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MARKET SUMMARY

1.1 Market definition

Established in China, introduced to Japan at the end of the 8th century and an integral part of Middle Eastern cultures, tea is one of the most widely consumed beverages in the world. A tea room is a public place in which came from the loose tea of the tea available for tasting on site, and often from sweet or savoury cakes

More than just a place to consume, a tea room is about a place of relaxation and conviviality . In France, at the beginning of the 20th century, tea rooms were literary places and meetings.

Surfing on the growing popularity of tea consumption we identify several thousand tea shops in France mainly in the Île-de-France region (and more generally the major conurbations of the national territory) and for which price levels differ according to the location

It is also important to note that tea rooms are mainly supplied by the main tea houses located in France

While many tea shops are positioning themselves on a top-of-the-range offer and intended for an insider clientele many tea shops are turning to a broader clientele but with less purchasing power

The trend is also towards a diversification of the offer products offered in these lounges, such as pastries and pastries and even coffee

1.2 World tea consumption has been increasing since 2013

France ranks *th in Europe in terms of the number of coffees and coffee shops, but *th in terms of the number of coffee shops (***) after Portugal, Germany, and Turkey as defined in Statista .

The annual consumption of tea in the world is growing. It rose from *** billion litres in **** to ...

1.3 The French market consists of 6000 tea rooms

Some figures on tea consumption in France
The data from Statista indicate that the tea market in France, correlated with that of tea shops, rose from $*** million in **** to $*** million in **** or an average annual growth of about *.*% over the period.

According to the Tea and Infusion , it is in the ...

DEMAND ANALYSIS

2.1 A market supported by household consumption

The tea room market is stimulated by the increase in household consumption . According to the INSEE , the household tea and coffee consumption index grew at an average annual rate of about *.*% between **** and **** .

2.2 The average expenditure in a tea room is 6,5€ per person

The activity of lounges and tea shops is also determined by the average budget of consumers attending these establishments. However, according to Statista Among respondents attending tea shops, cafés, or coffee shops, **% consume less than €* when they attend an establishment, **% between €* and €**, *% between €* and €**, and less than *% more than €**, i. ...

2.3 Title of the trend subpart of application 1 (required)

MARKET STRUCTURE

3.1 Geographical distribution of the activity

For the whole of France, the Yellow Pages give a figure of **** tea shops in France . It should be noted that this figure is consistent with the number of coffees recorded, which is around **,***. We give below the distribution of tea shops on the French territory, by region.
Regional distribution of ...

3.2 The different stages of tea making

Tea is one of the most important drink obtained from the leaves of the tea plant infused in very hot water. The tea plant is a persistent shrub that belongs to the Theaceae family and is grown mainly on the Asian continent.
Tea does not undergo any processing However, its preparation ...

ANALYSIS OF THE OFFER

4.1 Table of average prices according to the range and the offer presented

The table below gives some price examples for * tea rooms with different positions : entry-level, mid-range, and high-end:

4.2 Croissants, chocolate breads and espresso: the most popular products in tea rooms

The products consumed in tea rooms include every conceivable type of tea, but also many pastries and pastries that have become a must in today's tea rooms.
Tea is ranked **th among the products most consumed by French people attending tea rooms, cafés and coffee shops as defined in Statista ...

4.3 Trends: Between upscale and well-being

In parallel with the development of high-end or even luxury tea rooms, such as the ** Guy Saint Martin, other tea rooms accessible to everyone, such as the Loir dans la Théière, are developing and democratizing the concept.
Tea rooms benefit from the wellness trend which stimulates the consumption of ...

RULES AND REGULATIONS

5.1 Current regulations

The professional wishing to open his own tea room does not need to pass a specific diploma, however he must follow an SPI (***) and register in the trades register.
When the premises that host the operation of a tea room are open to the public, then the operator must ensure that ...

POSITIONING OF THE ACTORS

6.1 Segmentation

  • Angelina
  • Ladurée
  • Betjeman & Barton

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