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Summary and extracts

1 Market overview

1.1 Definition and presentation

Barbecues and grills are instruments with grills and grills for outdoor cooking. Barbecues are usually fueled by charcoal, although some electric models are popular among Spaniards. Barbecues and grills are mainly used for meat, although it is increasingly common to cook vegetables, mushrooms and other preparations.

Overall, the North American market accounts for more than half of the world market. Barbecues and grills are very common in North American homes. The United States is home to powerful barbecue and griddle manufacturers, such as Weber-Stephen Products, which has benefited from the very strong increase in demand for barbecues due to the 2020 and 2021 closures. The company announced a 62% increase in sales in the first quarter of 2021 and went public in August 2021. In Europe, Germany and France are the two largest markets and, in France, barbecue sales exceed 2 million units per year.

The Spanish barbecue market has been strongly driven by the emergence of covid-19. The increase in time spent at home and the development of teleworking have enabled employees to barbecue more frequently. The Spanish market includes large DIY stores such as Leroy Merlin, as well as specialist retailers such as Moulinex and online specialists such as mibarbacoa. com, which are growing steadily.

1.2 World market

In ****, the global barbecue and other grills market size was USD *.* billion. The market is expected to grow at a CAGR of +*.*% over the decade, reaching sales of USD * billion in ****. Gas barbecues were in the majority in ****, with **% market share. However, electric barbecues are expected to experience the strongest growth, ...

1.3 Spanish market

INE data give a general idea of the size of the barbecue and hotplate market.CNAE code ****: "Manufacture of ovens and burners", includes all equipment for cooking and grilling food. In ****, this industry generated sales of ***.* million euros. This allows us to propose a high estimate of the turnover generated by ...

1.4 International trade

A significant part of barbecue manufacturing is offshored to reduce production costs. Data provided by UN Comtrade in ****, a United Nations statistical platform, show that Spain imported cooking appliances (***) worth $** million. These figures exclude electric barbecues, which represent less than **% of the market value. The data analyzed are collected under HS ...

1.5 Consequences of Covid-19

Confined to their homes and unable to move around, Spaniards have wanted to increase their spending on home improvements and equipment since the onset of the health crisis. Sales of barbecues have increased by **% since the decontamination began. For its part, the Mercadona supermarket chain recorded a **% increase in sales of ...

2 Demand analysis

2.1 Spanish household demand

Barbecues are widely used in Spain. The graph opposite shows when people with barbecues were most likely to use them in **** in Spain. Weekends appear to be the preferred time for barbecues, with **% of users using them mainly on weekends.

Barbecue usage rate by day of the week Spain, ****, %, % Source: ****

Men ...

2.2 Barbecues, a summer product associated with the Mediterranean diet

The following graph shows the interest for the search term "barbacoa" in Spain, according to Google Trends data. This data is expressed as an index ranging from * to *** over the period ****-****. The closer the index is to ***, the more users have searched for this term in a given period. With ...

2.3 Habits of barbecue use

In the Spain of ****, **% of Spaniards planned to organize a barbecue during the summer, while **% already had one. Of these, **% regularly attended barbecues, **% participated from time to time and only *% attended systematically, i.e. very regularly. Thus, barbecues seem to be well integrated into Spanish customs and the Mediterranean diet. Spaniards ...

2.4 barbecue and lunch

The following graph also shows that barbecue is still associated with meat consumption. in ****, **% of Spaniards claimed to use meat for barbecue, **% grilled vegetables and **% cooked fish.

what foods will you use for your barbecue? Spain, ****, % Source: ****

Meat consumption in **** was dominated by chicken, with **.** kg per head, followed by pork, ...

3 Market structure

3.1 Value chain

The value chain of the barbecue and griddle market can be summarized as follows:

Research and development: In this phase, barbecues are designed (***) after an innovation phase. The barbecues are also tested during this phase. Procurement of materials : Procurement of raw materials needed to design a barbecue (***), as well as certain ...

3.2 Company structure

Using INE data, it is possible to count the number of companies active in the manufacture of ovens and other grills (***) of these companies, with an increase of **.**% over the same period.

growth in the number of manufacturers of ovens and other grills Spain, ****-****, units Source: ****

The gross operating surplus ...

3.3 Employees

Between **** and ****, there was an overall increase in the number of employees (***). However, this steady upward trend was interrupted from ****, with a decrease of *.**% in the number of employees and *.**% in the number of full-time equivalents for the period ****-****.

change in the number of employees by accounting method Spain, ****-****, ...

3.4 Distribution

Most of the sale of barbecues, griddles and other grills takes place in supermarkets, whether they are general supermarkets, such as Carrefour or Alcampo, or specialized in home and garden, such as Leroy Merlin. General supermarkets sell products very cheaply. In the summer of ****, the cheapest barbecue on the market was ...

4 Offer analysis

4.1 Types of barbecues and hotplates

Depending on the type of product, barbecues and other grills can be used more or less flexibly and are more or less expensive. The most expensive is to have a real stone or brick barbecue built, as it involves masonry work.

Source: ****

Barbecues can be divided into those that run on ...

4.2 Prices and models

There are large differences within each product category . This may be due to the quality of the products, the surface of the plates, the presence of a trolley, a cover or even accessories. Even within the same brand, there are very different models in terms of price. Weber, for example, offers ...

5 Regulations

5.1 User safety rules

Solid fuel barbecues (***) :

Appliances, solid fuels and igniters for solid fuel barbecues must be approved by LNE or CTIF approved laboratories in accordance with European Standard EN-**** [***]:

Specifies requirements for solid fuel barbecues (***); Specifies requirements and test methods for charcoal and charcoal briquettes for barbecues; Specifies safety, performance, packaging and marking ...

6 Placement of players

6.1 Segmentation

  • Weber Industries Groupe
  • Leroy Merlin Espagne
  • Campingaz
  • Carrefour
  • Mercadona
  • Alcampo

List of charts presented in this market study

  • World market for barbecues and other grills
  • Rotation of barbecues and other grills
  • Origin of kitchen appliance imports by country
  • Destination of barbecues and other grills exports by country
  • Kitchen appliance trade balance
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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Weber Industries Groupe
Leroy Merlin Espagne

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