The gluten-free food market - France
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Study Overview
Gluten is a substance derived from the processing of certain cereals (wheat, rye, barley, oats). Present in almost 70% of food products, it can be harmful to people diagnosed with intolerance or allergy. In France, celiac disease affects some 500,000 people, of whom only 10-20% have been diagnosed. to date, there is no cure for celiac disease. The only solution is to adopt a gluten-free diet. What's more, some non-celiacs have found that eliminating gluten from their diet avoids a large number of functional disorders. They suffer from hypersensitivity. There are naturally gluten-free foods (meat, fish, fruit and vegetables, etc.), as well as gluten-free products to replace foods not suitable for coeliacs: breads, flours, cookies, pasta, ready meals, etc. These products use alternative cereals such as quinoa, buckwheat, bulgur, soy, etc. In France, the offer is controlled by the Association française des intolérants au gluten (AFDIAG), created in 1989 to ensure the labeling of gluten-free products. The most frequently sold gluten-free products include:
Beer ; Aperitif cookies ; Pasta ; Bread; Sweet groceries ; Savoury products; Prepared dishes.
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The global gluten-free food market is booming , as is the French market, where the momentum is even greater. Driven by a diversification of the gluten-free product offer, the market also benefits from consumer sympathy, as gluten-free products are often associated with a healthier diet. Consumers of gluten-free products tend to be young, urban and family-oriented. They tend to eat a balanced diet to limit digestive problems, and pay close attention to product composition. What's more, for them, buying organic is often a matter of course. When it comes to gluten-free products, there is a strong appetite among consumers for cookies and cakes, pasta, bread products and aperitifs. The "gluten-free" craze has convinced the biggest food groups to position themselves in this segment, alongside smaller players: pioneers in the segment or specialized in "organic" foods.
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
Exclusive data
- • Indexpresse sectoral database
- • Preferred Brands database
- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
- • Downloadable data
- • Link to original sources
Sommaire
1. Market overview
- 1.1 Market definition
- 1.2 A fast-growing global market
- 1.3 The French market
2. Demand analysis
- 2.1 Booming demand for gluten-free products
- 2.2 Persona of a gluten-free consumer
- 2.3 Gluten-free consumption habits
- 2.4 The diagnosis of celiac disease: a springboard for the gluten-free market
3. Market structure
- 3.1 Distribution channels and players
- 3.2 Geographical distribution of regions most inclined to gluten-free products
- 3.3 Competitors and derivatives
4. Offer analysis
- 4.1 Product types
- 4.2 Pricing gluten-free products
- 4.3 Supply trends
5. Regulations
- 5.1 Gluten-free regulations
- 5.2 The need for controls to guarantee product quality

The gluten-free food market - France
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