the beer market


1.1 Market definition

Beer is mainly produced from barley malt with sometimes other cereals as a supplement. It is one of the most popular alcoholic beverages in the world .

Beer can be consumed in bottles, cans or through kegs. It can be blonde, white, redheaded, or brunette. The colour of the beer is a consequence of the choice of malt as well as the temperature of the malt kilning:

  • White beers:  brewing with wheat and pale malts.

  • Blond beers: brewing with pale barley malts.

  • Red beers or amber: brewing with more roasted barley malts.

  • Dark beers: brewing with extremely roasted brown malts.

The world beer market is dominated by some major international players (AbinBev, Heineken, CR Snow). The rest of the market is composed of a very large number of independent local actors .

The French market, in slight increase (5% between 2010 and 2018) and with growing forecasts, does not escape this trend. The dynamism of local actors is reflected in particular in the continuous opening of very small breweries .

Yet the annual production is decreasing between 2013 and 2018 and, although its consumption is still very marginal, non-alcoholic beer is growing strongly and represents a very dynamic segment of the market


To keep reading, buy the full research

What is in this market study?

  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What are the latest trends in this market?
  • What is the positioning of companies in the value chain?
  • How do companies in the market differ from each other?
  • Access company mapping and profiles.
  • Data from several dozen databases

  • This market study is available online and in pdf format (38 p.)
  • Download an example
  • Consult our offers ConsultingSubscription, Press & Education.
Buy this market study 89€

Availability within 5 business days


Pricing Analyst @ Air France KLM

Mathieu Bracquemond

Mathieu Bracquemond logo 1 Mathieu Bracquemond logo 2

Analyste contrôle qualité

Eloi Ressaire

Eloi Ressaire logo 1 Eloi Ressaire logo 2


MS Media, Arts & Creation - HEC

Guillaume Belie

Guillaume Belie logo 1 Guillaume Belie logo 2


Analysts & Methods



Expert advice

Customer Reviews (1)

Average over the last 3 months

the 09/04/2020
We are committed to taking into account the feedback of all our clients, consultants or company managers, in order to better meet their expectations.