Spanish market
The stationery market in Spain
Stationery covers a disparate range of products used as a medium for writing or printing text. There are three main product groups: correspondence media (envelopes and cards), school supplies (notebooks, sheets, binders, notebooks, etc.) and administrative supplies (registers, pads, sheets, binders and presentations, business cards, etc.).
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Stationery covers a disparate range of products used as a medium for writing or printing text. There are three main product groups: correspondence media (envelopes and cards), school supplies (notebooks, sheets, binders, notebooks, etc.) and administrative supplies (registers, pads, sheets, binders and presentations, business cards, etc.).
Worldwide, the stationery market is growing, mainly driven by emerging countries where education is on the rise, while economic development is accompanied by increased consumption of stationery products. In developed countries, however, the market is facing greater digitalization of society, which is reducing the need for stationery. The main producers of stationery products are Shandong Cheming Paper Holdings Ltd and Yuan-Kimberly Co, while the main specialist distributors are Corp Express, Office Depot and Sanya Haitian Goushu Center Co. In Europe, stationery production is dominated by Germany and Italy.
In Spain, the main newspaper and stationery retailers are: Beralan SL, Gelesa Gestión Logística SLU, Marina Bcn Distribuciones SL, Distribuidora Rotger SLU, Wh Smith Spain SL and Santos Ochoa SA. The market suffered from the covid-19 pandemic, which led to school closures for part of the year and the widespread use of teleworking. The digitalization of the economy intensified, penalizing the consumption of "functional" stationery products. However, the use of stationery products is expected to rebound slightly in 2020, and certain product categories, such as recycled products, are on the rise.
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