MARKET OVERVIEW
1.1 Definition and scope of study
The flour is a powder obtained by grinding and molding different cereals or other solid agricultural food products, which are often seeds. When it is derived from gluten-containing cereals such as wheat, flour, is the most common type of gluten one of the main components of the diet of many people in the world . It is the basis of bread, dough and many dishes. The term flour encompasses several types of products, referenced by several product codes
- 1101: Wheat and meslin flours
- 1102: Flours of other cereals (maize (corn), barley, etc.)
- 1106: Flours, meal and powder
- 2302: Flours, powders and agglomerates
In France, flour is available in several types (T45, T65 etc) and the higher the number following the T, the more the flour is said to be wholemeal (rich in bran).
The market players are divided between suppliers of raw materials, mill manufacturers, equipment suppliers, distributors and end users.
France is the 2nd largest flour-producing country in Europe . This market knows stable growth of 1.5% in 2018 . And has recently been experiencing a return to normal after the upheaval caused by Covid-19. More generally, French players export to more than 90 destinations in the world, but the majority of production is destined for the European Union (96%). Imports, for their part, come almost exclusively from the EU, particularly from Germany (70.6%).
In the mass retail sector, the trend is to favour players who develop true brand strategies . In this vein, the Grands Moulins de Strasbourgs group is developing its premium brand Gruau d'Or, which is characterised by the use of resealable heat-sealed bags and by the offer of top-of-the-range gluten-free organic flours.
While the VIDOC-19 crisis led to a slowdown in the sector's sales, the flour sector held up well thanks to continuity in the activities of artisanal bakeries and industrial bakery-pastry (BVP) during the containment period
DEMAND ANALYSIS
MARKET STRUCTURE
ANALYSIS OF THE OFFER
REGULATION
POSITIONING OF THE PLAYERS
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Reviews (5)
The chocolate and chocolate factory market - France
Publicado en 23/06/2022 by Helie Krotoff
OK
The market for sports nutrition supplements - France
Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL
We got the numbers we needed. Excellent study
Businesscoot Response:
Thank you for your feedback. We are glad that the study lived up to your expectations. We hope you will give us a 5/5 next time ;)
The Farm Animal Feed Market - France
Publicado en 09/01/2022 by Hugo Schott - Businesscoot
Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector
Businesscoot Response:
Hello Hugo, Thank you for your feedback. We are glad that the study was up to your expectations. We hope you will give us a 5/5 next time ;)
The market for sports nutrition supplements - France
Publicado en 06/01/2022 by Amaury Wernert
The work of collection, data processing and the method to estimate the market still poorly known are very relevant. Interview with the market specialist on the impact of the Covid crisis very interesting
Businesscoot Response:
Hello Amaury, Thank you for your feedback. We are happy to read that the content and structure of the study have fully met your expectations. :)
The ready meal market - France
Publicado en 26/11/2020 by Lucie Piette - Cooperl
Good synthesis of the market with interesting figures
Businesscoot Response:
Hello Lucie, Thank you for your feedback. We are happy to read that you were completely satisfied with the content of the study. :)