The global beef market, valued at approximately $412.5 billion in 2023, has demonstrated a steady growth with a projected compound annual growth rate (CAGR) of 4.80% from 2024 to 2029, aimed to reach about $546.5 billion. In Europe, following the UK's exit from the EU, Italy has become one of the leading beef producers, tied with Spain. Despite a slight decrease of 0.3% in European beef production in 2022 compared to the previous year, the first quarter of 2023 saw a 3.6% decline from the same period in 2022, with significant reductions in Italy, Portugal, and Romania. Locally, the Italian beef sector experienced a 3.3% production drop from 2020 to 2022, but producer prices rose by 23.2%, increasing the turnover value to 6.5 million euros in 2022. The legal structure of enterprises engaged in the sector is predominated by sole proprietors (30.4%) and limited liability companies (41.6%), indicating a market open to small and medium-sized enterprises. The distribution of beef in Italy relies majorly on large-scale retailers (62% of purchases), traditional butcher shops, and other channels such as restaurants and catering services. Environmental sustainability has emerged as a leading motive for consumers considering synthetic meat, with 61.4% citing it as a driver for consumption. However, there remains a general lack of familiarity with synthetic meat among Italians, and when it is known, the term "artificial meat" has a 71 percent negative perception. Despite broadsides like distrust of unnatural products and health concerns, only a small percentage (5%) of Italians expressed a willingness to try synthetic meat. Concurrently, the market is facing pressures from rising production costs, environmental and health concerns, and growing interest in vegetarian diets, which may lead to a 12 percent contraction in beef consumption and an overall 25 percent decline in retail sales. This complex situation necessitates cooperation across the supply chain to ensure market sustainability and to address consumer preferences effectively..**Analysis of Emerging Trends in Italy's Beef Market** Italy's beef market plays a pivotal role in its agribusiness landscape, both economically and culturally, exhibiting characteristics unique to regional consumer preferences, which impact production and consumption patterns. As of 2022, the local beef market has recorded a turnover of roughly between €6 and €7 million, showcasing its significant contribution to the Italian food industry. The demand for beef among Italian consumers remains high, often attributed to traditional culinary preferences and well-established dietary habits. Recent years have seen a modest growth of about 1.9% in monthly household expenditure on beef, indicating an enduring appeal of this protein source. Among the Italian population, notably, the Islands lead in per capita beef consumption compared to other regions, with rural traditions and local diets possibly playing a role. Key industry players have noted a trend towards higher-quality beef production, aligning with rising consumer awareness around health and sustainability. For instance, there's a growing affinity for meat from animals raised without antibiotics, and an improving quality of herds as producers employ digital tools to optimize operations. The Italian beef market is also reacting to innovative trends such as synthetic meat. While awareness of alternative proteins like in vitro and cultured meat remains low, with only about a third of the population familiar with the concept, certain consumer segments are showing openness to try such products, particularly driven by considerations such as environmental sustainability and animal welfare. In terms of market structure, a stable balance between supply and demand suggests a mature industry, with a slight increase in the number of employees in the sector over recent years. Dominating the market are small to medium-sized enterprises, and a significant number of sole proprietorships, indicating a relatively accessible market with low barriers to entry. Distribution channels for beef in Italy boast traditional retail and butcher shops, alongside more modern routes such as large-scale retailers which command over 60% of the market share. A notable switch can be noticed towards digital platforms, with online beef sales becoming progressively relevant, although still swayed heavily by buyer demographics and socioeconomic factors. Contributing to the robustness of the Italian beef market are notable companies with turnovers ranging from around €25 million to over €200 million. These companies are involved in various facets of the beef industry, from production and processing to wholesale distribution. Despite the enduring popularity of beef, the market is not invulnerable to fluctuations. Concerns about environmental impact, health consciousness, farm sustainability, and the embracement of plant-based diets are cultivating a shift, potentially leading to a notable decrease in beef consumption outlook. .### Key Players Shaping the Italian Beef Market Landscape Italy's beef market is supported by a diverse range of companies, each with its own specialities and contributions. Here's a closer look at some of the enterprises that stand out in this space, casting a significant influence on the production, wholesale, and distribution of beef and other meat products within Italy and beyond. #### Domestic Shapers of the Market **Scarlino Meats (F.lli Scarlino Srl)** Founded in 1967, Scarlino Meats is a testament to the Italian tradition of meat processing and marketing. Initially focused on poultry, the company, located in Taurisano, expanded to include a variety of meats, strengthening its presence in the Italian market. **A.I.A. - Agricola Italiana Alimentare (AIA Food)** With roots in the late 1960s, AIA has grown into a stalwart of Italian agribusiness. Predominantly known for its poultry products, AIA's legacy is intertwined with Italian culinary culture, balancing traditional values with innovative approaches. **GESCO - Amadori Group** Founded in the 1930s, Amadori has grown from its humble Romagna beginnings into a major player in Italian agrifood. Its journey from family-run livestock farming to industry leadership is a story of entrepreneurial spirit and innovation, with a continued commitment to the founders' regional passion. **Bencarni S.p.A.** Emerging in 1989 from the merger of three beef-centric companies, Bencarni demonstrates the power of consolidation in the market. Headquartered in Nogarole Rocca, Verona, the company focuses on wholesale trading of fresh, frozen, and deep-frozen meat, offering a full spectrum of beef products. **Lanza S.r.l.** From a small butcher shop in 1935 to an expansive enterprise, Lanza S.r.l. has evolved dramatically. Under the leadership of the Lanza family, the business has embraced modern slaughtering and processing methods while still paying homage to its roots in Negrar di Valpolicella. **Inalca SpA** Inalca represents the pinnacle of Italian beef industry expertise. As one of the European leaders in this sector, the company's portfolio covers a broad range of meat products, reinforcing Italy's position in the international meat trade. #### Agribusiness Contributors **Cooperativa Zootecnica Scaligera** Special
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Summary and extracts

1 Synthèse du marché

1.1 Introduction

In the current global context, the beef market represents a sector of fundamental importance both economically and culturally. Globally, the market reached an approximate value of $412.5 billion in 2023 and is estimated to grow at a CAGR of 4.80% between 2024 and 2029, reaching a value of nearly $546.5 billion. There are many world regions that consider this product a pillar of their culture.

This market is characterized is characterized by a wide range of products, varying according to the type of breed of cattle raised, breeding techniques, and meat processing methods.

Essential in the performance of this market are its dynamics, such as consumer preferences and socio-economic factors. Specifically, it is essential to consider emerging trends, such as the increase in demand for synthetic meat or the expansion of supply with organic products.

1.2 The global market: beef

The global beef market reached an approximate value of $***.* billion in **** and is estimated to grow at a CAGR of *.**% between **** and ****, reaching a value of nearly $***.* billion.

Global beef market World, ****-****, US$ billion Expertm Market Research

Global beef demand is strongly influenced by rapid economic development and changes in ...

1.3 The local beef market

The local beef market is a key sector in the agribusiness of many regions and is an important pillar both economically and culturally. This market is characterized by a wide range of products, which vary according to the breeds of cattle raised, farming techniques and meat processing methods. From the point ...

1.4 Analysis of Imports and Exports

Italy is highly dependent on the value of imports of the product, as seen in the value of the coverage rate, which is around ** percent. From **** to ****, Italy's beef dog trade increased in both imports (***); in the specific case of imports, there is a decline in ****, which is **.* percent from the ...

1.5 Impact of the conflict between Russia and Ukraine

The outbreak of the Russian-Ukrainian conflict in February **** led to, among other things, a general increase in the consumer price index. The beef production sector is not exempt from this increase. Through analysis of the consumer price index for beef, an increase of**.* percent between January **** and August **** can be ...

2 Analyse de la demande

2.1 Demand characteristics

The demand for beef in Italy tends to be very high; consumers are oriented toward the choice of this product both because of issues related to the culinary recipes of the place of origin and because of popular beliefs and habits. Specifically, below is the monthly household expenditure (***) on beef. As ...

2.2 Factors influencing demand

Meat consumption varies greatly by consumer age group, although it remains a widely favored product in Italy. The age group that consumes the largest amount of beef is those belonging to the **-** age group(***). In contrast, those who consume the least are those belonging to the **-** age group.

Beef ...

2.3 Geographical distribution of demand

To visualize the geographical distribution of demand, a map was created regarding beef consumption at least a few times a week, per *** people with the same characteristics. The highest consumption is in the Islands (***); the North has lower values, **.* for the Northwest and **.* for the Northeast. The higher meat consumption in ...

2.4 New demand trends: synthetic meat

The survey conducted in **** by the Ixè Institute provides insight into Italians' perceptions of synthetic meat, starting with their knowledge of the terminology used to identify the product. As can be seen from the graph below, there are still few Italians who know or have tried synthetic meat. In fact, the ...

3 Structure du marché

3.1 Market structure and dynamics

The graph below allows us to reflect on the stability of the market taken under analysis, sugesting a balance between supply and demand. This means that the sector is mature and existing companies are able to meet demand without the need for new entrants. From **** to **** , there was growth, albeit slight, ...

3.2 Value Chain

Primary production: Breeding: breeders select and raise livestock, taking care of the genetics, nutrition and health of the animals. Nutrition: livestock nutrition is crucial to meat quality. It usually includes forages, grains and supplements. Livestock health management: includes prevention and treatment of diseases as well as animal welfare management. Processing and ...

3.3 Distribution channels

Beef distribution in Italy is organized through several main channels:

Large-scale retail trade (***): this channel accounts for a significant portion of the market. About **% of Italians purchase beef products from hypermarkets and supermarkets. In addition, another *% of purchases are made at discount stores. TraditionalButcher Shops: traditional butcher shops still play an ...

3.4 Main actors

The following is an overview of some of the key players in the sector.

Actors in the sector - Italy (***)

Actors in the sector - Italy (***)

Actors in the sector - Foreign

Industry Actors - Online

4 Analyse de l'offre

4.1 Type of Offering

Type of cut

In terms of supply, it is possible to classify different types of beef according to the cut given to it; specifically, a division can be made into three categories, which define its quality based on its organoleptic characteristics, composition, thickness of muscle mass, and amount of fat.

First-category ...

4.2 Prices

Below is an overview of monthly average prices by product variety in the last available month (***).


4.3 New supply trends

Organic beef production represents a new supply trend that faces challenges and opportunities. This sector is characterized by the presence of predominantly small family farms and accounts for about * percent of the country's total cattle herd (***). The subsidiary market for organic beef in Italy has an estimated value of about *** million ...

5 Règlementation

5.1 Regulatory framework

The Italian regulatory framework of beef production, is regulated by a series of regulations designed to ensure its quality and safety. These regulations cover all aspects of production, from the rearing to the slaughtering of the animal to the labeling and sale of the product.

As established by EU Regulation ****/****, the ...

6 Positionnement des acteurs

6.1 Segmentation

Italian Companies

Foreign Companies

  • Creekstone Farms
  • Jack’s Creek
  • Greater Omaha Packing
  • Rangers Valley
  • Ozaki Beef
  • Scarlino Carni
  • A.I.A. - Agricola Italiana Alimentare
  • GESCO - Amadori
  • Bencarni
  • Lanza

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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Creekstone Farms
Jack’s Creek
Greater Omaha Packing
Rangers Valley
Ozaki Beef
Scarlino Carni
A.I.A. - Agricola Italiana Alimentare
GESCO - Amadori

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