The tea room market - France

Tea rooms are establishments where you can drink, but also eat for the most part. A wide range of teas is available, along with other beverages such as coffee and juices. Snacks are also on offer, from sweet pastries to savoury sandwiches and pies. In 2014, Viennese pastries were the most popular foodstuffs consumed in tea rooms and cafés. Tea is a widely consumed beverage in France, with two out of three French people claiming to drink tea in 2023, with an average annual consumption of 250 grams per person per year. In recent years, 20% of tea consumption has taken place in tea rooms or restaurants. Over the past 10 years, the number of tearooms has risen steadily, and they are concentrated mainly in the Île-de-France, PACA and Auvergne Rhône Alpe regions. Tearooms, like all catering services, have suffered from the health crisis, experiencing a drop in sales during the two containment phases at the beginning and end of 2020. They are, however, recovering from the crisis with a number of new franchises and innovations, such as tea room bookstores and coworking tea rooms.-this has enabled them to return to pre-covid figures, and even exceed them today, after a forecast growth rate of 9.1% per year for out-of-home tea consumption.