The fast good market - France

The fast-good or fast-casual markethas developed in complete opposition to junk food. The aim is to offer a complete range of top-of-the-range food products in a short space of time. The nutritional value of the products is respected, while guaranteeing fast service for customers. This type of "high-end" fast food is on average more expensive than fast food. The players offer fresh, local products such as pasta salads, fresh soups and balanced sandwiches. This offer plays on new consumer expectations by offering healthy, visually appealing food . What's more, the market trend is very positive for fast-food entrepreneurs. With over 85,000 restaurants in France, the market is worth over 20 billion euros. The rise in out-of-home dining, growing food nomadism and the shift in spending from traditional restaurants to fast food are all factors behind the development of fast good. For existing restaurateurs, the challenge is to adapt their menus to new customer expectations. The COVID-19 crisis has had a major impact on the out-of-home catering sector. In the first half of 2020, a single week of containment cost France 169 million euros in losses on snacking products and soft drinks, as well as 585 million euros in total out-of-home food consumption. In the first half of 2020 (to mid-June), out-of-home food consumption in France fell by -35%. as the country emerged from the first wave of confinement, the transition to teleworking limited the recovery of the out-of-home sector. Nevertheless, market growth continues to be driven by underlying trends, notably the changing eating habits of the French and their desire for a healthier, more balanced diet.