The champagne market - France

Research summary

Market summary
1.1 Definition and scope of study

1.2 2018: an average year for champagne sales

1.3 France remains the world's leading consumer of champagne

1.4 Summary of market determinants
Demand analysis
2.1 A decrease in alcohol consumption

2.2 Profile of alcohol consumers in France

2.3 Demand almost exclusively focused on crude oil

2.4 A trend towards premiumisation

2.5 Competition from other sparkling wines
Market structure
3.1 The favourite brands of the French

3.2 Details of Champagne shipments
Analysis of the offer
4.1 Packaging and sales format

4.2 Pricing

4.3 Champagnes, blends and cocktails
Rules and regulations
5.1 A strictly controlled appellation

5.2 Labelling, mandatory information and sale of alcohol in France

5.3 The Egalim law
Positioning of the actors
6 Segmentation
Analysts
Process
Opinions
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the champagne market
France

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MARKET SUMMARY

1.1 Definition and scope of study

Champagne is a product made from grapes grown in the Champagne region of France, the bunches used are very specific such as Pinot Noir, Pinot Meunier and Chardonnay. These grapes are fermented to obtain a wine that contains about 9% alcohol by volume. Champagne belongs to the sparkling wine category and is strictly regulated by the Champagne de France Committee

Various countries can produce sparkling wines similar to champagne, but none can be sold or labelled as champagne. All champagne is a sparkling wine, but not all sparkling wine is a champagne, grapes grown according to the rules of the appellation are only allowed to make champagne.

France is historically the world's largest consumer of Champagne; however, for the first time in 2018, exports of Champagne exceeded shipments to France

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the champagne market - France

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Analysts

Consultant BCG

Aurélien Russo

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