The non-alcoholic spirits market - France

Non-alcoholic spirits are drinks that imitate the taste of traditional spirits. The latter are defined as alcoholic beverages obtained by distillation, maceration or infusion of agricultural raw materials. These manufacturing processes distinguish spirits from alcoholic beverages produced by fermentation such as beer, wine, or cider. According to the European legislation, a spirit known as classic has an alcohol content of 15° and more, while the alcohol content of non-alcoholic spirits must be less than 1.2% in France. Among the spirits, there are for example whisky, rum, vodka or cognac whose popularity depends on the culture and history of each country. Globally, the non-alcoholic spirits category grew by 32.7% in 2020. In addition, the "no-low" market, comprising alcoholic beverages with little or no alcohol, is expected to grow at an annual volume rate of 8% by 2025 in the major alcohol consuming countries.in France, the market for non-alcoholic spirits grew by 13% in 2021, and is expected to grow at around 10% per year until 2025. Non-alcoholic beers, which have been on the market longer, account for 3.8% of beer and mixed drinks sales, growing in value by 23.6% in 2021. Driven by trends such as dry January and mocktails (non-alcoholic cocktails), the French market is growing with the launch of new products by traditional players, but also the arrival of new entrants. In addition, non-alcoholic spirits are gradually gaining popularity in wine shops, bars and supermarkets.