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MARKET OVERVIEW

1.1 Definition and scope of study

Dating sites and applications offer the possibility to meet single people (or not) with the same aspirations and generally living within a defined perimeter . Most platforms offer the user to fill in a profile form giving detailed information about what he/she is looking for, activities, tastes, etc. and can then view profiles of other members.

The market for dating sites, popularized by Meetic in 2001, is composed of many different types of sites online platforms or applications The majority are paid through charged-for subscription that they offer but also have a free edition which allows users to test the application with limited functionality Advertising also represents a possible but minority source of revenue

L he global market for dating sites is growing at a relatively high rate and seems to be benefiting from the democratisation of the internet and new technologies that allow the development of innovations in the sector. It is thus expected to grow by a CAGR of 4.7% between 2018 and 2025

The Spanish market is one of the most important European markets with 13% of the population using this type of platform . The market is driven both by the higher proportion of Spaniards who use the Internet on a daily basis and by the growth in the number of singles, the preferred target of players in this sector. Finally, the evolution of mentalities regarding these services contributes to their popularity

In addition, trends can be observed, notably in the following areas democratize women's use and encourage the emergence of safe and respectful spaces of exchange

 

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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in 40 pages
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu L.

Associate Consultant

Mathieu L.

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Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Ross Alumni Club France

Arnaud W.

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise F.

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise F.

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil O.

Emil O.

Anna O.

Anna O.

Gabriel S.

Gabriel S.