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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 21/12/2023
Summary and extracts
1 Synthèse du marché
1.1 Introduction
The market for barbecues and planchas refers to the equipment used for outdoor cooking. Thus, it includes charcoal grills, gas grills, electric grills and planchas. The segments of this market also include numerous accessories associated with these appliances, such as cooking utensils, protective covers, and cleaning products. Approximately 80% of U.S. households own a grill.
The global market for barbecues and planchas was estimated to exceed $4 billion at the end of 2022, growing at a CAGR of 4.5% from 2020 to 2025. Gas barbecues represent the most important segment, owing to their ease of use and more precise temperature control. Demand for planchas has also increased, especially in Mediterranean countries, thanks to their versatility and ability to cook food quickly and easily.
The German market for barbecues and planchas continues to evolve, with a clear preference for charcoal and gas grills. German consumers attach great importance to sustainability and , in particular, to the user-friendliness of these appliances. Barbecues and planchas are often used at family events or among friends, especially during the summer season. Enthusiasm for barbecues and planchas has increased in recent years, especially as a result of targeted marketing campaigns.
In the German market, it is mainly the giants of this industry that are in vogue, such as the American brand Weber. Local companies such as Landmann and Rösle, which offer higher-quality kitchen utensils, have also enjoyed remarkable success on the German market. Networked grills with remote temperature control systems are becoming increasingly popular. In addition to products that offer good value for money, German consumers are looking for environmentally friendly products and sustainable alternatives to conventional materials (which wear out quickly).
List of charts
- World barbecue market value
- US barbecue market value
- CAGR of the region's barbecue and grill market with the highest growth rate from 2020 to 2025
- Häufigkeit des Grillens während der Grillsaison
- Häufigkeit des Grillens; Gartenbesitzer/ Bevölkerung
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Latest news
Seb Alliance, the Seb Group's investment fund, invests in start-up Y-Brush - 08/10/2023
- Y-Brush raised 6 million euros last November.
- The company was founded in 2017.
- Y-Brush toothbrushes are equipped with 35,000 nylon filaments and sonic vibrations, which clean all teeth in 10 seconds.
- Y-Brush currently has about 30 employees, half of whom work in production and logistics.
- The company produces 8,000 toothbrushes per month. Y-Brush has over 100,000 users in France and abroad.
- This year, exports accounted for more than 30 percent of the business.
- The start-up's ambition is to be on the shelves of French supermarkets by the end of the year.
SEB consolidates part of its logistics in Côte-d'Or - 19/07/2023
- SEB employs 1,600 people to manufacture Tefal pans and cookware in Rumilly, Haute-Savoie.
- A 100,000 m2 warehouse in Bully-les-Mines for small appliances was opened in June.
- The new warehouse in Til-Châtel, with an area of 38,000 m2 and an investment of €30 million, will employ 100 people
- SEB employs 560 people in the Côte-d'Or, including 400 in Selongey and 160 in Is-sur-Tille.
- The group has 30,000 employees worldwide
- SEB had a turnover of 7.96 billion euros in 2022.
SEB creates a giga-logistics platform in Pas-de-Calais - 14/06/2023
- Area of the giga logistics platform: 100,000 m2, investment of 80 million
- Capacity: 100 trucks per day
- Expected workforce in 2025: 350 people
- Number of SEB industrial sites in the world: 40
- Number of SEB industrial sites in France: 11
- Turnover in 2022: €7.96 billion
- Number of employees: more than 30,000 Presence in many countries: 150
- Total brands: 34
SEB is increasingly invited into restaurant kitchens - 05/05/2023
- Groupe SEB acquires Pacojet, the Swiss family-owned company that produces the eponymous machine for emulsifying and smoothing sauces, purees, ice creams and mousses from frozen products
- Pacojet is targeting sales of 24 million euros by 2022
- 90 percent of Pacojet's sales are for export
- Increased presence in northern Europe and Germany
- Price of Pacojet machines: from 4,000 to 5,000 euros
- Third acquisition in the sector after Zummo, Spanish juice machine specialist, and San Marco, Italian coffee machine manufacturer
- Sales of SEB's professional business in 2022: €725 million (9% of total sales)
- Increase in SEB's professional sales in 2022: 15.6
Seb acquires La San Marco, Italian coffee machine icon - 20/02/2023
- Seb plans to strengthen its presence in this niche with the acquisition of La San Marco, a company specializing in professional coffee machines
- Specializing in espresso machines with the traditional lever system, it offers a diverse range of products, most of which are manufactured in Italy
- This acquisition will enable the Seb Group to consolidate its activities in the professional coffee segment, with a recognized historical experience and a true complement to its existing offering
SEB puts professional Italian-style coffee on its menu - 17/02/2023
- SEB enters a new segment of professional coffee machines
- San Marco is an iconic Italian brand, founded in 1920.
- Turnover of 19.7 million euros in 2022.
- Target of 50 percent market share in espresso machines by the end of 2022.
- In 2016, the company entered the bar and restaurant sector with the acquisition of Germany's WMF
- In 2019 Already number two in the U.S. filter coffee market with the acquisition of Wilbur Curtis
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The market for barbecue and planchas | Germany
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