SYNTHÈSE DU MARCHÉ
1.1 Scope of the study
Ice cream parlors are specialized food retailers that market ice cream and often produce it in a more or less artisanal way. Production is often from local products, with ice cream sold in more exotic and varied flavors than the traditional varieties found in large grocery stores (vanilla, chocolate, lemon, strawberry, etc.).
The global market is growing: it is expected to grow at an average rate of 6.8% between 2018 and 2025. Consumers value artisanal ice cream for its presentation, quality of ingredients, and wide range of exotic flavors. The market is dominated by North America, which accounts for around 41% of total sales. However, in terms of per capita consumption, New Zealand consumes the most ice cream in the world (28.4 liters per capita).
There are many retailers of artisanal ice cream around the world, and unlike the overall ice cream market, there are no giants that dominate the industry. Instead, suppliers are small, numerous, and very niche-oriented in their flavor assortments.
In Germany, total market sales for branded ice cream grew steadily by 0.6% per year on average between 2008 and 2017. However, a decline in sales has been observed since 2018. Between 2018 and 2021, sales have fallen by an average of 4.47% per year [Markeneis.de]. The number of ice cream parlors existing in Germany has also decreased by an average of 1.49% per year between 2002 and 2020[Statistisches Bundesamt].
A trend can be seen in increasing popularity in Fairtrade ice cream: Between 2011 and 2022, Faitrade ice cream generated sales growth of 25.42% per year. The most recent increase between 2021 and 2022 was 25.45% [Fairtrade Germany]. From this, it can be deduced that consumers are increasingly consuming high-quality ice cream, with sustainability and Fairtrade playing an important role.
Further trends of the industry as well as the typology of consumers will be examined in the following study. In addition, the structures of the market and the competitors on the market are analyzed in order to be able to draw insightful conclusions.
ANALYSE DE LA DEMANDE
STRUCTURE DU MARCHÉ
ANALYSE DE L'OFFRE
RÈGLEMENTATION
POSITIONNEMENT DES ACTEURS
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Reviews (5)
The chocolate and chocolate factory market - France
Publicado en 23/06/2022 by Helie Krotoff
OK
The market for sports nutrition supplements - France
Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL
We got the numbers we needed. Excellent study
Businesscoot Response:
Thank you for your feedback. We are glad that the study lived up to your expectations. We hope you will give us a 5/5 next time ;)
The Farm Animal Feed Market - France
Publicado en 09/01/2022 by Hugo Schott - Businesscoot
Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector
Businesscoot Response:
Hello Hugo, Thank you for your feedback. We are glad that the study was up to your expectations. We hope you will give us a 5/5 next time ;)
The market for sports nutrition supplements - France
Publicado en 06/01/2022 by Amaury Wernert
The work of collection, data processing and the method to estimate the market still poorly known are very relevant. Interview with the market specialist on the impact of the Covid crisis very interesting
Businesscoot Response:
Hello Amaury, Thank you for your feedback. We are happy to read that the content and structure of the study have fully met your expectations. :)
The ready meal market - France
Publicado en 26/11/2020 by Lucie Piette - Cooperl
Good synthesis of the market with interesting figures
Businesscoot Response:
Hello Lucie, Thank you for your feedback. We are happy to read that you were completely satisfied with the content of the study. :)