The whisky market - France

Whisky is obtained from a production process that requires a variety of skills, including malting cereals, fermentation, distillation and ageing. Whisky is the most widely consumed spirit in France, making it an important market. Nevertheless, most whiskies are imported from Scotland (Scotch), the United States (Bourbon), Ireland and even Japan. The market is dominated by major groups such as Pernod-Ricard, Diageo, Brown Forman and Marie Brizard Wine & Spirits. In 2023, despite an overall drop in alcohol sales due to war and inflation, whisky sales increased, and continue to do so in 2024. France has lost its status as the world's leading Scotch whisky consumer to India. The French whisky market is diversified, with strong consumption of mid-range whisky and growth in online sales. The number of whisky distilleries in France has multiplied, rising from just one in 1995 to around 100 by 2023. At the same time, a market for luxury whiskies is developing, with bottles sold at very high prices, sometimes as collector's items rather than for consumption. Against a backdrop of falling alcohol consumption in France,whisky is one of France's favorite spirits. In 2022 and 2023, with inflation driving down consumer purchasing power and increasing production costs for spirits manufacturers, the sector must adapt to this global economic context. France, which accounts for just 0.6% of global whisky production, has seen its output rise sharply in recent years, reaching 643,000 liters.