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- Last update : 06/12/2021
Summary and extracts
1 Market summary
1.1 Presentation and estimation of the market
Yoghurt is a coagulated dairy product obtained after fermentation of milk by bacteria. The players on the global dairy market are also generally present on the yoghurt market.
Competition is strong in this sector because major groups such as Danone and Nestlé have to face new players wishing to embark on new trends based on the desire to eat healthier in Belgium.
The players are looking for organic growth through innovation and the multiplication of the products on offer.
The organic products market continues to grow strongly, benefiting the organic yogurt sub-segment. This appeal is unlikely to diminish in the future.
According to the figures analysed by GfK Belgium (study concerning the purchasing behaviour of 5,000 Belgian families on behalf of the VLAM). Belgian households' annual expenditure on dairy products averages 271 euros per inhabitant, i.e. a global market of around 3.08 billion euros in the same year.
If we look at the breakdown of this total, we see that cheese is the main item of expenditure with 110 euros spent in 2017, followed by yoghurt ( 29 euros ) then the milk (28 euros)
We can therefore estimate that the overall yoghurt market in Belgium amounts to around 329 million euros in 2017 .
In addition, among the growing segments, we can mention drinking yoghurts, which saw their turnover increase by 5.5% in 2016 although per capita consumption is only 0.9 litres per year (compared to an average of 45.7 litres of milk per year in 2016).
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Latest news
Colruyt takes over 57 Match and Smatch stores in Belgium - 27/09/2023
- Colruyt Group has reached an agreement to acquire 28 Match and 29 Smatch stores in Belgium.
- The 57 stores concerned employ 1,069 people.
- These 57 stores generated sales of around 300 million euros in 2022.
- In July 2023, Carrefour signed an agreement to take over 60 Cora hypermarkets and 115 Match supermarkets from Belgian group Louis Delhaize in France.
- This transfer brings Carrefour 5.2 billion euros in sales, 189 million euros in Ebitda and a 2.4% market share.
- The value of the Carrefour-Louis Delhaize transaction is €1.05 billion.
Colruyt acquires 57 Match and Smatch stores in Belgium | Colruyt acquires 57 Match and Smatch stores in Belgium - 27/09/2023
- Colruyt Group has reached an agreement to acquire 57 stores (28 Match stores and 29 Smatch stores) from Louis Delhaize Group in Belgium
- The stores concerned employ 1,069 people.
- These stores generated sales of around 300 million euros in 2022.
- In July 2023, Carrefour signed an agreement to take over 175 activities (60 Cora hypermarkets and 115 Match supermarkets) in France from the Louis Delhaize group.
- These operations contributed sales of €5.2 billion, Ebitda of €189 million and a market share of 2.4%.
- The value of Carrefour's transaction was €1.05 billion.
Nestlé wants to conquer the vitamin market. - 19/04/2023
- Nestlé has made more than 60 acquisitions since Mark Schneider took the helm in 2017.
- Nestlé Health Science sales have almost tripled in 5 years, from 2.6 billion Swiss francs to 6.6 billion in 2022.
- The global vitamin and mineral market is worth 140 billion Swiss francs (142 billion euros).
- Nestlé has increased its market share in vitamins from 1% to 4% between 2018 and 2021, while it has risen from 18% to 19% over the same period in medical nutrition.
- Nestlé acquired The Bountiful Company in 2021 for 5 billion Swiss francs.
- Nestlé controls 14% of the US vitamin and dietary supplement market.
- The French market for vitamins and dietary supplements reached 2.6 billion euros in 2022, up 3%.
- Nestlé is the leader in clinical nutrition in France, with a market share of 30%.
Nestlé is in exclusive negotiations with the FnB fund to sell its Mousline purées. - 29/03/2022
- 150 employees at the Rosières-en-Santerre plant (Somme).
- FnB is a fund dedicated exclusively to supporting French and European SMEs in the food industry.
- 72% of the dehydrated purée market.
- Nestlé assures us that this sale will have "no impact" on the 150 employees at the site.
Nestlé earns over 16 billion euros - 17/02/2022
- Nestlé targets growth of 7.5% in 2021
- Recurring operating income up 1.4% to CHF 15.1 billion
- Net profit up 38.2% to 16.9 billion Swiss francs
- The leading category is hot and powdered beverages
- The Group pursued its strategy of premiumization and value creation: high-end products account for 35% of Group sales and have grown by 12% in 2021
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the yoghurt market | Belgium
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