The coffee market - France

A universal beverage par excellence, coffee is now one of the world's most widely consumed products. The second most traded commodity after oil, it generates nearly 2 billion cups of consumption every day, for a global demand approaching 9 million tonnes. In France, this constantly evolving market is showing remarkable momentum: between 2017 and 2024, national coffee sales jumped by +37%, reaching sales of 5.9 billion euros in 2024. This growth is underpinned by a solid structure of both supply and demand. Coffee is now present in 93.3% of French households, with annual consumption estimated at €210 per person across all channels. Supermarkets account for 62% of sales, dominated by pods (nearly 50% of sales) and ground coffee (nearly 40% by volume). The out-of-home coffee segment remains just as strategic, with a much higher frequency of purchase(60.6 times/year) and a strong preference for black espresso(80% of spending). On the supply side, coffee processing in France is driven by an expanding industry, with 559 companies in 2024 (+33% since 2017), mostly located in Nouvelle-Aquitaine, Auvergne-Rhône-Alpes and Île-de-France. Major players such as Nestlé, Lavazza, JDE, Malongo and Alter Eco share an increasingly diversified market, notably around organic, premium coffee beans and capsules. Prices are following this trend, with a +26.6% increase since 2015 and marked disparities between formats: from €0.10/cup for a coffee bean to over €1/cup for some premium capsules. Faced with these changes, consumer preferences are also evolving. In 2025, Carte Noire, L'Or, Nespresso and Senseo will dominate the ranking of the most popular brands, with marked affinities according to region, age or socio-professional category. At the same time, ethical and ecological concerns remain marginal: only 3% of coffees consumed in France are fair-trade, and 27% of French people say they have already bought organic coffee, despite a fast-growing offer. In a globalized, competitive and changing market, understanding the drivers of consumption, the structure of supply, the economic performance of key players and the dynamics of distribution is essential to deciphering the challenges facing the coffee industry in France and abroad.