Content of the study:
The non-alcoholic spirits market - France

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1.1 Definition and scope of the study

Non-alcoholic spirits are drinks that imitate the taste of traditional spirits. The latter are defined as alcoholic beverages obtained by distillation, maceration or infusion of agricultural raw materials. These manufacturing processes distinguish spirits from alcoholic beverages produced by fermentation such as beer, wine, or cider. According to the European legislation, a spirit known as classic has an alcohol content of 15° and more, while the alcohol content of non-alcoholic spirits must be less than 1.2% in France. Among the spirits, there are for example whisky, rum, vodka or cognac whose popularity depends on the culture and history of each country.

Globally, the non-alcoholic spirits category grew by 32.7% in 2020. In addition, the "no-low" market, comprising alcoholic beverages with little or no alcohol, is expected to grow at an annual volume rate of 8% by 2025 in the major alcohol consuming France, the market for non-alcoholic spirits grew by 13% in 2021, and is expected to grow at around 10% per year until 2025. Non-alcoholic beers, which have been on the market longer, account for 3.8% of beer and mixed drinks sales, growing in value by 23.6% in 2021.

Driven by trends such as dry January and mocktails (non-alcoholic cocktails), the French market is growing with the launch of new products by traditional players, but also the arrival of new entrants. In addition, non-alcoholic spirits are gradually gaining popularity in wine shops, bars and supermarkets.

1.2 The global market for non-alcoholic spirits

The non-alcoholic spirits market is part of the larger "no-low " (***), no-low will grow at an average annual rate of * an average annual rate of *% between **** and ****, while the alcoholic beverage market will only grow by *.*% per year over the same period.

No-low market size in ** key countries ****-****, US$ billion Source: ...

1.3 The national non-alcoholic spirits market

The market for non-alcoholic spirits is still fairly new, so unlike the spirits market whose size was around * billion in **** (***), the order of magnitude, for the market studied is in the order of several tens millions of euros.

In addition, the economic activity related to non-alcoholic spirits is recorded under the ...

1.4 Imports and exports

Because the non-alcoholic spirits market is so new (***), excluding fruit, nut or vegetable juices in reference ****."

In exports, France's top six partners are European, with the United Kingdom occupying an important place (***). This can be explained by the fact that the UK is a fairly mature market for non-alcoholic spirits, so ...


2.1 The health issue in alcohol consumption, an advantage for non-alcoholic spirits

Since the ****'s, alcohol consumption in France has decreased overall, favouring certain alcoholic beverages at the expense of others. This graph shows a radical change in consumption patterns: the French prefer quality to quantity. Thus, the consumption of low-quality, inexpensive everyday wines has been divided by almost ten, while the consumption ...

2.2 Interest in spirits combined with the emerging mocktail trend

The Sowine/Dynata **** Barometer gives a general idea of the habits of the French regarding the consumption of alcoholic beverages. In particular, it sheds light on the five favorite alcoholic beverages of the French, with wine and beer in first place as they are cited by nearly half of the respondents. ...

2.3 Products used mainly as substitutes

Low-alcohol and non-alcohol beverages are praised for their lower health impact, but also for the simple fact that they are not alcoholic. In fact, consumers cite avoiding the effects of alcohol as a primary reason for consuming products.

Reasons consumers buy no-low products World, ****, % Source: ****

Thus, no-low products today are primarily ...


3.1 The organization of the French market for non-alcoholic spirits

Non-alcoholic spirits are produced in the same way as alcoholic spirits and are then dealcoholized. The structure of the non-alcoholic spirits market is therefore similar to that of alcoholic spirits.

The French spirits industry is made up of several types of players who are involved in one or more stages of ...

3.2 French production of soft drinks

By selecting the code ******** corresponding to the category "Non-alcoholic beverages not containing milk fat (***)", the graph below is obtained. It shows a relatively stable French production of this type of beverage between **** and **** and a contraction of *.*% in **** resulting from the health crisis.

Evolution of the production in value of soft ...

3.3 Distribution of non-alcoholic spirits in France

The distribution channels for non-alcoholic spirits are similar to those for alcoholic spirits. Most of the sales to consumers are made through mass-market retailers, mainly for cost reasons.

Breakdown of sales of spirits and champagne in mass distribution by channel France, ****, in % Source: ****

In supermarkets, whiskies, aniseed-flavored spirits and rums appear ...

3.4 Traditional players alongside young companies

In the non-alcoholic spirits market, there are two categories of players: startups and young companies recently launched solely in the non-alcoholic spirits sector, and traditional players in the spirits market who are trying to position themselves in the buoyant non-alcoholic drinks niche.

3.5 The importance of bars and online sales in the emergence of the non-alcoholic trend

The trend of non-alcoholic beverages is already established among French consumers since **% of them already buy non-alcoholic beer. Non-alcoholic beer represents *% of sales in France and is growing strongly.

Even if there have been non-alcoholic drinks for a long time (***), the non-alcoholic offer has become a category in its own right ...


4.1 Overview of spirits references

The consultation of several sites specialized in the online sale of non-alcoholic beverages to have a general overview of the references of non-alcoholic spirits and their prices.

Brand Type of spirit Price NONA June Non-alcoholic spritz **,*€ OSCO Organic aperitif *% alcohol **,*€ Sober Spirits Gin without alcohol **€ Sober Spirits Rum without alcohol **€ Lyre's Absinthe ...

4.2 Analysis of prices and production costs

Non-alcoholic spirits are produced from the same ingredients as alcoholic spirits. However, since February ****, producers of this beverage have been warning about production cost increases that are expected to weigh on spirits prices. Thus, the raw materials that have experienced price increases are: Average price increase of raw materials used for ...

4.3 A tax system that benefits non-alcoholic spirits

The graph above shows the breakdown of taxes on spirits. The total amount of taxes on a spirit sold for €**.* is €**.**.

Taxes applied to spirits are re-evaluated each year according to inflation. With **% of tax revenues for only **% of the volumes of pure alcohol released for consumption in France, the industry ...


5.1 Current regulations

There is no legislation governing non-alcoholic "spirits", which, therefore, in order to comply with the European regulation, should neither use the term "spirits" nor the names of the various spirits such as gin, vodka or whisky. However, it is also important to underline the obligation of the publicans to respect the ...


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Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL

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The work of collection, data processing and the method to estimate the market still poorly known are very relevant. Interview with the market specialist on the impact of the Covid crisis very interesting

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Publicado en 26/11/2020 by Lucie Piette - Cooperl

Good synthesis of the market with interesting figures

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