the energy drinks market
France

MARKET SUMMARY

1.1 Definition and introduction

Energy drinks are an important part of the sub-category of "soft-drinks". According to the Ministry of Health s, energy drinks are "drinks that contain substances such as caffeine in high doses, associated with guarana (plants containing caffeine), to the arginine to the taurine , to the ginseng to the glucoronolactone (derived from glucose)...". These are drinks sold as "stimulants of physical or intellectual effort"

They are to be distinguished from so-called "energy" drinks, which are designed to meet the specific needs of athletes before, during and after exercise and are enriched with minerals and vitamins

The world market is growing rapidly and is expected to continue to grow in the coming years. The market is concentrated around internationally renowned brands where the marketing efforts play a key role in gaining market share and attracting future consumers

Also growing on the French market, the energy drinks segment nevertheless occupies a still marginal place among the sodas consumed

As observed worldwide, private labels are struggling to keep up with the giants in the RedBull and Monster sector, which have very high marketing budgets, mainly targeting a relatively young clientele through the sponsorship of sporting or musical events or organizing a direct communication with students "ambassadors" in their respective schools

The marketing of energy drinks in France has been the subject of many public health debates and their sale is supervised by a specific legal system

To keep reading, buy the full research

What is in this market study?

  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What are the latest trends in this market?
  • What is the positioning of companies in the value chain?
  • How do companies in the market differ from each other?
  • Access company mapping and profiles.
  • Data from several dozen databases

  • This market study is available online and in pdf format (38 p.)
  • Download an example
  • Consult our offers ConsultingSubscription, Press & Education.
Buy this market research 89€

Availability within 3 business days

Analysts

Directeur pôle analystes

Guillaume Obert

Guillaume Obert logo 1 Guillaume Obert logo 2

chargé d'études économiques, Xerfi

Hugo Schott

Hugo Schott logo 1 Hugo Schott logo 2

Control

Analyste contrôle qualité

Eloi Ressaire

Eloi Ressaire logo 1 Eloi Ressaire logo 2

Process

Analysts & Methods

Databases

Certification
Service

Expert advice

Customer Reviews (1)

Average over the last 3 months

the 18/02/2020
We are committed to taking into account the feedback of all our clients, consultants or company managers, in order to better meet their expectations.