The coffee market in Italy

The global coffee market, estimated at $174.25 billion in 2024, represents one of the most dynamic sectors in the international agribusiness landscape. Supported by growing demand for certified coffee and innovations in delivery systems, the sector shows a compound annual growth rate (CAGR) of 4.72 percent through 2030. Europe, which accounts for a significant share of global demand, will see its market grow from $49.77 billion in 2025 to $60.44 billion in 2030, an increase of 21.4 percent.

In this context, Italy plays a crucial role. With a cultural tradition that makes coffee a mainstay of everyday life, the Italian market is estimated at €5.20 billion in 2025 and is expected to grow to €6.13 billion in 2030 (CAGR of 3.31%). Demand is fueled by high household consumption, which exceeds 90%, and the growing focus on premium solutions such as capsules and pods. These products, appreciated for their convenience and quality, are redefining Italians' consumption habits.

The structure of the Italian market shows strong fragmentation, with a significant increase in companies active in coffee processing: from 667 in 2017 to an estimated 3,233 in 2024. This growth testifies to the vitality of the sector, driven by innovations and expansion into foreign markets. The competitive landscape sees incumbent companies such as Lavazza and Illy establishing themselves both nationally and internationally, thanks to strategies geared toward quality, sustainability, and innovation.

On the supply side, the market is responding to new demands with significant diversification, including organic and sustainable coffee. These developments reflect a demand that is increasingly conscious and attentive to the environmental and social implications of production.