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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 08/06/2023
Summary and extracts
1 Market overview
1.1 Definition and presentation
Coffee is the second most consumed beverage in the world after tea. Known for its bitterness, there are many types of coffee, depending on the variety (Arabica or Robusta) but also on the origin of the coffee beans and the type of processing to which they are subjected.
There is a strong distinction between coffee production and consumption on a global scale. Europe is the largest consumer market, followed by Asia and Oceania, the United States and South America. In terms of production, Brazil, Vietnam, Colombia and Indonesia represent the majority of world production.
Spain has a strong coffee processing industry in the decaffeinated and soluble coffee segments, in which it is the second largest European producer after Germany. In terms of consumption, Spaniards consume an average of 3.2 kilos of coffee per year, of which around 75% is consumed at home.
The covid-19 crisis has had a major impact on the sector with the closure of the HORECA channel, which has remained closed for much of 2020, and to a lesser extent in 2021. by contrast, coffee consumption at home grew by 9.13% in 2020 compared to the previous year, peaking at +22.9% in the period from March to June. The year 2021, however, marked a break from the previous year, with a recovery in out-of-home consumption. Capsule sales grew strongly, mainly at the expense of soluble coffee and blended coffee sales.
1.2 Le Marché mondial
En ****, le marché mondial du café était estimé à **,* milliards de dollars. Avec un taux de croissance annuel moyen estimé à *,**% pour la période ****-****, le marché devrait atteindre la valeur de ***,** milliards de dollars en ****.
Evolution du marché mondial de café Monde, ****-****, milliards de dollars Source: ****
L'Amérique du sud ...
1.3 Le marché national
Entre **** et ****, le chiffre d'affaires du secteur de la fabrication de café, thé et infusions en Espagne a connu une croissance globale. En ****, le chiffre d'affaires était de *,*** milliards d'euros, puis il a augmenté à *,*** milliards d'euros en ****, soit une évolution de *,**%. En ****, le chiffre d'affaires a atteint *,*** milliards d'euros, marquant une ...
1.4 Importations et exportations
La classification HS des Nations Unies, nous permet de connaitre la valeur du commerce extérieur espagnol vis-à-vis du café. Pour cela, nous regarderons la valeur des échanges associés au code HS **** " Café, même torréfié ou décaféiné ; coques et pelures ; succédanés du café ...
2 Demand analysis
2.1 Consumer typology
2.2 Consommation domestique de café
En ****, la consommation domestique de café en volume se répartissait de la manière suivante : le café torréfié représentait *,*%, le café naturel **%, le café mélangé **%, le café décaféiné **,*%, le café soluble **,*%, le succédané de café *,*% et les infusions *,*% de la consommation. Cette répartition ...
2.3 Consommation de café au travers de la HORECA
Au cours des trois dernières années, la consommation de café a connu des fluctuations entre les secteurs de l'alimentation et de la HORECA (***). En ****, **% de la consommation de café provenait de l'alimentation, tandis que **% provenait de la HORECA. En ****, la consommation de café dans l'alimentation a augmenté à hauteur de ...
3 Market structure
3.1 Chaine de valeur
Le processus de production du café est constitué de * étapes :
La récolte : La récolte consiste à récolter les fruits mûrs du caféier, que l’on appelle communément cerises pour leur couleur rouge orangé. Les périodes de cueillette peuvent durer plusieurs mois. En moyenne, on considère ...
3.2 Production
Entre **** et ****, le secteur de la fabrication de thé, de café et d'infusions en Espagne a connu une légère évolution dans le nombre d'entreprises. En ****, il y avait *** entreprises dans ce secteur, et ce chiffre est passé à *** en ****, soit une augmentation de *,*%. Cependant, en ****, le nombre d'entreprises a légèrement ...
3.3 Distribution
Secteur alimentaire :
En ****, la distribution de café en Espagne se répartit au travers de différents canaux. Les supermarchés représentent **,*% du volume total distribué, suivis des hypermarchés avec **,*%. Les magasins discount et les magasins traditionnels représentent respectivement **,*% et *,*% de la distribution. Les autres canaux, tels que ...
4 Offer analysis
4.1 Typologie des différents types de cafés
Cafés que l'on peut retrouver dans le secteur de la HORECA :
Source: ****
Variété de café
Source: ****
4.2 Variétés de café
Les différents variétés de cafés consommées en Espagne :
Entre **** et ****, la part des importations espagnoles de café a évolué entre les deux principales variétés cultivée dans le monde, l'arabica et le robusta. En ****, les importations de robusta représentaient **,*% du total, tandis que ...
4.3 Prix
Au cours de la période ****-****, on observe une tendance à la stagnation des prix du café en Espagne. Sur cette durée, l'indice n'augmente que d'*,** points. On constate cependant un hausse significative des prix au cours de l'année **** : l'indice augmente de **,** points.
Evolution de l'indice des prix industriels ...
4.5 Les Tendances de l'offre
Quelques tendances de l'offre :
Éthique et durabilité : Les consommateurs sont de plus en plus sensibles aux questions de durabilité économique, sociale et environnementale. Plus de la moitié des personnes interrogées dans une étude réalisée par GlobeScan intitulée "Fairtrade Consumer Insights" ont déclaré avoir changé leurs ...
5 Regulation
5.1 Cadre règlementaire
Il existe des normes internationales pour la production, le commerce et la consommation de café. L'accord international sur le café, conclu entre les ** membres du Conseil international du café en **** et entré en vigueur en ****, vise à promouvoir la coopération internationale sur le marché du café afin de développer une ...
6 Stakeholder positioning
6.1 Segmentation
- Starbucks coffe Deutschland
- Coca-Cola Groupe
- Nestlé Groupe
- Nespresso (Nestlé)
- Grupo Calidad Pascual Div. Café
- Grupo Nabeiro (Deltas cafés)
- Café baqué, S.L.U.
- Café Las candelas SL
- Grupo Cafento
- UCC coffee Spain, SLU
- Productos Solubles SA
- Seda Outspan Iberia SL
List of charts
- Consommation par tête de café en fonction de la classe sociale
- Consommation par tête de café en fonction de l'âge
- Consommation par tête de café en fonction du cycle de vie
- Consommation en volume de café
- Consommation en valeur de café
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Latest news
Nespresso wants to make its coffee pods greener - 05/01/2024
- Thirty-seven years ago, Nestlé launched the Nespresso concept.
- The Swiss giant dominates the world of small coffee pods.
- Last year, the market approached the 4 billion euro mark in France, up 10% year-on-year and even 17% by 2021.
- New competitors, such as Switzerland's Migros with its Café royal brand, and the rise of bean-to-cup machines,
- Nespresso has invested in a pilot line of compostable paper capsules. In Switzerland, the rate of recycled capsules is already approaching 70%.
- For the moment, these compostables are only available in France and Switzerland
Nespresso steps up its support for Café Joyeux - 30/11/2023
- Café Joyeux has managed to grow at an unhoped-for rate since its launch 6 years ago, while its team members with mental and cognitive disabilities, in particular Down's syndrome or autism spectrum, will number nearly 170 by the end of the year
- Nespresso' s support acts as a gas pedal for this not-for-profit company
- Café Joyeux employs 300 people, not counting volunteers.
- It is present in 17 locations, including three outside France, in Belgium and Portugal.
- The next openings are scheduled for Saint-Philippe-du-Roule in Paris in January, followed by Marseille, Strasbourg and Angers. s the fight against food insecurity
- Café Joueux has installed its own-brand coffee references at Carrefour, on the shelves of some 800 convenience stores and 36 hypermarkets.
Nespresso in search of growth - 13/06/2023
- Nespresso sales in 2022: 6.5 billion euros.
- Sales growth in 2022: 3.5%.
- Covid years: increase in home consumption offsetting the closure of boutiques and restaurants.
- Nespresso present on every continent.
- united States: Nespresso's largest market
- France: Nespresso will not open new boutiques.
- Office coffee consumption: promising market of 7 billion cups a year, slowing to 6.4 billion cups in 2022 due to the health crisis.
- Launch of the "Créastista" machine in 2023.
- Launch of compostable paper pods in France in mid-June.
- Partnership with the "Café Joyeux" company.
- Subscriptions in France: currently represent 9% of customers
- Limited price increase in 2022: 5% increase.
Nestlé wants to conquer the vitamin market. - 19/04/2023
- Nestlé has made more than 60 acquisitions since Mark Schneider took the helm in 2017.
- Nestlé Health Science sales have almost tripled in 5 years, from 2.6 billion Swiss francs to 6.6 billion in 2022.
- The global vitamin and mineral market is worth 140 billion Swiss francs (142 billion euros).
- Nestlé has increased its market share in vitamins from 1% to 4% between 2018 and 2021, while it has risen from 18% to 19% over the same period in medical nutrition.
- Nestlé acquired The Bountiful Company in 2021 for 5 billion Swiss francs.
- Nestlé controls 14% of the US vitamin and dietary supplement market.
- The French market for vitamins and dietary supplements reached 2.6 billion euros in 2022, up 3%.
- Nestlé is the leader in clinical nutrition in France, with a market share of 30%.
Coca-Cola: solid health in Q4 thanks to higher prices | Coca-Cola reports solid Q4 results. - 14/02/2023
- 4th quarter sales: $10.1 billion
- Sales up 7% year-on-year
- Quarterly net profit: $2 billion
- Price/mix effect for the quarter: up 12
- Sales of soft drinks, water, energy drinks, tea and coffee: stable
- Sales of juices, dairy products and plant-based beverages down 7%
- Organic growth forecast for 2023: between 7% and 8%
Nespresso and Café Joyeux in partnership. - 07/07/2022
- Nespresso, the Swiss coffee giant, and Café Joyeux, the inclusive café-restaurant, have joined forces to offer a unique coffee that will create 40 jobs
- Nespresso has developed a coffee for Café Joyeux.
- the company employs 140 people, including 90 Joyeux team members, and generates 4.5 million euros in sales, divided equally between café sales and catering.
- aiming to double sales next year, with over 200 employees by the end of the year.
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