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MARKET OVERVIEW

1.1 Definition and scope of study

The term "vegetable meat" refers to a vegetable-based food used as a substitute for meat that is very similar in color, smell and texture to meat. The two types most commonly consumed on the market are: 

- Seitan: produced from wheat flours with high gluten concentrations such as semolina or durum wheat

- Wheat muscle: produced with gluten powder and legume flour

- Mopur: very similar to wheat muscle with the addition of yeast

Vegetable meat has the advantage of being cholesterol-free and has high levels of dietary fiber, phytosterols and lecithins. 

The global vegetable meat market was worth $4.3 billion in 2020 and is expected to reach $8.3 billion by 2025, registering a CAGR of 14.0%, in value terms. 

At the Italian level, as stated by the Unionfood association, the market grew by 3.7% last year compared to 2020. This growth is justified by the fact that more and more Italians prefer vegetable meat for health reasons (76%) and for ethical reasons (63%). In the year 2021, 37.9% of Italian households included vegetable meat in their food choices, giving an estimated 22 million consumers. 

The market trend is to focus on research and development activities to create foods that are increasingly similar, not only in nutritional terms but also in terms of taste and flavour, to meat with an increasing number of raw materials. Today, vegetable meat is made from vegetable proteins such as legumes, but it is expected that by 2025, mushrooms, single-celled algae and yeasts will be used as raw materials. In addition, it is expected that by 2032 it will be possible to produce plant meat in the laboratory directly from animal cells.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Analysts

Hugo Schott

chargé d'études économiques, Xerfi

Hugo Schott

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.