SYNTHÈSE DU MARCHÉ
1.1 Introduction
The market for barbecues and planchas refers to the equipment used for outdoor cooking. Thus, it includes charcoal grills, gas grills, electric grills and planchas. The segments of this market also include numerous accessories associated with these appliances, such as cooking utensils, protective covers, and cleaning products. Approximately 80% of U.S. households own a grill.
The global market for barbecues and planchas was estimated to exceed $4 billion at the end of 2022, growing at a CAGR of 4.5% from 2020 to 2025. Gas barbecues represent the most important segment, owing to their ease of use and more precise temperature control. Demand for planchas has also increased, especially in Mediterranean countries, thanks to their versatility and ability to cook food quickly and easily.
The German market for barbecues and planchas continues to evolve, with a clear preference for charcoal and gas grills. German consumers attach great importance to sustainability and , in particular, to the user-friendliness of these appliances. Barbecues and planchas are often used at family events or among friends, especially during the summer season. Enthusiasm for barbecues and planchas has increased in recent years, especially as a result of targeted marketing campaigns.
In the German market, it is mainly the giants of this industry that are in vogue, such as the American brand Weber. Local companies such as Landmann and Rösle, which offer higher-quality kitchen utensils, have also enjoyed remarkable success on the German market. Networked grills with remote temperature control systems are becoming increasingly popular. In addition to products that offer good value for money, German consumers are looking for environmentally friendly products and sustainable alternatives to conventional materials (which wear out quickly).
ANALYSE DE LA DEMANDE
STRUCTURE DU MARCHÉ
ANALYSE DE L'OFFRE
RÈGLEMENTATION
POSITIONNEMENT DES ACTEURS
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Reviews (5)
The chocolate and chocolate factory market - France
Publicado en 23/06/2022 by Helie Krotoff
OK
The market for sports nutrition supplements - France
Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL
We got the numbers we needed. Excellent study
Businesscoot Response:
Thank you for your feedback. We are glad that the study lived up to your expectations. We hope you will give us a 5/5 next time ;)
The Farm Animal Feed Market - France
Publicado en 09/01/2022 by Hugo Schott - Businesscoot
Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector
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Hello Hugo, Thank you for your feedback. We are glad that the study was up to your expectations. We hope you will give us a 5/5 next time ;)
The market for sports nutrition supplements - France
Publicado en 06/01/2022 by Amaury Wernert
The work of collection, data processing and the method to estimate the market still poorly known are very relevant. Interview with the market specialist on the impact of the Covid crisis very interesting
Businesscoot Response:
Hello Amaury, Thank you for your feedback. We are happy to read that the content and structure of the study have fully met your expectations. :)
The ready meal market - France
Publicado en 26/11/2020 by Lucie Piette - Cooperl
Good synthesis of the market with interesting figures
Businesscoot Response:
Hello Lucie, Thank you for your feedback. We are happy to read that you were completely satisfied with the content of the study. :)