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1 Synthèse du marché
1.1 Introduction
The market of barbecues and planchas refers to the appliances used for outdoor cooking. This includes charcoal barbecues, gas barbecues, electric barbecues and planchas. The segments of this market also include numerous accessories associated with these appliances, such as cooking utensils, protective covers and cleaning products. Around 80% of American households own a barbecue.
The global market of barbecues and planchas was estimated at over USD 4 billion at the end of 2022, with a CAGR of 4.5% from 2020 to 2025. Gas barbecues represent the most important segment due to their ease of use and more precise temperature control. The demand for planchas has also increased, especially in Mediterranean countries, thanks to their versatility and ability to cook food quickly and easily.
The German market is constantly evolving, with a clear preference for charcoal and gas barbecues. German consumers attach great importance to sustainability and , in particular, the user-friendliness of these appliances. Barbecues and planchas are often used at family events or among friends, especially during the summer season. Enthusiasm for barbecues and planchas has increased in recent years, particularly as a result of targeted marketing campaigns.
In the German market, it is mainly the giants in this sector that are on trend, such as the American brand Weber. Local companies such as Landmann and Rösle, which offer higher-quality kitchen utensils, are also enjoying remarkable success. Networked barbecues with remote temperature control systems are becoming increasingly popular. In addition to products with a good price-performance ratio, German consumers are looking for environmentally friendly products and sustainable alternatives to conventional materials (which wear out quickly).
1.2 The global market and the USA as market leader
Value of the barbecue market worldwide
The global market for barbecue and planchas recorded a steady increase in market value from **** to ****, as can be seen in the graph below.
World barbecue market value World, ****-****, billion dollars Source: ****
In ****, the total value of the barbecue market worldwide amounted to *.* billion ...
1.3 The German market
The market for grills and roasters in Germany has experienced remarkable growth in recent years, as can be seen from the following sales chart:
Sales of grills & roasters
In ****, sales amounted to €**.** billion and are forecast to grow impressively to €**.** billion by ****. This steady growth indicates that the market for grills ...
1.4 Foreign trade in barbecue appliances
Foreign trade in barbecue appliances in Germany recorded significant changes between **** and ****, as can be seen in Figure *.
Foreign trade of barbecue appliances Germany, ****-****, in USD million and % Source: ****
The chart shows both the import and export figures in millions of US dollars as well as the coverage ratio in ...
2 Analyse de la demande
2.1 Growing demand
The growth prospects for the market for barbecue and plancha products in Germany are promising, and this is clearly reflected in the rising demand for barbecue equipment. A key factor driving this growth is the frequency of barbecuing during the barbecue season.
Frequency of barbecuing during the barbecue season
According to ...
2.2 A very seasonal market
The market for barbecues and planchas in Germany is extremely seasonal, with the start of the barbecue season varying from year to year. This seasonal dynamic is underlined by survey results from ****, which show the time at which respondents in Germany start the barbecue season. The percentages of respondents who start ...
2.3 Preferred grill types
The preferences of consumers in Germany and the UK regarding barbecue types reflect the diversity of barbecue culture in both countries. In ****, respondents were asked about their favorite grilling method, with charcoal, gas and electric as the main categories.
Preferred barbecue types
In Germany, the survey results show a diverse distribution ...
2.4 What do Germans barbecue?
The preferences of German barbecue fans are reflected in a variety of culinary preferences. The **** data shows that respondents have a clear preference for certain categories of barbecue, as shown in Figure *.
What do Germans prefer to barbecue? Germany, ****, number of respondents in % Source: ****
As the chart shows, steak tops the ...
2.5 Vegetarian/ vegan barbecues in Germany
The increasing demand for alternative barbecue options is clearly reflected in the preferences of the German barbecue community. The chart "Most popular meat alternatives for barbecuing" shows a detailed overview of preferences in different age groups.
Most popular meat alternatives for barbecuing Germany, ****, proportion of respondents in % Source: ****
Overall, **-**-year-olds ...
3 Structure du marché
3.1 Market leader in Germany
In the barbecue and plancha market in Germany, various types of barbecue play a decisive role. The market shares of the leading manufacturers give us an insight into consumer preferences and the competitive landscape. The following charts illustrate the ranking of the most important manufacturers in the charcoal barbecues, gas barbecues, ...
3.2 distribution channels
The distribution channels for grills and roasters in Germany play a decisive role in the marketing and sale of these products. The analysis of the development from **** to **** highlights interesting trends and provides information about consumer preferences.
According to the available data (***), there is a clear decline in the offline sales ...
4 Analyse de l'offre
4.1 Product types
The variety of barbecue and plancha appliances on the German market is reflected in the different product types, which can be divided into three main categories: Charcoal, electric and gas-powered.
Charcoal barbecues
Charcoal barbecues are traditional favorites among barbecue enthusiasts who appreciate the unmistakable smoky taste. These types of barbecues use ...
4.2 Price development
The price development on the German market for barbecues and planchas from **** to **** shows fascinating trends that are reflected in the average price for gas, charcoal, electric and contact grills as well as in consumer preferences.
The joint graph * illustrates the price development of barbecues in Germany from **** to ****.
Price development ...
4.3 Prices of individual models
Source: ****
There are big differences within the individual product categories. This can be due to the quality of the products, the finish of the plates, the presence of a trolley, a lid or even accessories. Even within one brand, there are very different models in terms of price. Weber, for example, ...
5 Règlementation
5.1 Laws and regulations
The market for barbecues and planchas in Germany is regulated by a number of laws and regulations. These laws and regulations are intended to ensure the safety of consumers and the protection of the environment.
Safety regulations
The same safety regulations apply to barbecues and planchas as to other electrical appliances. ...
6 Positionnement des acteurs
6.1 Actors
The market for barbecue and planchas in Germany has a large number of players that position themselves both nationally and internationally. The following table provides an overview of some of the major companies in this market segment, together with their sales figures:
- Severin Elektrogeräte
- WMF
- Enders Colsman AG
- Metallwarenfabrik Marktoberdorf GmbH & Co. KG (Rösle GmbH & Co. KG)
- LotusGrill GmbH
- Weber Industries Groupe
- SEB Groupe
- Napoleon
- Campingaz
- Palazzetti
List of charts presented in this market study
- Value of the barbecue market worldwide
- Barbecue market value of the USA
- CAGR of the barbecue and grilling market in the region with the highest growth rate from 2020 to 2025
- Frequency of barbecuing during the barbecue season
- Frequency of barbecuing; garden owners/ population
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Latest news
Seb Alliance, the Seb Group's investment fund, invests in start-up Y-Brush - 08/10/2023
- Y-Brush raised 6 million euros last November.
- The company was founded in 2017.
- Y-Brush toothbrushes are equipped with 35,000 nylon filaments and sonic vibrations, which clean all teeth in 10 seconds.
- Y-Brush currently has about 30 employees, half of whom work in production and logistics.
- The company produces 8,000 toothbrushes per month. Y-Brush has over 100,000 users in France and abroad.
- This year, exports accounted for more than 30 percent of the business.
- The start-up's ambition is to be on the shelves of French supermarkets by the end of the year.
SEB consolidates part of its logistics in Côte-d'Or - 19/07/2023
- SEB employs 1,600 people to manufacture Tefal pans and cookware in Rumilly, Haute-Savoie.
- A 100,000 m2 warehouse in Bully-les-Mines for small appliances was opened in June.
- The new warehouse in Til-Châtel, with an area of 38,000 m2 and an investment of €30 million, will employ 100 people
- SEB employs 560 people in the Côte-d'Or, including 400 in Selongey and 160 in Is-sur-Tille.
- The group has 30,000 employees worldwide
- SEB had a turnover of 7.96 billion euros in 2022.
SEB creates a giga-logistics platform in Pas-de-Calais - 14/06/2023
- Area of the giga logistics platform: 100,000 m2, investment of 80 million
- Capacity: 100 trucks per day
- Expected workforce in 2025: 350 people
- Number of SEB industrial sites in the world: 40
- Number of SEB industrial sites in France: 11
- Turnover in 2022: €7.96 billion
- Number of employees: more than 30,000 Presence in many countries: 150
- Total brands: 34
SEB is increasingly invited into restaurant kitchens - 05/05/2023
- Groupe SEB acquires Pacojet, the Swiss family-owned company that produces the eponymous machine for emulsifying and smoothing sauces, purees, ice creams and mousses from frozen products
- Pacojet is targeting sales of 24 million euros by 2022
- 90 percent of Pacojet's sales are for export
- Increased presence in northern Europe and Germany
- Price of Pacojet machines: from 4,000 to 5,000 euros
- Third acquisition in the sector after Zummo, Spanish juice machine specialist, and San Marco, Italian coffee machine manufacturer
- Sales of SEB's professional business in 2022: €725 million (9% of total sales)
- Increase in SEB's professional sales in 2022: 15.6
Seb acquires La San Marco, Italian coffee machine icon - 20/02/2023
- Seb plans to strengthen its presence in this niche with the acquisition of La San Marco, a company specializing in professional coffee machines
- Specializing in espresso machines with the traditional lever system, it offers a diverse range of products, most of which are manufactured in Italy
- This acquisition will enable the Seb Group to consolidate its activities in the professional coffee segment, with a recognized historical experience and a true complement to its existing offering
SEB puts professional Italian-style coffee on its menu - 17/02/2023
- SEB enters a new segment of professional coffee machines
- San Marco is an iconic Italian brand, founded in 1920.
- Turnover of 19.7 million euros in 2022.
- Target of 50 percent market share in espresso machines by the end of 2022.
- In 2016, the company entered the bar and restaurant sector with the acquisition of Germany's WMF
- In 2019 Already number two in the U.S. filter coffee market with the acquisition of Wilbur Curtis
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The market for barbecue and planchas | Germany
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