German market
The rum market in Germany
Rum is a brandy originating in the Americas, produced from sugar cane by means of a thourough production process.
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Rum is a brandy originating in the Americas, produced from sugar cane by means of a thourough production process.
The global rum market is dominated by spirits giants including Diageo, Pernod Ricard, and Bacardi. Tanduay, Captain Morgan, Havana Club, and Bacardi are the four prevailing brands worldwide. The global market for rum is estimated to increase in both sales value and volume, driven mainly by innovations in marketing.
Domestically, Germany's consumption of rum is decreasing in terms of volumes sold. Nevertheless, premiumization could give the market a boost. Similar to the global market, Germany's sales is mostly divided between the aforementioned global giants. Nevertheless, the country does have local production in the likes of Senft, Asmussen, Simon's, Pott, Haas, etc.
Millennials are an important group in the consumption of rum in Germany.
Finally, in this report we evaluate what effect COVID-19 will have on the industry.
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The rum market in Brazil
Rum is an alcoholic beverage obtained through fermentation and distillation of its main ingredient: sugar cane. Sugarcane is a tropical plant whose sucrose is used as a raw material in the food and beverage industry. The first records of rum date back to the first
The rum market in Spain
The rum market in Spain is part of the wider spirits sector, encompassing the production, distribution and consumption of distilled alcoholic beverages. Produced from the fermentation and distillation of sugarcane or its derivatives, rum is appreciated for its diversity of flavours and different ageing methods.
The rum market in France
The rum market in France refers to the economic activity related to the production and sale of rum.
