1.1 Definition and scope of study
Dating sites and applications offer the possibility to meet single people (or not) with the same aspirations and generally living within a defined perimeter . Most platforms offer the user to fill in a profile form giving detailed information about what he/she is looking for, activities, tastes, etc. and can then view profiles of other members.
The market for dating sites, popularized by Meetic in 2001, is composed of many different types of sites online platforms or applications The majority are paid through charged-for subscription that they offer but also have a free edition which allows users to test the application with limited functionality Advertising also represents a possible but minority source of revenue
L he global market for dating sites is growing at a relatively high rate and seems to be benefiting from the democratisation of the internet and new technologies that allow the development of innovations in the sector. It is thus expected to grow by a CAGR of 4.7% between 2018 and 2025
The Spanish market is one of the most important European markets with 13% of the population using this type of platform . The market is driven both by the higher proportion of Spaniards who use the Internet on a daily basis and by the growth in the number of singles, the preferred target of players in this sector. Finally, the evolution of mentalities regarding these services contributes to their popularity
In addition, trends can be observed, notably in the following areas democratize women's use and encourage the emergence of safe and respectful spaces of exchange
ANALYSIS OF THE OFFER
POSITIONING OF THE PLAYERS
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The dating market - France
Publicado en 25/01/2022 by Jean-Gabriel Théberge - Ambicio
A complete study with all the elements I needed. I saved a lot of time researching and reading compared to what it would have taken me to consult another long 250+ page study. Very pleased!
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The dating market - France
Publicado en 20/01/2022 by Melanie Suspene
I am currently reading this study, which seems to me to be complete and updated (especially the influence of Covid on the said market).
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