1.1 Introduction and Definition
Turning cultured meat into a $25 billion global industry by 2030 offers opportunities within and beyond today's food industry.
Dutch scientist Mark Post unveiled the first cultured meat burger on live television in 2013. Two years later, the first four cultured meat companies were founded. Since then, the industry has grown to more than 150 companies on six continents by the end of 2022, backed by $2.6 billion in investment, each aiming to produce cultured meat products. Dozens more companies have sprung up to create technological solutions along the value chain.
The artificial meat market is estimated to touch $450 billion by 2040, but Italy may not be part of it, according to a bill presented last March 28 by the Minister of Agriculture and Food Sovereignty, Francesco Lollobrigida, establishing thatthe production of food derived from cell cultures or tissues of vertebrate animals is prohibited in Italy.
A study showed that cultured meat, if produced using renewable energy, could reduce greenhouse gas emissions by up to 92 percent and land use by up to 95 percent compared to conventional beef. In addition, commercial production is expected to occur entirely without antibiotics and fewer foodborne illnesses are expected to occur.
By the end of 2022, there were 150 start-ups located around the world, supporting synthetic meat innovation. Italy has only one, Bruno Cell, which is progressing toward the creation of what could be the first Italian-made synthetic meat. U.S. and Israeli start-ups have reached funding volumes of more than half a billion dollars, reflecting what are the high expectations of this emerging market.
In addition, cultured meat production can further advance through the selection of cell lines from animals that are uncommon due to low meat content, long growth times or limited availability, triggering new dietary regimes that were previously not applicable.
1.2 World Synthetic Meat Market
The Chinese synthetic meat market is expected to be valued at about $**.* billion in ****. This is slightly higher than the value projected for the rest of the world's cultured meat market. Cultured or synthetic meat refers to meat produced with in vitro animal cell cultures, as opposed to meat from the ...
1.3 Covid-19 impact
The pandemic has generated a sense of instability, leading Italians to shift their critical thinking about environmental and animal welfare. In particular, the pandemic could be the tipping point for making consumers aware of the close link between human health and natural ecosystems, thereby strengthening their orientation toward consuming food products ...
2.1 Italians and synthetic meat
Based on a survey conducted in **** by istituo ixè, it is possible to understand Italians' perceptions of synthetic meat, starting with their knowledge of the terminology used to identify synthetic meat. We can see from the graph how knowledge of this product is still low among the Italian population. The highest ...
2.2 Drivers of demand for synthetic meat
Among the drivers that would lead people to consume synthetic meat, we have in first place environmental sotenibility with **.*%, in second place care for animal life with **.*%, in third place curiosity to try this product with **.*%, and in fourth place the healthier aspect that would distinguish synthetic meat from meat obtained ...
3.1 Synthetic meat market structure
The industry, which currently includes fewer than *** start-ups, has attracted about $*** million in investment in **** and about $*** million in **** from some of the largest animal protein producers, including Tyson and Nutreco, and well-known investors, including Temasek and SoftBank. [***]
There are companies in Israel, the Netherlands and the United States that have ...
3.2 How is synthetic meat produced?
Process of creation
Synthetic meat is meat created in a laboratory. Cells are taken from a live animal or fresh meat, stem cells are extracted, proliferated with a bioreactor simulating the process that occurs naturally in an animal's body, and its muscle fibers. All this without having to use contaminants and ...
3.3 The business behind synthetic meat
4.1 Features of the offer
There are various types of synthetic meat, for which each manufacturing company specializes:
In fact, as the table shows, cultured meat production can further advance through the selection of cell lines from animals that are uncommon due to low meat content, long growth times or limited availability. For example, culturing ostrich ...
4.2 The prices of synthetic meat
Assuming, that artificial meat production costs can fall at the same rate as those associated with genome sequencing, a recent McKinsey study places the achievement of price parity between "real" steak and "test tube" steak in ****.
Cultured meat also gives rise to several economic and social issues of concern. The first ...
4.3 How the synthetic meat industry is evolving
In late ****, several leading cultured meat companies are transitioning to pilot-scale plants that will produce the first wave of marketed products after regulatory approval. In December ****, the Singapore Food Agency approved the sale of the world's first cultured chicken product, which is currently sold in several restaurants, public kiosks and butcher ...
In Italy, there is no specific regulation for synthetic meat because the product has not yet been commercialized in the country. However, synthetic meat is subject to European food safety regulations and Italian food hygiene and safety regulations.
In December ****, the European Commission proposed regulations for the marketing of synthetic meat ...
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