Summary

The global rice market, pivotal to the diet of over half the global population, is projected to expand to USD 313 billion by 2025, growing at a compound annual growth rate (CAGR) of 2.9% from 2020. This growth is anticipated to be fueled by several key factors including a consumer shift toward carbohydrate-rich diets, the launch of new rice brands, increasing trends in rice exports.

Trends and Traction in the Global Rice Market

Rice represents a crucial dietary staple for over half of the global population, with its indispensability to the daily diet particularly pronounced in developing countries. The rice market is diverse, featuring a variety of types including long grain, medium grain, short grain or round rice, and within these categories lies a range of products from paddy rice to brown, white, aromatic (such as jasmine, basmati, or Thai rice), and parboiled rice. This assortment caters to a broad spectrum of consumer preferences and culinary applications.

Moreover, government initiatives are playing a pivotal role in bolstering the industry by focusing on the development and commercialization of domestic rice production, which aims not only to satisfy internal demand but also to increase the presence of homegrown brands in the international market. These concerted efforts by governmental bodies indicate a committed approach towards enhancing the competitive positioning of their rice industries on the global stage.

In essence, the global rice market is demonstrating strong dynamics backed by changing consumer diets, strategic brand launches, and supportive government policies, fueling its growth in the forecasted period. The figures provided suggest a robust potential for market expansion and increased economic activity centered around this vital agricultural commodity.

Key Market Players in the Global Rice Sector

The global rice market is populated by a diverse array of actors, each playing a critical role in meeting the growing demand for this staple grain. The industry includes large multinational corporations, state-owned entities, and a myriad of smaller, private firms that contribute to the production, processing, distribution, and marketing of rice. Understanding the roles and strategies of these key market players is vital for comprehending the market dynamics.

Paddy Rice Producers

Paddy rice producers are primarily located in countries with favourable climatic conditions for rice cultivation. Countries like China, India, Indonesia, Bangladesh, Vietnam, and Thailand are home to some of the largest paddy rice production companies in the world. In addition to domestic giants, multinational agribusinesses are also involved, leveraging large-scale farming operations and advanced agricultural technologies to increase yield and efficiency.

Milling and Processing Giants

Once harvested, paddy rice undergoes milling and processing to transform into brown or white rice. Milling companies are integral in this phase, with major players operating state-of-the-art processing facilities. They invest in machinery that enhances the quality of rice by removing husks, bran layers, and germs, resulting in the varying types of rice sought by consumers.

Aromatic Rice Specialists

Companies specializing in aromatic rice varieties, such as jasmine, basmati, and Thai rice, maintain a unique position in the market. These players often have geographical advantages, as certain aromatic rice types are closely tied to specific regions – basmati to the Indian subcontinent and jasmine to Thailand, for example. These producers capitalize on their geographic indications and reputation to market their products globally.

Parboiled Rice Pioneers

Parboiled rice requires a specialized production process where the rice is partially boiled at the paddy stage before milling. This process alters the starch composition and helps in retaining more nutrients. Companies that have mastered this technique offer a distinct product that caters to health-conscious consumers and those seeking rice with a particular texture and cooking quality.

Export Leaders

As the demand for rice crosses borders, export leaders form a vital link connecting rice-producing countries to the global market. These companies often work closely with domestic producers and governments to ensure a steady supply of rice for international trade. They are well-versed in navigating the complexities of international regulatory standards and trade policies to ensure smooth transactions.

Innovative Brand Creators

The rice market has seen a surge in branded products, tailored to meet specific consumer preferences and dietary requirements.

The rice market - France

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Number of pages : 30 pages
Format : Digital and PDF versions
Last update : 10/01/2022

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Summary and extracts

1 Market overview

1.1 Definition and presentation

Rice is the most important food crop in developing countries, and the staple food for more than half the world's population.

There are several types of rice: long grain rice, medium grain rice and short grain rice, also known as round rice. Among them, here are the different varieties marketed:

Paddy rice
Brown rice
White rice
Aromatic rice (e.g. jasmine rice, basmati rice or Thai rice)
Parboiled rice

The global rice market size is expected to reach USD 313 billion by 2025, with a CAGR (compound annual growth rate) of +2.9% over the forecast period 2020-2025.

Shift in consumer diet towards carbohydrate-based diet, numerous new rice brand launches, increasing rice export trends, and rising government policy initiatives for development and commercialization of major domestic rice production industries are expected to drive the industry growth in the coming years.

2 Analysis of the demand

3 Market structure

4 Analysis of the offer

5 Regulation

6 Positioning of the actors

6.1 Segmentation

Source: ****

Lustucru Frais (Pastacorp Group)
Riso Gallo
Vivien Paille (Avril Groupe)
Ben's Original (Mars groupe)
Reflets de France (Groupe Carrefour)
Ekibio Priméal
Taureau Ailé (Lustucru Riz)
Markal
Tilda (Lustucru)
Rice Select
Autour du riz
Saint Eloi (ITM Intermarché)
Golden Sun (Lidl)
Le Forban- Soboriz

List of charts

Evolution du CA du riz
Répartition du CA des féculents
Production et consommation de riz de l'Union européenne
Répartition de la production de riz paddy dans l'Union européenne
Production mondiale de riz
Part des différents féculents, par tranche d'âge de la personne responsable des achats du foyer
Quantités de riz achetées par statut financier
Répartition des prises alimentaires de riz
Prix du maïs, du blé et du riz
Evolution des ventes de produits biologiques tous circuits confondus (hors restauration)
Part des espèces Indica et Japonica dans la production française de riz
Répartition du CA des ventes de riz selon les types
Rice prices
Indice des prix à la consommation
Production mondiale et prix moyen du riz en France
Augmentation des températures et rendements mondiaux
Parts de marché du riz
Parts des fournisseurs du marché français
Balance commerciale du riz
Principaux pays importateurs de la production française
Nombre de producteurs de céréales engagés dans l'agriculture biologique
Evolution des surfaces et de la production de riz

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Latest news

Lustucru becomes an official partner of the French Rugby Federation - 15/07/2022

Partnership with the FFR for 3 years The brand becomes the FFR's official supplier

Transfer from Markal to Lionel Wolberg. - 26/08/2021

Founded over 80 years ago by the Markarian family
Leading French manufacturer and distributor of organic dry grocery products
Over 1000 organic dry grocery products
Takeover by Lionel Wolberg, accompanied by three expert investors: FrenchFood Capital, BPI France and Tikehau
Markarian family retains stake in French company
Lionel Wolberg has already ensured the transformation of historic family-run organic companies
Recent years: sustainable and responsible supply chains, 100% organic fresh and dried fruit and vegetables, organic ultra-fresh, dried and frozen food products on the French market

Key figures :

68 million euros in sales
15% of sales generated internationally

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Lustucru Frais (Pastacorp Group)

Riso Gallo

Vivien Paille (Avril Groupe)

Ben's Original (Mars groupe)

Reflets de France (Groupe Carrefour)

Ekibio Priméal

Taureau Ailé (Lustucru Riz)

Markal

Tilda (Lustucru)

Rice Select

Autour du riz

Saint Eloi (ITM Intermarché)

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