the delicatessen market | Germany

1.1 Market definition

Foods that are not part of daily consumption and are carefully selected are called delicacies or delicatessen. These include exotic vegetables and fruits, oysters, champagne, caviar, frogs' legs and snails. Delicatessen products are special foods such as pâtés, mayonnaises and seasoning sauces, selected meat products and cheeses, and fine salads such as poultry salad or Waldorf salad. Today, delicatessen also includes well-stocked fish and seafood departments with a wide range of products. It also includesregional specialties (for example, regional honey, regional coffee, tea, high-quality pastries, etc.) and rare products that require great expertise, such as fine wines and spirits and spices.

A delicatessen product is therefore a food product of exceptional or even very exceptional quality. Delicatessen products always have a history or a meaning and are an expression of an art of living

A delicatessen is a business that includes a variety of foods that are mainly of high quality.

For a long time, delicatessens were only physical outlets in large urban areas and associated with the big names of luxury.

Today, the 3 main distribution channels for delicatessen are:

• Specialized delicatessens
• Retail players
• Specialized websites