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MARKET OVERVIEW

1.1 Definition and scope of study

Coffee is a drink with stimulating and tonic properties obtained by the infusion of roasted and ground beans. Usually served hot, it can be prepared and presented in many different ways. Sometimes coffees are blended to create unique flavors. There are about 124 varieties of coffee in nature, which can be divided into two main categories:

  • Arabica coffee: Mild, not very full-bodied and with a great aromatic finesse. It represents 75% of the world's coffee production and its beans contain approximately 1.5% caffeine.
  • Robusta coffee: More full-bodied, bitter, and powerful than Arabica, it is however less aromatic. It represents 20% of the world's production and its beans have a caffeine content of approximately 2.7%.

The market can be segmented by product type (whole beans, ground coffee, instant coffee, coffee pods and capsules) and by distribution chain (hotel, restaurant, and coffee shop sector; mass distribution, retail).

Coffee is the second most traded commodity in the world after oil and is also the most consumed beverage after water. The global coffee sector is very dynamic. In July 2021, 10.61 million bags of coffee were exported while coffee prices have increased by 51.3% since the beginning of the year. Between 2021 and 2026, the compound annual growth rate is estimated at 4.28%.

Coffee is an integral part of Italian culture. In fact, only 3% of Italians are not in the habit of consuming coffee. In 2018, Italian coffee consumption accounted for 11% of total European consumption. However, the coffee market is highly fragmented, with more than 90% of independent coffee shops and a small number of international chains in the territory.

The turnover of the coffee sector has decreased by 8.6% in 2020. This decline is due to the Covid 19 pandemic. The hotel, restaurant and coffee shop sector lost 40% of its turnover, and the automatic coffee machine sector halved compared to 2019. The retail and e-commerce sectors, on the other hand, saw their turnover increase.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
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Analysts

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  • Expert opinion

Data

  • Databases
  • Press
  • Company reports

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Method

  • Synthetic structure
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.