The spirits market - Belgium

In the refined world of spirits, Belgium, like its European neighbors, operates in a dynamic and diversified market. Spirits are divided into two major categories - "simple" and "compound" - and include such gems as whisky, vodka, gin and rum. The process of making whisky, an emblematic spirit, requires precise know-how, from malting to ageing. Although Belgium is not the world's largest producer of spirits, it is nevertheless part of a constantly evolving global context. By 2022, the global spirits market, estimated at $143.31 billion, will continue to expand, driven in particular by growth in the Asia-Pacific region. In neighboring France, alcohol consumption has fluctuated, with growing concern for consumer health. However, spirits remain a mainstay of the market, supported by dynamic exports and a move upmarket. Major international groups, such as Pernod-Ricard and Diageo, rub shoulders with a myriad of local producers, creating a diverse scene. Belgian spirits offer a diverse range, from gin's cousin juniper to pear and apple brandies. Herbaceous Peket and sweet Cuberdon liqueur represent the terroir, while Belgian whisky, on the rise internationally, diversifies the country's spirits scene. against the backdrop of these global trends, Belgium, with its artisanal history and penchant for innovation, is taking its place on the spirits map. While consumption of spirits in Belgium is tending to decline, the Belgian market is adapting to these economic and societal transformations with a certain premiumization and the "no/low" market. The spirits market in Belgium remains a significant one, worth close to a billion euros. Spirits are the 3ᵉ most consumed alcohol by Belgians after beer and wine. Alongside a slight drop in consumption, we're seeing an increase in the number of employees in the sector, as well as in the number of companies: enough to put this market dynamic into perspective.