Content of the study:MARKET SUMMARY
1.1 Definition and presentation
Gluten is a substance derived from the processing of certain cereals (wheat, rye, barley, oats), present in almost 70% of food products. It can be harmful for people diagnosed with intolerance or allergy. Some of the best-selling gluten-free products are: Beer; Biscuits for aperitifs; Pasta; Bread; Confectionery; Salty; Ready meals.
The global market for gluten-free foods is expanding rapidly, as is the Italian market, which has recently experienced double-digit growth. Driven by a diversification of gluten-free products from the supply side, the market also benefits from consumer sympathy, as gluten-free products are often associated with a healthier diet. The progressive interest in health and food balance is partly responsible for the boom in consumption even by those who are not celiac.
The "gluten-free" craze has convinced the major food groups to position themselves in this segment, alongside the small players: pioneers in the segment or specialists in "organic" food. In addition, catering also leads sales, with more than half of all restaurants in Italy offering gluten-free solutions.
1.2 Analysis of the global market
In ****, the global gluten-free food market was worth approximately $*.* billion. This market is estimated to grow by about *.*% per year over the period ****-**** to reach $*.* billion worldwide by ****.
In ****, the global gluten-free food market amounted to around ***,*** tonnes and is expected to reach around ***,*** tonnes by ****. This highlights the growth ...
1.3 The italian market
Gluten-free products are often bought and enjoyed by people with gluten-related dietary problems, with coeliacs being the most common. . According to AIC data, around * per cent of the Italian population is coeliac. The market created by this disease in Italy alone is worth a total of *** million euros in ****, two thirds ...
1.4 Different way of labelling the gluten-free in Italy
"Spiga Barrata"
The "Spiga Barrata" (***), and they meet the Technical Regulations of the Trademark concession's demanding production, management, and control criteria. [***]
Gluten-free claim
The claim 'gluten-free' expresses the promise that the operator is aware of current legislation and complies with it, while also taking into account the demands of coeliacs. The ...
1.5 Covid Impact on the market
With the arrival of covid, the eating habits of Italians have changed, or rather, focused on home consumption. In general, in the year of the pandemic, a growing trend was observed in the shopping carts of Italians for "free from" food products and those reserved for those who suffer from food ...
DEMAND ANALYSIS
2.1 Consumer's profile
Consumers of gluten-free products fall into two different groups:
Those who are obliged to eat such products in order not to affect their health, and they are: People with celiac disease who suffer from a permanent intolerance to gluten; People with a wheat or gluten allergy; Those who prefer such products ...
2.2 Demand's drivers
The gluten-free market, which in the past has been considered a niche market, seems to be on the rise and could become a mass market. This trend is supported by several drivers, the most influential of which are:
Increasing the range of products on the market
The number and type of ...
2.3 Geographical distribution of demand
Now we are going to see how the expense that the government allocates for gluten-free products to diagnosed coeliacs was distributed in Italy per region in ****, in percentage of the total expense that was € ***.***.***,**. (***).
As the map shows, this expense in concentrated in the northern regions of the country, where the ...
MARKET STRUCTURE
3.1 Structure and Dynamics of the market
Celiac disease affects about *% of the Italian population, according to the Italian Celiac Association. And four out of every six celiac are unaware of their condition. This is a concerning figure, because untreated celiac disease, or worse, undiagnosed celiac disease, can lead to significant consequences. The gluten-free diet is the most ...
3.2 External Competition and Substitutes
The Italian population is becoming increasingly aware of the need to eat heathy and while some people are turning to gluten free to control their diet, it is not the only alternative. There is a trend in constant growth of consumption of "free from" and "rich in" products. The products on ...
3.3 Production Expand with consumer trends
Gluten-free manufacturers have been constantly expanding their range of new products in recent years. For example, they have moved into the beverage sector, with the gluten-free beer marketed.
While this sub-segment of the gluten-free market has existed since **** with the creation by Jade Brewery of the range Jade Gluten Free, this ...
3.4 Distribution Channel
There are five main sales channels for gluten-free products:
The large and medium-sized stores like Coop, Carrefour, Auchan and Conad, which distribute gluten-free product. They have the lowest price for these type of products. Pharmacies, they have higher prices, but guarantee a comparison with qualified personnel and is present in a ...
ANALYSIS OF THE OFFER
4.1 Type of products
While the gluten-free family of products covers a variety of applications ranging from cosmetics to beer, foodstuffs remain the most important products in the gluten-free sector. Thus, within the food industry, the most common products include the following categories:
Flour (***) Bread, pastries and cakes Dry pasta Pizza dough, puff pastry, shortcrust ...
4.2 A significant price premium for gluten free products
The prices of gluten-free products are generally higher than the prices of so-called "classic" products. In fact, a basic basket of gluten-free products shows that prices per kilogram are up to * times higher for some products, particularly bread.
Starting with the bread we can see that the price of the bread ...
4.3 Manufactures Justify higher gluten free prices
Dr Schär, the European leader in gluten-free products with a strong presence in the Spanish market, justifies the high prices of gluten-free products by the proportionally higher production costs. On the one hand, according to the manufacturer, the current European regulation (***), resulting in very strict control, delivery, production and packaging ...
4.4 An offer that diversifies through innovation
Large and small companies continue to innovate their offerings for coeliacs with new products. One of these is Barilla, which has just released the Mulino Bianco gluten-free Frollini al Miele Millefiori (***), available in a pack of * single portions.
Scotti has decided to take advantage of the properties of quinoa, the new ...
RULES AND REGULATIONS
5.1 Regulation of the " gluten free" label
Among the existing regulations we can mention the Implementing Regulation (***) No. ***/**** of the European Commission of July **, **** on the requirements for the provision of information to consumers on the absence or reduced presence of gluten in food. This regulation came into force on July **, **** repealing the **** regulation. In order to ensure ...
5.2 Regulation in Italy
In Italy, the ministerial decree of **** was recognized to coeliacs (***), the right to free supply of foods that have the diction "gluten-free, specifically formulated for coeliacs" or "gluten-free, specifically formulated for people intolerant to gluten".
With a recent decree of the Ministry of Health have been re-evaluated the maximum spending limits ...
POSITIONING OF THE ACTORS
6.1 Segmentation
- Dr Schär
- Nove Alpi
- SOCIETA' COOPERATIVA NUOVA TERRA - COOPERATIVA AGRICOLA ACQUISTI COLLETTIVI A RESPONSABILITA' LIMITATA
- Giuliani
- Barilla
- Rummo
- Buitoni (Nestlé Groupe)
- Birra Peroni
- Findus France
- Conad
- Coop
- Carrefour Italia
- Lidl France
- L'Isola Celiaca
To keep reading, buy the full research
What is in this market study?
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What are the latest trends in this market?
- What is the positioning of companies in the value chain?
- How do companies in the market differ from each other?
- Access company mapping and profiles.
- Data from several dozen databases
This market study is available online and in pdf format (30 p.)- Consult an example PDF or online
Availability now
Our other products
Tailor-made report pack (IT) - Italy
1190 €
This 1-year package includes :
- 10 credits per year to carry out your customized reports
- Annual access to 5 reports per month, which you can choose from among our 1,300 studies
A complete range of sector-specific reports, combining standard reports at the best price with studies tailored to your needs.
5 reports pack (-15%) IT - Italy
378 €
- 5 reports at €75.6 excluding VAT per study to choose from our Italian catalogue for 12 months
- Save 15% on additional studies purchased
- Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)
See the terms and conditions of the pack and the refund of unused credit.
Method
|
Data
|
|
Analysts
|
1 sector analyzed in 40 pages |
Method
|
|
Control
|
|
|
Analysts
|
Data
|
|
Control
|
Method
|
Reviews (5)
The chocolate and chocolate factory market - France
Publicado en 23/06/2022 by Helie Krotoff
OK
The market for sports nutrition supplements - France
Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL
We got the numbers we needed. Excellent study
Businesscoot Response:
Thank you for your feedback. We are glad that the study lived up to your expectations. We hope you will give us a 5/5 next time ;)
The Farm Animal Feed Market - France
Publicado en 09/01/2022 by Hugo Schott - Businesscoot
Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector
Businesscoot Response:
Hello Hugo, Thank you for your feedback. We are glad that the study was up to your expectations. We hope you will give us a 5/5 next time ;)
The market for sports nutrition supplements - France
Publicado en 06/01/2022 by Amaury Wernert
The work of collection, data processing and the method to estimate the market still poorly known are very relevant. Interview with the market specialist on the impact of the Covid crisis very interesting
Businesscoot Response:
Hello Amaury, Thank you for your feedback. We are happy to read that the content and structure of the study have fully met your expectations. :)
The ready meal market - France
Publicado en 26/11/2020 by Lucie Piette - Cooperl
Good synthesis of the market with interesting figures
Businesscoot Response:
Hello Lucie, Thank you for your feedback. We are happy to read that you were completely satisfied with the content of the study. :)
Customer cases and references
