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Agriculture

Food

Foodstuffs

The potato market - France

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in French

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Study Overview

There are several thousand varieties of potatoes in the world, only a small proportion of which are grown for consumption. The industry can be divided into three sub-segments, which are discussed in the study:

Retail Processing The starch industry

As a result, potatoes are consumed in many forms, fresh or processed, directly or in prepared dishes. In spite of its place as the favorite vegetable of the French, the consumption has strongly decreased over the decades following the evolution of the diet (more meat and prepared meals). The sector has continued to grow thanks to important international exports (nearly half of the national production). The sector must therefore continue to innovate (in particular by adopting more environmentally friendly farming methods), also under regulatory pressure. The European Union, for example, has banned the use of CPIC. A few large companies dominate the processing and starching sector, which is linked to significant investment needs, which is not the case for potato production, which is highly fragmented among numerous farms located mainly in northern France.

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

Broad source base

• National, international, and private databases
• Professional press and polling institutes
• Industry reports, company financial statements...

Exclusive data

• Indexpresse sectoral database
• Preferred Brands database
• Expert interviews and proprietary indicators

Human expertise

• Experienced research analysts
• Know-how developed through 1500+ studies
• In-depth and rigorous analysis

Visual and actionable reports

• Graphic studies with synthetic structure
• Downloadable data
• Link to original sources

Contents

Sommaire

1. Market overview
- 1.1 Definition and presentation
- 1.2 A dynamic global market, driven by China and India. Europe in the fight
- 1.3 The French market
- 1.4 A loss of momentum for French foreign trade, a sign of foreign competition and price effects
- 1.5 Update on the consequences of the war in Ukraine
2. Analysis of the demand
- 2.1 Profile of French potato buyers
- 2.2 French consumption habits
- 2.3 Focus on processed potato consumption
- 2.4 Image of the potato among the French
- 2.5 Demand trends
3. Market structure
- 3.1 Organization of the sector
- 3.2 Production and processing
- 3.2 Analysis of the distribution and different outlets for potato production
- 3.3 McCain, a worldwide and French potato empire
4. Analysis of the offer
- 4.1 Price developments in an inflationary context
- 4.2 Typology of the potato supply
5. Regulation
- 5.1 Quality and trade specific rules
- 5.2 The evolution of health regulations