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MARKET SUMMARY

1.1 Introduction

Whisky is a type of alcoholic beverage distilled from fermented grains. Various grains (which can be malted) are used for different varieties, including barley, corn, rye and wheat . Whisky is usually aged in wooden casks, usually in calcined white oak. In addition to vodka, whisky is one of the most widely used spirits in the world . Great Britain and the United States are the world's leading whisky exporters Diageo, Suntory and Pernod Ricard are among the world's leading manufacturers. The spirits market is organised around two types of transactions: over-the-counter and stock market transactions. Statista estimates over-the-counter transactions at retail cost and exchange transactions at acquisition cost

Whisky has been consumed in different ways since its introduction to the present day. Originally, it was consumed dry or by adding sparkling water in Great Britain and the United States. It was not until 1860 that the first whisky-based cocktails appeared; they reached their peak in the 1920s. These consumption patterns were associated with almost exclusive use of blended whiskies and remained prevalent until the 1980s.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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Method

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Analysts 1 sector analyzed
in 40 pages
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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Market Research Analyst @Businesscoot

Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

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Emil Ohlsson

Emil Ohlsson

Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti