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Agriculture

Food

Foodstuffs

The champagne market - France

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in French

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Study Overview

Champagne is a product made from grapes grown in the Champagne region of France. the grapes used are very specific like Pinot Noir, Pinot Meunier and Chardonnay. These grapes are fermented to obtain a wine that contains about 9% alcohol by volume. Champagne belongs to the category of sparkling wines and is strictly regulated by the Comité Champagne de France. Various countries may produce sparkling wines similar to champagne, but none can be sold or labeled as champagne. All champagne is sparkling wine, but not all sparkling wine is champagne, as grapes grown under the rules of the appellation are only allowed to make champagne. France is historically the world's leading consumer of champagne; nevertheless, for the first time in 2018, international Champagne exports exceeded shipments to the French territory. However, the health crisis had an immediate effect on champagne sales in France and internationally, which saw a sharp decline in volume in 2020.

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

Broad source base

• National, international, and private databases
• Professional press and polling institutes
• Industry reports, company financial statements...

Exclusive data

• Indexpresse sectoral database
• Preferred Brands database
• Expert interviews and proprietary indicators

Human expertise

• Experienced research analysts
• Know-how developed through 1500+ studies
• In-depth and rigorous analysis

Visual and actionable reports

• Graphic studies with synthetic structure
• Downloadable data
• Link to original sources

Contents

Sommaire

1. Market overview
- 1.1 Definition and scope of the study
- 1.2 The year 2020: a difficult year for champagne sales
- 1.3 France remains the world's leading consumer of champagne
- 1.4 Consequences of COVID-19 on the alcohol and champagne market
2. Analysis of the demand
- 2.1 A decrease in alcohol consumption
- 2.2 Profile of alcohol consumers in France
- 2.3 Demand almost exclusively for crude oil
- 2.4 A trend towards premiumization
- 2.5 Competition from other sparkling wines
3. Market structure
- 3.1 The French's favorite brands
- 3.2 Details of Champagne shipments
4. Analysis of the offer
- 4.1 Packaging and sales format
- 4.2 Pricing
- 4.3 Supply trends
5. Regulation
- 5.1 A strictly controlled appellation
- 5.2 Labeling, mandatory information and sale of alcohol in France
- 5.3 The Egalim law

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