The market for barbecue and planchas in Germany

The market of barbecues and planchas refers to the appliances used for outdoor cooking. This includes charcoal barbecues, gas barbecues, electric barbecues and planchas. The segments of this market also include numerous accessories associated with these appliances, such as cooking utensils, protective covers and cleaning products. Around 80% of American households own a barbecue.

The global market of barbecues and planchas was estimated at over USD 4 billion at the end of 2022, with a CAGR of 4.5% from 2020 to 2025. Gas barbecues represent the most important segment due to their ease of use and more precise temperature control. The demand for planchas has also increased, especially in Mediterranean countries, thanks to their versatility and ability to cook food quickly and easily.

The German market is constantly evolving, with a clear preference for charcoal and gas barbecues. German consumers attach great importance to sustainability and , in particular, the user-friendliness of these appliances. Barbecues and planchas are often used at family events or among friends, especially during the summer season. Enthusiasm for barbecues and planchas has increased in recent years, particularly as a result of targeted marketing campaigns.

In the German market, it is mainly the giants in this sector that are on trend, such as the American brand Weber. Local companies such as Landmann and Rösle, which offer higher-quality kitchen utensils, are also enjoying remarkable success. Networked barbecues with remote temperature control systems are becoming increasingly popular. In addition to products with a good price-performance ratio, German consumers are looking for environmentally friendly products and sustainable alternatives to conventional materials (which wear out quickly).