The beef market - France

The beef market is a sub-segment of the meat market . Elements concerning the production and consumption of veal, in addition to beef, will be included in this study The French consume on average 23kg of beef per year compared to an average of 15kg in Europe ( FranceAgriMer ). This consumption is experiencing a gradual lowering for the last 20 years or so, just like other meats. In addition, more and more French people prefer chicken, which is cheaper and less polluting In addition to the decrease in consumption, there is a decrease in changes in consumption patterns The trend among the younger generation to consume prepared meals and to eat outside the home transforms the way beef is sold but also the supply chains s, in favour of lower quality beef from other European countries ( INSEE ). There has also been a change in consumption habits due in particular to health scandals (mad cow disease, meat of origin and concealed nature), the awareness of the French people of the impact on health and the environment of excessive meat consumption (particularly red meat), the rise of movements advocating the non-consumption of meat..