Content of the study:
The fast food market - Germany

Available languages

MARKET OVERVIEW

1.1 Definition and scope of study

Fast food is the term used to describe restaurants that focus on saving time for the customer, enabling them to receive their order in record time, to eat in or take away. Fast food services also tend to offer much more attractive prices than traditional restaurants. Fast food is generally very popular in large metropolises , enabling workers to save time during their working day.

Fast food is based on products that are quick and easy to cook, the main ones being the following:

  • Pizza
  • Kebab
  • Sandwich
  • Pasta
  • Sushi

Increasingly decried for its negative impact on quality of life, the fast-food industry has recently been seeking to renew itself by offering fresh products more in tune with the concerns of the times, enabling the market to attract new customers. Forecasts predict global sales reaching $884.56 billion in 2027, at a CAGR of 7.35% over the period 2020-2027. The global market is dominated by Asian countries, notably China and India, whose overpopulation means they depend on ways to make their daily lives more rational and efficient.

McDonals remains the world's most powerful fast-food chain, with sales of $23 billion in 2021.

The German fast-food market is growing slightly, reaching 15.3 billion euros in 2019, followed by a sharp fall in 2020 marked by confinements, bringing this figure down to 10.7 billion euros. However, this increase is not particularly noticeable among the big chains, whose annual values fluctuate from year to year and don't seem to follow a regular rhythm. Once again, this may be explained by a general awareness of the need for healthier foodstuffs , or a demand that takes environmental issues into account.

DEMAND ANALYSIS

MARKET STRUCTURE

OFFER ANALYSIS

REGULATIONS

POSITIONING THE PLAYERS

To keep reading, buy the full research

What is in this market study?

  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What are the latest trends in this market?
  • What is the positioning of companies in the value chain?
  • How do companies in the market differ from each other?
  • Access company mapping and profiles.
  • Data from several dozen databases

  • This market study is available online and in pdf format (30 p.)
  • Consult an example PDF or online
Buy this market study 89€

Availability within 5 business days

Our other products

Our other products

5 reports pack (-15%) DE - Germany

378 €

  • 5 reports at €75.6 excluding VAT per study to choose from our German catalogue for 12 months
  • Save 15% on additional studies purchased
  • Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)

See the terms and conditions of the pack and the refund of unused credit.

Buy

Method

Method
Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

  • Top Universities
  • Expert opinion

Data

  • Databases
  • Press
  • Company reports

Control

  • Continuously updated
  • Permanent watch

Method

  • Synthetic structure
  • Standardized charts

Reviews (2)

Reviews (2)

The fast food market - France

Publicado en 02/11/2022 by Pierrot

Parfait


Businesscoot Response:

Merci Pierrot pour ce commentaire et la confiance accordée. Nous sommes ravis d'avoir été à la hauteur de vos attentes!

The fast food market - France

Publicado en 07/03/2022 by Akim Amari

"Frankly, pleasantly surprised by your professionalism. Please note to indicate on the site that the document is valid for one month on the site and that it is safer to download it

Customer cases and references

Customer cases and references
La pépite Interview
Linkedin logo

BFM Business

La pépite Interview

Paul-Alexis Kebabtchieff
Linkedin logo

Boston Consulting Group

Paul-Alexis Kebabtchieff

Marie Guibart
Linkedin logo

Kea Partners

Marie Guibart

Elaine, Durand
Linkedin logo

Crédit Agricole, Information & Veille

Elaine, Durand

Philippe Dilasser
Linkedin logo

Initiative & Finance

Philippe Dilasser

Anne Baudry
Linkedin logo

Metro

Anne Baudry

Amaury Wernert
Linkedin logo

Kroll (Duff & Phelps)

Amaury Wernert

Smart Leaders Interview
Linkedin logo

B-Smart

Smart Leaders Interview