Summary

the ice cream market - Belgium

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Number of pages : 30 pages
Format : Digital and PDF versions
Last update : 27/04/2024

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Summary and extracts

1 Market overview

1.1 Definition and scope of study

Artisanal ice cream is a sub-segment of the wider ice cream market. Artisanal ice cream is distinguished from traditional ice cream by a stricter adherence to a specific production process and use of ingredients. Generally speaking, manufacturers in this industry pride themselves on offering authentic, refined products, using local ingredients and production methods. As a result, the prices of artisanal ice creams are often higher than those of traditional ice creams.

In this study, we'll be looking at ice-cream shops as outlets (itinerant or in-store) selling mainly artisanal ice creams (although some are industrial or semi-industrial). In Belgium, these players are part of the Horeca (Hotel - Restaurant - Café) sector.

At European level, sales of artisanal ice creams are estimated at €9.5 billion in 2018, dominated by Italy with 30% of the market.

Artisanal ice cream makers are often independent, although there are also franchises - such as Haagen-Daas, Glacio, Capoue and Australian Homemade Ice Cream in Belgium.

In 2019, ice cream maker Franklin raised €700,000 to expand internationally. These artisanal Belgian ice creams have been very successful in Belgium, and are sold in over 500 outlets at the end of 2018 (and six supermarket chains).

2 Demand analysis

3 Market structure

4 Offer analysis

5 Regulations

6 Positioning the players

List of charts

Ice cream sales
Foreign trade in ice cream and other frozen products
Breakdown of production of ice cream and other edible frozen products (sorbets, lollipops, etc.) in the main European countries
Production value of ice cream and other frozen products
Average Belgian expenditure on various sweet products
Evolution of ice cream production in 2020
Trends in milk-based ice cream production
Milk price trends
Trends in the CPI for ice cream and sorbets
Tourist overnight stays by region
Google search interest for the term "glacier" in Belgium
Most popular Christmas desserts in Belgium in 2018
Year-on-year percentage change in total spending on organic products
Impact of the Covid-19 crisis on restaurant and mobile food service business
Web traffic to the main Belgian glacier sites

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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

HAAGEN-DAZS - General Mills France

Capoue

Australian Homemade Ice Cream

Glacio

Franklin

Maison Carette

Gilfi

Glacier Gaston

Gelato Factory

Glacier Zizi

Bargello

Nanouk

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