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Leisure

Tourism

The gift box market - Spain

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in Spanish

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Study Overview

Gift boxes are packages offering a range of services, activities or products to a recipient, who can choose what he or she prefers. As the name suggests, gift boxes are often offered on special occasions, such as birthdays, anniversaries or the festive season. Gift sets can be divided into different categories:

stays: they can be in castles, in the mountains, or in atypical accommodations; sporting activities: circuit racing, parachute jumping, etc. ; gastronomic experiences: renowned restaurants, culinary experiences or cooking classes.

While there are specialized companies outside Europe (Coffrets Prestige in Canada, BananLab in Australia), it is in Europe that the bulk of the world's gift experience is concentrated. Companies on the market include Wonderbox and Smartbox. In Spain, gift boxes are frequently used for special occasions such as Día de la Madre or Día del Padre, as well as for wedding gifts. Holidays account for the majority of sales, far ahead of other types of experience such as gastronomy or wellness gift sets. Smartbox remains the market leader, with an estimated share of between 30% and 40%, in a steadily growing market estimated to be worth between 100 and 300 million euros by 2024.

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

Broad source base

• National, international, and private databases
• Professional press and polling institutes
• Industry reports, company financial statements...

Exclusive data

• Indexpresse sectoral database
• Preferred Brands database
• Expert interviews and proprietary indicators

Human expertise

• Experienced research analysts
• Know-how developed through 1500+ studies
• In-depth and rigorous analysis

Visual and actionable reports

• Graphic studies with synthetic structure
• Downloadable data
• Link to original sources

Contents

Sommaire

1. Market overview
- 1.1 Definition and presentation of the gift box market
- 1.2 The global market
- 1.3 The domestic market
2. Demand analysis
- 2.1 Seasonal demand
- 2.2 Consumer profile
- 2.3 Tourism in Spain
3. Market structure
- 3.1 How it works
- 3.2 Market structure & player specialization
- 3.3 Wonderbox's aborted takeover of Smartbox
- 3.4 Distribution
4. Offer analysis
- 4.1 Offer typology
- 4.2 Prices
5. Regulations
- 5.1 Regulations
- 5.2 Wonderbox Terms of Use