantage of this trend to market complementary accessories.
DEMAND ANALYSIS
MARKET STRUCTURE
SUPPLY ANALYSIS
REGULATIONS
POSITIONING OF PLAYERS
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- What are the figures on the size and growth of the market?
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- Data from several dozen databases
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Reviews (5)
The performing arts market - France
Publicado en 22/09/2022 by Anais Reteux
Etude généraliste mais très bien réalisée du marché du spectacle vivant dont on trouve assez peu d'analyse aussi complète.
Businesscoot Response:
Merci infiniment Anaïs pour votre retour. Nous sommes ravis d'avoir été à la hauteur de vos attentes!
The holiday rental market - France
Publicado en 26/04/2022 by MATTHIEU VANDERPERRE - ETS VANDERPERRE
I am very satisfied with the contents of the study which will come to enrich my file of request for financing for a project related to the seasonal hiring
The board game market - France
Publicado en 13/01/2022 by Nicolas Silvani - LudoTech
A good overview of the market that doesn't neglect new market developments and at an affordable price. I am interested in a more in-depth study of new trends and players.
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Hello Nicolas, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.
The board game market - France
Publicado en 15/12/2021 by Client anonyme - Ce client a souhaité rester anonyme
Very useful
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The board game market - France
Publicado en 14/12/2021 by Client Anonyme - Ce client a souhaité rester anonyme
Etude sérieuse avec de bonnes références.
Businesscoot Response:
Merci pour votre retour et la confiance accordée :)