Spanish market
The cardboard market in Spain
Letters and cards have been a means of communication between men and women for centuries. In the form of a simple piece of paper with a message and an envelope, the system worked until the 19th century, when the postcard was invented. With the advent of the postcard and a more sophisticated postal system, a new range of possibilities developed in the type of messages people could share with their loved ones, and increasingly sophisticated formats appeared.
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Letters and cards have been a means of communication between men and women for centuries. In the form of a simple piece of paper with a message and an envelope, the system worked until the 19th century, when the postcard was invented. With the advent of the postcard and a more sophisticated postal system, a new range of possibilities developed in the type of messages people could share with their loved ones, and increasingly sophisticated formats appeared.
Today, new online tools have taken over a large part of the market, and have pushed incumbent companies to find innovative ways of attracting customers to use this ancient but more personal service.
The greetings card market in Spain can be divided into 2 segments, both covering production, distribution and sales:
Postcards: Cards that usually have an image to illustrate a place or emotion, and are intended to be sent or shared by post.
Greeting cards: Cards that offer a more detailed format and generally embody an emotion or greeting for a special moment (birthday, wedding...).
The postcard market in Spain has been struggling for over a decade, with a young population using digital media to share and celebrate special moments with friends and family.
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Food, retail and consumer goods
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Marie-Annick Cournède
Health, beauty and personal services
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Digital, media and telecommunications
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