the coffee market
Coffee consumption originated in the 15th century in Yemen, then spread to the Arab-Ottoman cultural area and quickly to Europe. Second most traded commodity in the world after oil, coffee is also the most consumed drink in the world after water. [ The Parisian ] World consumption is estimated at 9 million tonnes in 2018, or 2 billion cups consumed every day. [ Le Figaro ] Brazil, the United States, Japan, Western and Northern European countries and the United States are the largest consumers of coffee, while most of the world's production is in Brazil, Vietnam, Colombia and Indonesia, in the form of small farms of less than 5 hectares. [ The Basic ]
The coffee market has undergone a major transformation with the rise, in the 2000s, of consumption in the form of individual doses (pods and capsules) to the detriment of ground or bean coffee sold in supermarkets. This trend has paved the way for many innovations in response to an ever-increasing demand for coffee in terms of origin, production methods and taste
France is a mature market that continues to grow in value thanks to an ever-increasing consumer interest in the variety of intensities and flavours of coffees offered in capsules and pods. In 2017, the French market was estimated at a few billion euros. The market growth is supported by price increases in a highly concentrated market dominated by the 3 multinationals Nestlé, JDE, and Lavazza
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