The market for barbecue and planchas | Germany

1.1 Introduction

The market for barbecues and planchas refers to the equipment used for outdoor cooking. Thus, it includes charcoal grills, gas grills, electric grills and planchas. The segments of this market also include numerous accessories associated with these appliances, such as cooking utensils, protective covers, and cleaning products. Approximately 80% of U.S. households own a grill.

The global market for barbecues and planchas was estimated to exceed $4 billion at the end of 2022, growing at a CAGR of 4.5% from 2020 to 2025. Gas barbecues represent the most important segment, owing to their ease of use and more precise temperature control. Demand for planchas has also increased, especially in Mediterranean countries, thanks to their versatility and ability to cook food quickly and easily.

The German market for barbecues and planchas continues to evolve, with a clear preference for charcoal and gas grills. German consumers attach great importance to sustainability and , in particular, to the user-friendliness of these appliances. Barbecues and planchas are often used at family events or among friends, especially during the summer season. Enthusiasm for barbecues and planchas has increased in recent years, especially as a result of targeted marketing campaigns.

In the German market, it is mainly the giants of this industry that are in vogue, such as the American brand Weber. Local companies such as Landmann and Rösle, which offer higher-quality kitchen utensils, have also enjoyed remarkable success on the German market. Networked grills with remote temperature control systems are becoming increasingly popular. In addition to products that offer good value for money, German consumers are looking for environmentally friendly products and sustainable alternatives to conventional materials (which wear out quickly).