Content of the study

Available languages


1.1 Presentation

A spirit drink is an alcoholic beverage obtained from distillation, maceration, and infusion. Among spirits, it is then necessary to distinguish between two broader segments:

  • "simple" spirits or "eaux-de-vie" (this category includes vodka, gin, whisky, tequila, etc.)
  • "compound" spirits obtained by adding an aromatic substance to an eau-de-vie or neutral alcohol. [spiritieux]

The global spirits market is growing at moderate pace, driven mainly by demand from the Asia-Pacific market.

On the other hand, the French market is shrinking; volume sales are decreasing as a result of societal perceptions about the negative effects of alcohol. However, value sales are increasing driven by higer prices and demand on premium products. The French market continues to be heavily reliant on exports, and whisky is the dominant beverage of choice in France.

Moreover, the French market is organised around two main types of players: on the one hand we find major international groups (specialized or not) in the production of spirits. On the other hand, many small and medium producers or local distilleries which are specialized in one type of alcohol; this type of production is increasingly sought after in France.

Finally, COVID-19 will most likely have a negative impact on the industry of spirits in France. A detailed analysis follows in section 2.4

1.2 The Global market's growth

Source: ****

In ****, the global spirits' market retailed **.** billion liters. In value terms, the market size was around $***.** in ****. [***] Moreover, between **** and **** the market is expected to grow at a CAGR of *.**% to reach more than ** billion liters sold in ****. 

Several factors contribute to this growth, including premiumization of products, higher demand ...

1.3 A small decline in the domestic market

Source: ****

From the graph above, it is clear that the spirit market in France has contracted and is projected to continue doing so, measured through million of liters sold. In ****, close to *** million litres were sold; in ****, this value is expected to be *** million, which is equivalent to a decline of ...

1.4 International Trade

This section analyses France's trade with spirits. Data is retrieved from UN Comtrade and in particular we use the code **** – "Ethyl alcohol, undenatured; of an alcoholic strength by volume of less than **% volume; spirits, liquers, other beverage; compound alcoholic preparations of a kind used for the manufacture of beverages" in order ...

1.5 L'effet de l'épidémie de Covid-19

L'épidémie de Covid-** n'a pas épargné les acteurs du marché des spiritueux avec une chute drastique du chiffre d'affaires qui atteint son plus bas niveau en avril ****. Le report d’achat observé sur la GMS n’a pas permis de compenser les pertes observées en CHR. 

Indice de ...


2.1 Profile Analysis: The French Consumer

Source: ****

Althought alcohol consumption in France is decreasing, the nation remains one of the highest consumers in the world in aggregate terms; as we saw in section *.*, France ranks in fourth place globally for pure alcohol consumption per capita, equal to **.* liters per year per person. [***]

The graph above shows spirits ...

2.2 Breakdown: demand per product

Below we break down spirits into different sub-categories and analyse the market oulook for each one. 

Source: ****

In ****, *.** million liters of brandy and cognac was sold in France. This product category experienced a strong decline in sales between **** and **** (***). Until ****, this decrease is expected to continue, albeit at a lower rate ...

2.3 Demand Trends


In France the overall consumption of spirits continues to diminish. Meanwhile, there is an increase in the share of products which belong to the luxury beverage segment. According to larvf these trends are created in bars and restaurants, since it takes four to five years before premium brands reach supermarket ...


3.1 Breaking down the production & distribution chain

Source: ****

3.2 Production

Production overview

Agriculture is a key element in the production of spirits. Accordingly, at the core of production fermentation and distillation methods are used to obtain spirits. For each sub-category of spirits the production process matters, and often there are strict rules to which producers must adhere in order to be ...

3.3 Distribution

Source: ****

Spirits in France are predominantly bought through hypermarkets, which in **** represented **.*% of sales value. Supermarkets are in second place (***) which held **.*% of the distribution share. E-commerce remains a small distribution channel for spirits, accounting for only *.*% of purchases.

Nevertheless, IWSR reports that e-commerce could start reaping market share from the ...


4.1 Product Overview

Below follows an overview of the different products found among spirits. They fall into two categories: eaux de vie and compound spirits.  

The eaux-de-vie or simple spirit drinks:

Vodka Tequila Mezcal Brandy Marc brandy Cognac Armagnac Cider or pearly brandy Pisco Rum Cachaça Baiju Whisky

The compound spirits:

Gin Liqueurs ...

4.2 Price Analysis

Source: INSEE This graph demonstrates the price development for spirits in France between **** and ****. The base year is ****, where the value is ***; accordingly, a value of *** means that, on average, prices have increased by *% (***). Following this logic, we can see that in March ****, prices had increased by *.**% since ****. This trend can ...

4.3 Une fiscalité importante

Le graphique ci-dessus illustre la décomposition des taxes sur les spiritueux. Le montant total des taxes sur un spiritueux vendu **,*€ s'élève à **,**€.

La fiscalité appliquée aux spiritueux est réévaluée chaque année en fonction de l’inflation. Avec **% des recettes fiscales pour seulement **% des volumes d’alcool ...


5.1 An increasingly strict regulatory framework

France is affected by regulation on a European level. In particular, the regulations below are central:

Regulation (***) No ***/**** of the European Parliament and of the Council of ** January **** on the definition, description, presentation, labelling and the protection of geographical indications of spirit drinks related to this regulation, we find ****/*** and ***/**** which ...


6.1 Segmentation

This section looks to analyse different players in the spirits industry. In general, we can differentiate these companies by classifying them into three broad categories, presented below:

To keep reading, buy the full research

What is in this market study?

  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What are the latest trends in this market?
  • What is the positioning of companies in the value chain?
  • How do companies in the market differ from each other?
  • Access company mapping and profiles.
  • Data from several dozen databases

  • This market study is available online and in pdf format (30 p.)
  • Consult an example PDF or online

Buy a pack and get an immediate discount

Pack 5 études (-15%) - France


  • 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
  • Conservez -15% sur les études supplémentaires achetées
  • Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)

Consultez les conditions du pack et de remboursement des crédits non consommés.

Inclus dans ce pack: This study (The Spirits Market - France) + 4 other studies of your choice

Buy the 5 Study Pack 378€


Analysts 1 sector analyzed
in 40 pages


  • Top Universities
  • Expert opinion


  • Databases
  • Press
  • Company reports


  • Continuously updated
  • Permanent watch


  • Synthetic structure
  • Standardized charts

Reviews (5)

The chocolate and chocolate factory market - France

Publicado en 23/06/2022 by Helie Krotoff


The market for sports nutrition supplements - France

Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL

We got the numbers we needed. Excellent study

Businesscoot Response:

Thank you for your feedback. We are glad that the study lived up to your expectations. We hope you will give us a 5/5 next time ;)

The Farm Animal Feed Market - France

Publicado en 09/01/2022 by Hugo Schott - Businesscoot

Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector

Businesscoot Response:

Hello Hugo, Thank you for your feedback. We are glad that the study was up to your expectations. We hope you will give us a 5/5 next time ;)

The market for sports nutrition supplements - France

Publicado en 06/01/2022 by Amaury Wernert

The work of collection, data processing and the method to estimate the market still poorly known are very relevant. Interview with the market specialist on the impact of the Covid crisis very interesting

Businesscoot Response:

Hello Amaury, Thank you for your feedback. We are happy to read that the content and structure of the study have fully met your expectations. :)

The ready meal market - France

Publicado en 26/11/2020 by Lucie Piette - Cooperl

Good synthesis of the market with interesting figures

Businesscoot Response:

Hello Lucie, Thank you for your feedback. We are happy to read that you were completely satisfied with the content of the study. :)