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  • Number of pages : 30 pages
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  • Last update : 01/09/2023
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Summary and extracts

1 Market overview

1.1 Definition and scope of study

Dating sites and applications offer the possibility to meet single people (or not) with the same aspirations and generally living within a defined perimeter . Most platforms offer the user to fill in a profile form giving detailed information about what he/she is looking for, activities, tastes, etc. and can then view profiles of other members.

The market for dating sites, popularized by Meetic in 2001, is composed of many different types of sites online platforms or applications The majority are paid through charged-for subscription that they offer but also have a free edition which allows users to test the application with limited functionality Advertising also represents a possible but minority source of revenue

L he global market for dating sites is growing at a relatively high rate and seems to be benefiting from the democratisation of the internet and new technologies that allow the development of innovations in the sector. It is thus expected to grow by a CAGR of 4.7% between 2018 and 2025

The Spanish market is one of the most important European markets with 13% of the population using this type of platform . The market is driven both by the higher proportion of Spaniards who use the Internet on a daily basis and by the growth in the number of singles, the preferred target of players in this sector. Finally, the evolution of mentalities regarding these services contributes to their popularity

In addition, trends can be observed, notably in the following areas democratize women's use and encourage the emergence of safe and respectful spaces of exchange


List of charts

  • Global online dating market
  • Top dating apps by downloads on Android and IOS
  • Percentage of users in six European countries
  • Number of single people in Spain
  • Percentage of internet users
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Latest news

Justin McLeod launches Hinge dating app in France | Hinge launched in France by Justin McLeod - 04/04/2023
  • By 2022, one in four French people will have met their partner online.
  • - Hinge is firmly established in the United States, Canada, Great Britain and Australia, and is aiming for massive deployment in Europe.
  • - Hinge is present in the Nordic countries, Germany and now France, and plans to launch in Spain and Italy.
  • - The dating market is estimated at 7.5 billion euros worldwide.
  • - Hinge employs 237 people and is aiming for sales of 400 million euros by 2023.
  • - 20% of Internet users abandon their registration on Hinge because they find the process lengthy.
  • - Hinge has raised ten million euros from investment companies such as Founders Fund and CAA Ventures.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Ashley Madison
Tinder (Match Group)
Match Group Hinge

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