Since 2020, the global pig production market has rebounded from a sharp decline, with China leading the recovery, and its production growing by 16.7% from 2021 to 55.4 million tons in 2022. The global pig breeding industry was valued at $30.6 billion in 2022, marking a decrease of 2.2% from the previous year. The European Union saw a decrease in pig herds from 145.9 million head in 2020 to 134.3 million in 2022, a 7.9% drop over three years. Pork production in the EU has also declined by 3.5% from 2018 to 2022. Italy mirrors this decline with a 4.7% reduction in pig herds from 2018 to 2023 and a decrease of slaughtered livestock by 8% from 2018 to 2022. However, the value of pork production sold in Italy remained stable, even showing a 15.5% increase between 2018 and 2022. Italy relies heavily on imports to meet about 40% of its pork consumption, with a self-supply rate declining to 59.2% in 2022. The Russian-Ukrainian conflict has compounded challenges, with consumer prices for pork increasing by 15% between January 2022 and October 2023, and production costs rising by 30% in the same period. In Italy, pork accounts for 20% of total meat consumption in 2022, with household spending on pork rising by 11.4% from 2021 to 2022, and consumption volume increasing by 4%..**Italian Pig Farming Market: Navigating Consumer Preferences and Production Dynamics** Delving into the pig farming market in Italy reveals a nuanced landscape shaped by consumer habits, age demographics, and geographical peculiarities. Anchored within a long-standing tradition of livestock farming, the demand for pork in the Italian market is influenced both by the age and gender of its consumers. A noteworthy trend is the clear preference of younger age groups, with more than half of individuals under 65 indulging in pork at least once a week. This preference dims with advancing age, showcasing a drop to 39 percent among those over 65. Gender plays a pivotal role in consumption patterns as well. The male populace exhibits a pronounced penchant for pork, with nearly half of them consuming it weekly. In contrast, the figure dips by 7 points for the female demographic. Observing the changes from 2018 to 2022, a subtle but important shift becomes apparent: the decline in weekly pork consumption is sharper among men than women, suggesting a possible shift in dietary trends or health consciousness. From the vantage point of geographical demand distribution, the Southern regions emerge as the stronghold of pork consumption in Italy, with over half of the population partaking weekly—a stark contrast to the Northwest, where only about a third share the same routine. The variations underscore the cultural and lifestyle differences across the nation's macro-regions. When it comes to meat consumption by type, pork claims a significant slice of the Italian diet, constituting around 20 percent of total meat intake. However, poultry remains the dominant choice, with chicken as the principal driver, while beef nuzzles into second place. Interestingly, pork is the only main meat type to see an uptick in both spending and volume between 2021 and 2022, hinting at its resilient appeal amidst fluctuating market conditions. The Italian market exhibits a leaning towards certain pig breeds, preferentially selecting those conducive to producing heavy breeds for cured meats, typified by iconic products like PDO hams, and light breeds for immediate meat consumption. The Large White and Landrace breeds are particularly favored for their efficient meat production and prolificacy. Pricing plays a pivotal role in the dynamics of the pig farming market. At the onset, the prices at origin for pigs of varying weights soared between 80 to 67 percent from January 2021 to 2023. Nonetheless, a gradual price decrease is evident from March 2023. Wholesale prices for fresh pork legs and loins followed a similar trajectory of substantial increases before experiencing.### Principal Players in the Italian Pig Farming Market The Italian pig farming market is supported by several key players that have established a solid presence, each contributing to the sector's vitality through their specialized operations. While their backgrounds and individual stories may differ, these companies share a common goal of providing high-quality pork products that meet the rigorous standards of both Italian culinary traditions and international markets. Below, we delve into the profiles of some of these noteworthy businesses. **Pro Sus Pig Producers Cooperative**: This cooperative was founded in 1985 and has dedicated itself to providing a variety of pork products to its clientele, which includes processors, retailers, and end consumers. ProSus has made a commitment to quality and traceability of feed by managing a substantial stretch of agricultural land. Their product offerings are diverse, ranging from fresh ham to innovative processed pork items. **Azienda Agricola Filiera Uno s.r.l**: Established in 2012, Filiera Uno prides itself on embracing traditional pig farming methods. Their selection of breeds like Large White, Landrace, and Duroc mirrors their commitment to producing quality meat cuts. Animal welfare is a top priority, as the company provides a conducive environment for their livestock, aligning with Italian and European welfare standards. **Società Agricola Agripig s.r.l**: Since 1993, Agripig has been at the forefront of raising and processing pigs. Known for various pork-derived products, Agripig brings to the table an expansive range of offerings, including fresh cured meats that are ingrained in the Bergamasque culinary culture. **Su.It. Suini Italiani s.r.l**: A product of the ’90s, Su.It. stands out for its modern approach to pig farming, emphasizing controlled and sustainable practices. Their notable project, Bio, underscores their alignment with organic farming principles, contributing to a healthier and more environmentally friendly industry. **Società Agricola Aldobrando s.r.l**: Situated in Cesena, this company has made a name for itself since its inception in 1996. As one of the main pig farms in Italy, Aldobrando has undoubtedly played a significant part in the sector's dynamics. **Allevamenti di Nerviano s.r.l**: Dating back to 1962, this farm located in Nerviano has grown to become one of the principal players in the Italian pig farming scene, contributing to the robust nature of the industry. **Seralba s.r.l**: With beginnings in
Get all the information you need
to understand this market

Detailed content


  • Number of pages : 30 pages
  • Format : Digital and PDF versions
  • Last update : 28/11/2023
Update Details

Summary and extracts

1 Synthèse du marché

1.1 Introduction

The pig farming market in Italy is a major sector within the national livestock industry, consisting of the production and marketing of pigs for food purposes.

There are various types of pig farming, a first distinction is between breeding and fattening farms, the latter can in turn be distinguished into intensive, on straw and free range[Unina]:

  • Breeding
  • Fattening
    • Intensive
    • On straw
    • Outdoor

Pig farming has a long history of interaction with humans, as evidenced by fossil records found in various parts of the world. In Italy, ls pig farming has assumed a significant role in agricultural practices, with the tradition of pig farming in Emilia dating back to the late Middle Ages.[Gransuinoitaliano].

Today, There are about 27, 000 pig farms in Italy, but if we include family farms the number rises to 115 ,000. The largest number of facilities is concentrated mainly in Campania, but intensive-type production is concentrated in Lombardy, where half of all pigs in the country are raised. Lombardy is followed, again in number of facilities, by Piedmont,Emilia Romagna and Veneto. These animals in Italy are often used for the production of products exported all over the world, such as PDO hams, salami and other sausages.[Beinganimals]

The global market size of the pig breeding industry was $30.6 billion in 2022, and decreased 2.2 percent from 2021.[Ibisworld]

This study focuses specifically on the pig farming market in Italy. For detailed information on related markets, such as the cured meat industry, please refer to the specific studies available in the Businesscoot catalog.



1.2 The global and European market

Between **** and ****, world pig production increased from ***.* million tons to ***.* million tons marking a growth of *.*%. In particular, after the slump recorded in **** (***).

Pig production World, ****-****, in million tons Assica China presents the highest figure on pig herd size: ***.* million pigs are raised in China in ****. It is followed by ...

1.3 The Italian market

Between **** and ****, the size of pig herds in Italy appears to be declining. During the period under consideration the number of pigs fell from *.** million to *.** million, marking a contraction of *.* percent. While between **** and **** the figure registers a growth (***) between **** and **** this registers a valo of *.*%. Swine herd size Italy, ...

1.4 Import - Export

In Italy, between **** and ****, about ** percent of pork consumption was met by imports. In fact, Italy's self-supply rate (***) fluctuated between **.* percent in **** and **.* percent in **** over the period, with a gradual decline in recent years. Pork self-supply rate Italy, ****-****, % IsmeaMarkets The analysis of trade flows in and out of Italy ...

1.5 The consequences of the Russian-Ukrainian conflict

The outbreak of the Russian-Ukrainian conflict in February **** resulted in, among other things, a general increase in price indexes. The sectors related to pork production and pork consumption are not exempt from this increase.

As for the consumer price index for pork, between January **** and October **** this increased by ** points. Over ...

2 Analyse de la demande

2.1 Demand in Italy

In ****, pork gathers **% of Italians' total meat consumption. Poultry meat appears to be the most consumed (***) thanks mainly to the weight covered by chicken meat consumption. With **% of the total consumption, beef meat is the second most consumed by Italians. Percentage breakdown on meat consumption by type Italy, ****, % IsmeaMarkets Between **** and ...

2.2 Demand drivers

In order to analyze the drivers of pork demand in Italy, the age and gender of consumers are considered.


Pork consumption in Italy appears to be strongly correlated with the age of consumers. As shown in the graph below, a reduction in pork consumption can be seen as the age ...

2.3 Geographical distribution of demand

To analyze the geographical distribution of demand, a map was created with the percentage of people aged * years or older who consume pork at least once a week in each Italian macro-region.

The South presents the highest value: more than half of the population (***) consumes pork weekly. This is followed by ...

3 Structure du marché

3.1 The market structure

To analyze the market structure of pig farming, the number of farms, the number of livestock and the geographical distribution of livestock are considered.

Between **** and ****, the number of pig farms in Italy decreased. During the period under consideration, the number of farms decreased from **,*** to **,***, marking a contraction of **.* percent. ...

3.2 The value chain

3.3 The main actors

A list of the main businesses specializing in pig farming is offered below:

Pro Sus Pig Producers Cooperative: founded in ****, is an Italian company specializing in pork production. The company aims to provide the highest quality and service to its customers, which include processing industries, large retailers and end consumers. ProSus ...

3.4 Transformation

Considering the animal slaughtering sector, excluding poultry, between **** and **** the total number of farms decreased from *,*** to *,*** marking a decrease of *.* percent. After declining between **** and **** (***) in the following years, the sector shows signs of recovery, marking a +*.*% between **** and ****.

Non-poultry meat and slaughter product production enterprises (***) Italy, ****-****, in ...

4 Analyse de l'offre

4.1 Type of the offer

As has been the case with other animal species, pigs have also experienced a decline in the number of Italian breeds in favor of more productive foreign breeds. There has been a replacement over the years of the many native breeds and populations, such as the Cinta Senese and Casertana, with ...

4.2 The prices

The analysis of prices related to pig farming is broken down by each stage of the supply chain: orgini, wholesale, retail.

Prices at origin

In ****, prices at origin for pigs weighing between **-*** kg and ***-*** kg reached *.** euros per kg and *.** euros per kg, respectively. Compared with January ****, prices increased ...

4.3 New supply trends: precision breeding

Precision Livestock Farming (***) is the application of industrial process engineering principles and techniques to livestock farming, with the ultimate goal of monitoring, modeling and managing animal production.the animal is then seen as a "product," and algorithms collected by specific sensors translate responses measured directly on the animal or in its ...

5 Règlementation

5.1 The legislation

The market for raising and slaughtering pigs, as well as for other animal species, is regulated by European and national laws and regulations. Some of the main laws and regulations in Italy are:


Council Directive ****/***/EC: establishes minimum standards for the protection of pigs. Council Directive ****/**/EC: on the identification ...

6 Positionnement des acteurs

6.1 Segmentation

  • Cooperativa Produttori Suini Pro Sus
  • Cooperativa Produttori Suini Pro Sus
  • Azienda Agricola Filiera Uno s.r.l
  • Granterre s.p.a
  • Fratelli Beretta s.p.a
  • Martini Alimentare s.r.l
  • O.P.A.S Società Cooperativa Agricola

All our studies are available online in PDF format

Take a look at an example of our research on another market!

Do you have a question about this study?   +44 238 097 0676

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Cooperativa Produttori Suini Pro Sus
Azienda Agricola Filiera Uno s.r.l
Granterre s.p.a
Fratelli Beretta s.p.a
Martini Alimentare s.r.l
O.P.A.S Società Cooperativa Agricola

Choosing this study means :

Access to more than 35 hours of work

Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.

Benefit from 6 years' experience and over 1,500 industry reports already produced

Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.

Our know-how and methodology enable us to produce reports that offer unique value for money.

Access to several thousand articles and paid-for data

Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).

To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)

Guaranteed support after your purchase

A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676

A digital format designed for our users

Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.

Our offers :

The pig farming market | Italy

89 €
  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What is the positioning of companies in the value chain?
  • Data from several dozen databases

5 reports pack (-15%) IT Italy

75.6 € / study
378 € instead of 445 € -15%
  • 5 reports at €75.6 excluding VAT per study to choose from our Italian catalogue for 12 months
  • Save 15% on additional studies purchased
  • Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)

See the terms and conditions of the pack and the refund of unused credit.


Our customer references

They have consulted our studies Discover the opinions (+500)

Malcolm Vincent
Linkedin logo

Malcolm Vincent

Astoria Finance

Gregoire de Castelnau
Linkedin logo

Gregoire de Castelnau

Stags Participations

Timothé Huignard
Linkedin logo

Timothé Huignard


Paul-Alexis Kebabtchieff
Linkedin logo

Paul-Alexis Kebabtchieff


Aymeric Granet
Linkedin logo

Aymeric Granet

Publicis Consultant

interviews & case studies All interviews and case studies (45)

La pépite Interview

BFM Business

Paul-Alexis Kebabtchieff

Boston Consulting Group

Marie Guibart

Kea Partners

Elaine, Durand

Crédit Agricole, Information & Veille

Philippe Dilasser

Initiative & Finance

Anne Baudry


Amaury Wernert

Kroll (Duff & Phelps)

Smart Leaders Interview


Do you have a question ?
Our team is at your disposal at   +44 238 097 0676