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MARKET OVERVIEW

1.1 Definition and scope of study

The frozen french fries market includes all the producers of frozen French fries in France whether they are sold in supermarkets, specialty stores or to restaurateurs.

While the overall frozen savoury market is experiencing a slowdown, the frozen potato segment as a whole continues on an upward trajectory with more than 200,000 tonnes sold and an increase in sales of over 7% in 2019.

The consumption of frozen French fries continues to grow, especially for restaurants that buy from 60% from private labels . [ Les Echos ]

Among the most dynamic segments, frozen oven fries are driving the market, while sales of organic frozen french fries more than doubled in 2019.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Method

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Analysts 1 sector analyzed
in 40 pages
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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Market Research Analyst @Businesscoot

Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

Alexia Vacheron

Emil Ohlsson

Emil Ohlsson

Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti