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Summary and extracts

1 Market overview

1.1 Presentation

Letters and cards have been a means of communication between men and women for centuries. In the form of a simple piece of paper with a message and an envelope, the system worked until the 19th century, when the postcard was invented. With the advent of the postcard and a more sophisticated postal system, a new range of possibilities developed in the type of messages people could share with their loved ones, and increasingly sophisticated formats appeared.

Today, new online tools have taken over a large part of the market, and have pushed incumbent companies to find innovative ways of attracting customers to use this ancient but more personal service.

The greetings card market in Spain can be divided into 2 segments, both covering production, distribution and sales:

  • Postcards: Cards that usually have an image to illustrate a place or emotion, and are intended to be sent or shared by post.
  • Greeting cards: Cards that offer a more detailed format and generally embody an emotion or greeting for a special moment (birthday, wedding...).

The postcard market in Spain has been struggling for over a decade, with a young population using digital media to share and celebrate special moments with friends and family.

List of charts presented in this market study

  • Percentage of people who have sent and received letters from individuals in the last six months
  • Number of letters sent in Europe's main postal markets
  • The world's top tourist destinations
  • Greeting card market share
  • How do Spaniards invite their nearest and dearest to their weddings?
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Latest news

El Corte Inglés exceeds 1 billion euros in profit by 2022 - 18/04/2023

  • Increase in operating profit between 2021-2022 and 2022-2023: 20%.
  • Net profit excluding extraordinary events for the 2019-2020 financial year: 310 million euros.
  • Approximate total net profit for fiscal year 2022-2023: 1 billion euros.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Sociedad Estatal Correo y Telegrafos SA.
El Corte Inglés
Grandes Almacenes FNAC España SA
Cimpress Espana S.L.
Tarjetas Mundo Azul S.L.
Graficas Rotativas S.A. (GR Impressors)
Emelar Artes Graficas S.L.
Navaprint Graficas S.L.
Zemog Tarjetas S.L
Hallmark Cards Iberica S.A.
Cheerz - Cewe

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the cardboard market | Spain

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