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The cardboard market - Spain

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in Spanish

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Study Overview

Letters and cards have been a means of communication between men and women for centuries. In the form of a simple piece of paper with a message and an envelope, the system worked until the 19th century, when the postcard was invented. With the advent of the postcard and a more sophisticated postal system, a new range of possibilities developed in the type of messages people could share with their loved ones, and increasingly sophisticated formats appeared.

Today, new online tools have taken over a large part of the market, and have pushed incumbent companies to find innovative ways of attracting customers to use this ancient but more personal service.

The greetings card market in Spain can be divided into 2 segments, both covering production, distribution and sales:

Postcards: Cards that usually have an image to illustrate a place or emotion, and are intended to be sent or shared by post. Greeting cards: Cards that offer a more detailed format and generally embody an emotion or greeting for a special moment (birthday, wedding...).

The postcard market in Spain has been struggling for over a decade, with a young population using digital media to share and celebrate special moments with friends and family.

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

Broad source base

• National, international, and private databases
• Professional press and polling institutes
• Industry reports, company financial statements...

Exclusive data

• Indexpresse sectoral database
• Preferred Brands database
• Expert interviews and proprietary indicators

Human expertise

• Experienced research analysts
• Know-how developed through 1500+ studies
• In-depth and rigorous analysis

Visual and actionable reports

• Graphic studies with synthetic structure
• Downloadable data
• Link to original sources

Contents

Sommaire

1. Market overview
- 1.1 Presentation
- 1.2 The global cardboard market
- 1.3 The Spanish cardboard market
- 1.4 Foreign trade
- 1.5 The impact of COVID-19 on the cardboard market
2. Demand analysis
- 2.1 Falling demand
- 2.2 The tourism industry: a key market for postcards
3. Market structure
- 3.1 Production
- 3.2 Distribution
- 3.3 Competition from digital services
4. Offer analysis
- 4.1 Postcards
- 4.2 Greeting cards
- 4.3 Special occasions
- 4.4 Innovation in the sector
- 4.5 Business cards
5. Regulations
- 5.1 Regulations