Content of the study

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MARKET OVERVIEW

1.1 Definition and scope of the study

Tea rooms are establishments where it is possible to drink, but also eat for a large part. There is a wide range of tea with the possibility of finding other drinks such as coffee or juice. Snacks can also be offered, they can be sweet, such as pastries, but also salty like sandwiches or pies. In 2014 pastries were the most consumed food in tea rooms and cafes

Tea is a widely consumed beverage in France as two out of three French people claim to consume tea in 2021, with an average annual consumption of 250 grams per person per year. In 2019, 20% of tea consumption took place in tea rooms or restaurants. For the past 10 years, the number of tea rooms has only increased, and they are mostly concentrated in the Île-de-France, PACA and Auvergne Rhône Alpe regions.

Tea rooms, like all restaurant services, have suffered from the health crisis by experiencing a drop in turnover during the two confinement phases at the beginning and end of 2020. They are nevertheless managing to recover from the crisis with many new franchises and innovations, such as tea room-libraries or tea room-coworking, allowing them to return to pre-covid figures or even exceed them in June 2021.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

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Imane E.

EDHEC

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Auditeur

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Eva-Garance T.

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Michela G.

Market Research Analyst

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

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Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.