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Agriculture

Food

Foodstuffs

The rum market - Germany

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in German

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Study Overview

Rum is a brandy originating in the Americas, produced from sugar cane by means of a thourough production process. The global rum market is dominated by spirits giants including Diageo, Pernod Ricard, and Bacardi. Tanduay, Captain Morgan, Havana Club, and Bacardi are the four prevailing brands worldwide. The global market for rum is estimated to increase in both sales value and volume, driven mainly by innovations in marketing. Domestically, Germany's consumption of rum is decreasing in terms of volumes sold. Nevertheless, premiumization could give the market a boost. Similar to the global market, Germany's sales is mostly divided between the aforementioned global giants. Nevertheless, the country does have local production in the likes of Senft, Asmussen, Simon's, Pott, Haas, etc. Millennials are an important group in the consumption of rum in Germany. Finally, in this report we evaluate what effect COVID-19 will have on the industry.

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

Broad source base

• National, international, and private databases
• Professional press and polling institutes
• Industry reports, company financial statements...

Exclusive data

• Indexpresse sectoral database
• Preferred Brands database
• Expert interviews and proprietary indicators

Human expertise

• Experienced research analysts
• Know-how developed through 1500+ studies
• In-depth and rigorous analysis

Visual and actionable reports

• Graphic studies with synthetic structure
• Downloadable data
• Link to original sources

Contents

Sommaire

1. Market summary
- 1.1 Presentation
- 1.2 The global market is growing
- 1.3 The domestic market's decline
- 1.4 International Trade
2. Demand analysis
- 2.1 Profile Analysis: The German Consumer
- 2.2 Demand Trends
- 2.3 COVID-19's impact on the industry
3. Market structure
- 3.1 Market Overview
- 3.2 Production
- 3.3 Distribution
4. Analysis of the offer
- 4.1 Product Overview
- 4.2 Price Analysis
5. Rules and regulations
- 5.1 Current Regulation