The coffee market - Spain

Coffee is one of the world's most widely consumed beverages, with around 2.5 billion cups drunk every day. It occupies 2ᵉ place among the most heavily traded commodities on the stock market, after oil. This makes it a strategic consumer product, whose price fluctuates according to the world market, except in the case of fair trade where a guaranteed minimum price is set. Coffee is an integral part of our daily routine, consumed mainly in the morning or at the end of meals. The world coffee market is mainly based on production inSouth America, where Brazil stands out as the world's leading producer. This position is due to favorable climatic conditions, a strong agricultural tradition and a well-developed infrastructure. The global market remains solid and structured around constant demand, particularly in developed countries. In Spain, the coffee market is relatively stable, with regular consumption anchored in the population's habits. Coffee is mainly consumed in bars, restaurants or at home, often in the form of espresso or café au lait. Although the country is not a producer, it has a well-established market of roasters and distributors. A striking trend in this market is the rise of ethical and sustainability concerns . Spanish consumers, as elsewhere in the world, are increasingly looking for environmentally-friendly and socially responsible products. They are turning to committed brands that are sensitive to the issues of child labor, poverty and deforestation, and value labels such as fair trade.