the tea room market | France

2.1 A market supported by household consumption

The tea room market is stimulated by the increase in household consumption . According to the INSEE , the household tea and coffee consumption index grew at an average annual rate of about *.*% between **** and **** .

2.2 The average expenditure in a tea room is 6,5€ per person

The activity of lounges and tea shops is also determined by the average budget of consumers attending these establishments. However, according to Statista Among respondents attending tea shops, cafés, or coffee shops, **% consume less than €* when they attend an establishment, **% between €* and €**, *% between €* and €**, and less than *% more than €**, i. ...

2.3 Title of the trend subpart of application 1 (required)

3.1 Geographical distribution of the activity

For the whole of France, the Yellow Pages give a figure of **** tea shops in France . It should be noted that this figure is consistent with the number of coffees recorded, which is around **,***. We give below the distribution of tea shops on the French territory, by region.
Regional distribution of ...

3.2 The different stages of tea making

Tea is one of the most important drink obtained from the leaves of the tea plant infused in very hot water. The tea plant is a persistent shrub that belongs to the Theaceae family and is grown mainly on the Asian continent.
Tea does not undergo any processing However, its preparation ...

4.1 Table of average prices according to the range and the offer presented

The table below gives some price examples for * tea rooms with different positions : entry-level, mid-range, and high-end:

4.2 Croissants, chocolate breads and espresso: the most popular products in tea rooms

The products consumed in tea rooms include every conceivable type of tea, but also many pastries and pastries that have become a must in today's tea rooms.
Tea is ranked **th among the products most consumed by French people attending tea rooms, cafés and coffee shops as defined in Statista ...

4.3 Trends: Between upscale and well-being

In parallel with the development of high-end or even luxury tea rooms, such as the ** Guy Saint Martin, other tea rooms accessible to everyone, such as the Loir dans la Théière, are developing and democratizing the concept.
Tea rooms benefit from the wellness trend which stimulates the consumption of ...

5.1 Current regulations

The professional wishing to open his own tea room does not need to pass a specific diploma, however he must follow an SPI (***) and register in the trades register.
When the premises that host the operation of a tea room are open to the public, then the operator must ensure that ...

6.1 Segmentation

• Angelina
• Ladurée
• Betjeman & Barton