Summary of our market study
French plant milk market valued at €190 million
The global plant-based milk market is showing robust growth, with a forecast CAGR of 11.4%, and will be worth $21.5 billion by 2020. Asia-Pacific is the dominant region in this market, thanks in part to the local availability of the raw materials soy and rice.
In France, the market is enjoying strong growth of around 19% a year, reflecting the changing consumption habits of the French.
Almond and soy milks are the biggest sellers on the French market. Organic products account for around 80% of total sales in France.
Regulatory changes in the EU have prohibited plant-based alternatives from using dairy terminology such as "milk", "cream" or "butter", unless specific exceptions are made.
The main companies in this segment are Bjorg, with sales of 372 million euros, Alpro, with 522 million euros, and traditional milk producers such as Danone and Sodiaal.
Growth in plant-based alternatives to milk
Changing consumer habits in France have been one of the driving forces behind the growth of this market, with increased interest in organic and dietary products and their widespread availability in mainstream supermarkets and hypermarkets.
Almond milk and soya milk top the sales charts.
The growing importance of alternative milk consumption makes it a powerful competitor to traditional cow's milk, whose penetration rate among the French population fell slightly from 97.3% to 96.5%.
The share of plant milk among alternative milks fell slightly, from 28% to 23%, while the proportion of French people who consume it rose from 38% to 51%.
France is also a major exporter, with exports of almost 160 million products worth some 92.1 million euros, and a substantial trade surplus.
Over half of consumers of alternative milks eat them for breakfast.
Consumers believe that plant milks offer similar nutrients to traditional milk.
Key players such as Bjorg and Alpro dominate the market, with a combined market share of close to 80%, and private labels account for 29% of market sales.
Plant milk market players
- Bjorg: pioneer of organic plant milks
Alpro: specialist in plant-based products acquired by Danone - Danone: world-renowned for its traditional dairy products
- Sodiaal: dairy giant embraces plant-based innovations
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Summary and extracts
1 Market overview
1.1 Introduction and market definition
Vegetable (or plant) milk is a drink that is visually very similar to traditional milk, but often has a different taste and texture. This is linked to its production method, which is mainly based on the processing of plants, including:
- Oleaginous (almonds, hazelnuts...);
- Pulses (soybean...);
- Cereals (wheat, rice...).
There are several reasons for consuming vegetable milk: its impact on the health of consumers is limited, especially for people with lactose intolerance, and it fits perfectly into diets such as veganism.
Boosted by an ever-increasing number of consumers, the vegetable milk market has been experiencing particularly strong growth for the past ten years or so, although it remains concentrated in the hands of a few players (Bjorg, Alpro, Bonnaterre).
However, the latter must continue to adapt to consumer trends, which can put certain players in difficulty (like Lima), and to innovate in order to develop products to address smaller consumers who are more sensitive to the nutritional quality of the products they buy. Moreover, the product offering is continously becoming more saturated which makes it more difficult for players to position themselves in a spot where sales are predictable.
List of charts presented in this market study
- Distribution of the vegetable milk market by world region
- Expected average annual growth rates for different types of plant milk
- Global vegetable milk market
- Évolution de la taille du marché du lait végétal
- Répartition des ventes de lait végétal, par type
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the plant milk market | France
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