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1.1 Presentation and delimitation

Cognac is produced in an area with a registered designation of origin (AOC), delimited by decree in 1909. The vineyard dedicated to the production of six different vintages thus covers 75,000 hectares, extending over the Charente-Maritime, a large part of the Charente, and a few communes in the Dordogne and Deux-Sèvres. This eau-de-vie belongs to the category of wines and spirits and is consumed as an aperitif or digestive in France

The cognac market in France is concentrated since a small number of players operate there. Among the players alongside the major houses, there are some winegrowers s, of the trading houses s, of the cooperatives and boilers, by profession or vintage .

The cognac market represents a constantly growing turnover for the players in the sector, with an average annual growth of 7.6 between 2015 and 2019.

Most French production is exported internationally (notably to the United States, China and Singapore).

The market is highly concentrated, with four companies sharing 80% of the world market (Henessy at LVMH, Rémy Martin at Rémy Cointreau, Martell at Pernod-Ricard, Courvoisier at Fortune Brands). But competition in international markets is becoming increasingly fierce and other types of brandy, such as armagnac and calvados, are also trying to export to the United States and Asia.

The low consumption in France can be explained in particular by the way people view cognac : a drink consumed mainly in the business world. In the United States, cognac enjoys a more "trendy" image and is available in bars and nightclubs across the country. Finally, in China, cognac is considered a drink that is mainly consumed at social events (receptions) or social functions (in nightclubs and bars).

There is a tendency to product premiumisation In order to stand out from the crowd, with bottles of cognac that are selling at an ever-increasing price per bottle. In addition, the operators also want to improve their relationship with the environment by limiting their use of pesticides and/or by using new "greener" growing techniques .






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The market for sports nutrition supplements - France

Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL

We got the numbers we needed. Excellent study

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Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector

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The market for sports nutrition supplements - France

Publicado en 06/01/2022 by Amaury Wernert

The work of collection, data processing and the method to estimate the market still poorly known are very relevant. Interview with the market specialist on the impact of the Covid crisis very interesting

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The ready meal market - France

Publicado en 26/11/2020 by Lucie Piette - Cooperl

Good synthesis of the market with interesting figures

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