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  • Number of pages : 30 pages
  • Format : Digital and PDF versions
  • Last update : 22/09/2023
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Summary and extracts

1 Market overview

1.1 Definition and presentation

The beef market is a sub-segment of the meat market . Elements concerning the production and consumption of veal, in addition to beef, will be included in this study

The French consume on average 23kg of beef per year compared to an average of 15kg in Europe ( FranceAgriMer ). This consumption is experiencing a gradual lowering for the last 20 years or so, just like other meats. In addition, more and more French people prefer chicken, which is cheaper and less polluting

In addition to the decrease in consumption, there is a decrease in changes in consumption patterns The trend among the younger generation to consume prepared meals and to eat outside the home transforms the way beef is sold but also the supply chains s, in favour of lower quality beef from other European countries ( INSEE ). There has also been a change in consumption habits due in particular to health scandals (mad cow disease, meat of origin and concealed nature), the awareness of the French people of the impact on health and the environment of excessive meat consumption (particularly red meat), the rise of movements advocating the non-consumption of meat..

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Latest news

Cooperl steps up the pace in charcuterie - 17/06/2022
  • Brocéliande, Madrange and Montagne Noir are its three main charcuterie brands.
  • Brocéliande range switches to nitrite-free preservation (50% of references)
  • The brand arrives at Intermarché
  • Since 2021, the Ô Petits Légumes range, awarded the LSA Innovation Trophy, has incorporated 30% vegetables into its ham recipes
  • Cooperl is France's number-one pork producer
  • Its charcuterie sales are down by 3 to 4%
  • Since 2008, France's number-one pork producer has focused on upgrading its breeding facilities and producing antibiotic-free meat.
Foie gras: Maïsadour and Euralis abandon plans to merge - 04/09/2023
  • Euralis and Maïsadour intended to merge their activities in the foie gras sector.
  • The French competition authority (Autorité de la Concurrence) has opened an in-depth review of the transaction in 2022.
  • The two cooperatives own four major brands: Delpeyrat and Comtesse Dubarry for Maïsadour, and Maison Montfort and Rougié for Euralis.
  • A third cooperative, Lur Berri with its Labeyrie brand, is considered to be a competitor of comparable size.
  • More than 20 million ducks were slaughtered last year due to various avian flu pandemics.
  • Foie gras production was forecast at 12,000 tonnes in 2021, compared with almost 20,000 tonnes in normal times.
  • Each company is owned by around 5,000 farmer-members, and each employs around 1,000 people in its respective subsidiary: Euralis Gastronomie and Delpeyrat for Maïsadour.
Guash: Perpignan gets a new meat center - 30/08/2023
  • La Catalane d'Abattage is a cooperative company with 40 shareholders and 25 employees.
  • Every day, the Perpignan slaughterhouse receives around a hundred pigs, between 200 and 300 lambs, around twenty cattle and thirty calves, from 250 breeders in the region.
  • Its capacity is 3,500 tons per year On the same 3-hectare site, SAS Guasch, specialized in meats, charcuterie, poultry and frozen foods, is investing 8.8 million euros in a new 4,500-square-meter plant.
  • The Guasch site, capable of processing 10,000 tonnes a year, will consolidate the activities of the three currently scattered sites.
  • SAS Guasch, which has sales of 37 million euros, processed 7,000 tonnes in 2013, including almost 3,000 tonnes from the abattoir.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Cooperl Arc Atlantique
Bigard groupe
Maïsadour
Terrena (Coopérative)
Guasch Viandes

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the beef market | France

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