MARKET OVERVIEW
1.1 Definition and scope of the study
Champagne is a product made from grapes grown in the Champagne region of France. the grapes used are very specific like Pinot Noir, Pinot Meunier and Chardonnay. These grapes are fermented to obtain a wine that contains about 9% alcohol by volume. Champagne belongs to the category of sparkling wines and is strictly regulated by the Comité Champagne de France.
Various countries may produce sparkling wines similar to champagne, but none can be sold or labeled as champagne. All champagne is sparkling wine, but not all sparkling wine is champagne, as grapes grown under the rules of the appellation are only allowed to make champagne.
France is historically the world's leading consumer of champagne; nevertheless, for the first time in 2018, international Champagne exports exceeded shipments to the French territory. However, the health crisis had an immediate effect on champagne sales in France and internationally, which saw a sharp decline in volume in 2020.
ANALYSIS OF THE DEMAND
MARKET STRUCTURE
ANALYSIS OF THE OFFER
REGULATION
POSITIONING OF THE ACTORS
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