The industrial BVP market - France
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Study Overview
The BVP (Boulangerie, Viennoiserie et Pâtisserie) market in France covers all activities relating to the production and sale of industrial bakery, Viennese pastry and patisserie products. Among the top players on the French market, we find, in descending order of sales: bridor (Le Duff group), Délifrance (NutriXo, Vivescia), Harry's (Barilla group), Vandemoortele, Brioche Pasquier, Neuhauser (Soufflet group), La Boulangère (Norac), Jacquet Brossard (Limagrain), Mademoiselle Desserts and la Fournée Dorée. The most important trend in 2024 is the growing consumer demand for healthy food at affordable prices. In industrial bakery products, we are seeing a move upmarket in the bread offering , with the addition of seeds and cereals known for their health benefits, as well as the return of ancient cereals rich in vitamins and minerals. One of the main challenges facing the industry in this period is the rise in prices: raw materials (butter and flour), energy, transport, packaging... We can also mention the growing importance of the environmental impact of companies, as well as the digital transition.
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
Exclusive data
- • Indexpresse sectoral database
- • Preferred Brands database
- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
- • Downloadable data
- • Link to original sources
Sommaire
1. Market overview
- 1.1 Definition and presentation
- 1.2 The French market in good shape
- 1.4 Balance of trade
2. Demand analysis
- 2.1 Typology of demand
- 2.2 BVP demand in supermarkets
- 2.3 Demand from out-of-home catering
- 2.4 Terminal demand
- 2.5 Focus on demand for Viennese pastries and industrial pastries
- 2.6 The French and the consumption of bakery products
3. Market structure
- 3.1 A competitive ecosystem
- 3.2 Number of establishments and employees
- 3.3 Major players in the French sector
4. Offer analysis
- 4.1 Increase in raw material prices
- 4.2 Offer typology
- 4.3 New supply trends: diversification and healthy products
5. Regulations
- 5.1 Towards 7/7 opening of bakeries and bread depots?
- 5.2 The "bakery" appellation
The industrial BVP market - France
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