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Agriculture

Food

Foodstuffs

The Bordeaux wine market - France

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in French

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Study Overview

The Bordeaux wine market in France is the market for winegrowing in the French department of Gironde (33), located in the southwest of France. This department is internationally renowned for its wines, which are among the most famous in the world. In 2022, red wines accounted for over 85% of the region's total production, with white wines accounting for just over 10%. Sweet and syrupy wines, rosés and sparkling wines are rarer but still present. For red wines, the main grape varieties are Merlot (which accounts for over 60% of total production), Cabernet Sauvignon (25%), Cabernet Franc (11%), followed by Malbec, Carmenère and Petit Verdot. For white wines, the main grape varieties are semillon (53%), sauvignon (38%), muscadelle (6%), colombard and ugni blanc. There are 48 different Appellations d'Origine Contrôlée (AOC ) on the Bordeaux wine market, distributed between :

The Garonne and Dordogne rivers (9 AOCs) The Graves region (3 AOCs) Blayais and Bourgeais (4 AOC) Libournais (12 AOC) Médoc (8 AOC) Bordeaux regional appellations (6 AOC) Sweet white wines (6 AOC)

Over the period August 2020 to July 2021, the equivalent of around 4.19 million hectolitres of Bordeaux wines would have been sold, or 18 bottles per second worldwide. In the same year, the French were the leading consumers of Bordeaux wines, purchasing 57% of the product's marketed volumes. After France, the main customers for Bordeaux wines are China, the UK, the USA, Switzerland, Japan, Belgium, Canada and Germany.

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

Broad source base

• National, international, and private databases
• Professional press and polling institutes
• Industry reports, company financial statements...

Exclusive data

• Indexpresse sectoral database
• Preferred Brands database
• Expert interviews and proprietary indicators

Human expertise

• Experienced research analysts
• Know-how developed through 1500+ studies
• In-depth and rigorous analysis

Visual and actionable reports

• Graphic studies with synthetic structure
• Downloadable data
• Link to original sources

Contents

Sommaire

1. Market overview
- 1.1 Definition and presentation
- 1.2 The global market
- 1.3 The French market
2. Demand analysis
- 2.1 Consumer profile
- 2.2 French consumer habits
- 2.3 Demand affected by changes in wine consumption
3. Market structure
- 3.1 Value chain
- 3.2 Bordeaux wine production
- 3.3 Distribution of Bordeaux wines
4. Offer analysis
- 4.1 Bordeaux wine price indices
- 4.2 Types of offer: wines and grape varieties
- 4.3 Appellations and geographical breakdown of Bordeaux wines
5. Regulations
- 5.1 Regulations