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1 Market summary
1.1 Definition and presentation
In today's wellness and health food environment, the market for gluten-free products stands out as a rapidly expanding segment, witnessing a growing awareness and need among consumers. Celiac disease, along with other gluten sensitivities, has catalyzed a global focus on safe and affordable food alternatives, setting the stage for a significant transformation in the food consumption landscape.
The global gluten-free market projection shows an impressive upward trajectory, with estimates projecting a jump from $9.85 billion in 2022 to $15.76 billion by 2028. This expansion, quantified at a compound annual growth rate(CAGR) of8.15 percent, reflects not only a shift in consumer preferences but also an improvement in the supply of innovative, high-quality products.Europe emerges as an epicenter of this growth, with forecasts showing an increase in the value of the gluten-free market from $3.62 billion in 2024 to $6.52 billion by 2030, showing a CAGR of 10.33 percent. This shows a particularly marked acceleration in the European context, underscoring the importance of market strategies adapted to the peculiarities and needs of European consumers.
In Italy, the phenomenon takes on even more defined contours, with the Italian Celiac Association (AIC) reporting a market for gluten-free products valued at around 400 million euros.
1.2 Global market analysis
The global market for gluten-free products is experiencing significant growth, driven by increased awareness of celiac disease and other gluten sensitivities, , with projections indicating a market size of $**.** billion by ****, registering a significant compound annual growth rate(***) of*.** percent from $*.** billion in ****. This trend reflects a growing demand for healthy and ...
1.3 The Italian market
Considering the enterprises under Ateco Code **.**, related to "Production of homogenized preparations and dietetic foods, " between **** and ****, the total turnover of the industry appears to be growing. During the period analyzed, the total turnover of companies increased from *.** billion euros to *.** billion euros, marking a growth of **.* percent. The trend is ...
1.4 The consequences of the Russian-Ukrainian conflict
The outbreak of the Russian-Ukrainian conflict in February **** led to a general increase in the consumer price index. The agribusiness sector appears to be one of the most affected by the consequences of the conflict. Considering the consumer price index for food products, and assuming a similar trend for health foods, ...
2 Demand analysis
2.1 Consumer profile
There are more than *** thousand celiacs in Italy, and the trend is expected to be upward. New diagnoses in the last three years averaged * thousand per year, with a clear prevalence of the female sex(***). In ****, there were ***,** people in Italy diagnosed with celiac disease. Considering that the estimated prevalence of ...
2.2 Demand drivers
The gluten-free market, which in the past has been considered a niche market, appears to be growing and may become a mass market. This trend is supported by several drivers, the most influential of which are:
Increase in the range of products on the market
The number and type of products ...
2.3 New demand trends
Food personalization technology, which leverages algorithms and artificial intelligence, represents a significant advancement in the production of diet foods for athletes. This technology relies on detailed analysis of consumers' eating habits, lifestyle and health status to create a personalized diet plan. Key benefits include:
Data-driven personalization: using specific data collected from ...
3 Market structure
3.1 Market structure and dynamics
in order to analyze the structure of the gluten-free food market, enterprises under Ateco Code **.** "Production of homogenized preparations and dietetic foods" are considered.
Between **** and ****, the total number of enterprises devoted to the production of homogenized preparations and dietetic foods appears to be growing. During the period, the number of ...
3.2 Value Chain
The value chain in the gluten-free market has seen significant growth in recent years, in part due to an increase in the diagnosis of celiac disease and increased awareness of gluten sensitivities, but also due to a general trend toward food choices perceived as healthier or better suited to certain ...
3.3 Distribution channels
Distribution channels for selling gluten-free foods have become increasingly varied and accessible, reflecting the growing demand for products specifically for gluten-free diets. These channels have evolved to meet the needs of a wide range of consumers, from those with celiac disease to those who choose a gluten-free diet for health or ...
3.4 Main actors
4 Supply analysis
4.1 Type of products
While the family of gluten-free products covers a variety of applications ranging from cosmetics to beer, foods remain the most important products in the gluten-free industry. Thus, within the food industry, the most common products include the following categories:
Flour (***) Bread, pastries and cakes Dry pasta Pizza dough, puff pastry, shortcrust ...
4.2 A significant price premium for gluten-free products
In Italy, gluten-free products have a significantly higher cost than traditional foods, with an increase of up to ***%. This situation has a greater impact on those who follow a gluten-free diet out of medical necessity, such as those with celiac disease, who represent about * percent of the Italian population. However, despite ...
4.3 Gluten-free beers
Gluten-free beer production in Italy meets the needs of those with celiac disease by offering tasty alternatives to traditional beer. There are two main production methods: one uses naturally gluten-free raw materials, such as rice, corn, quinoa, amaranth, and sorghum; the other involves the use of barley malt with a subsequent ...
5 Rules and regulations
5.1 Rules and regulations
The Regulation (***) ***/**** establishes clear requirements for the provision of information to consumers about gluten-free or low-gluten foods. This regulation was adopted to ensure that consumers, particularly those with celiac disease or gluten sensitivity, have the information they need to make safe and informed food choices. The regulation specifies the conditions under ...
5.2 Celiac disease bonus
In Italy, the celiac disease bonus represents significant support for people with the condition, enabling them to cover part of the costs associated with the purchase of gluten-free products. The bonus can be up to *,*** euros per year, varying according to the age and sex of the beneficiary, reflecting different caloric ...
6 Positioning of actors
6.1 Segmentation
- Barilla Group
- Dr. Schär
- Nutrifree
- Galbusera
- Riso Scotti
List of charts presented in this market study
- Value of the European gluten-free food market
- Global market for gluten-free products
- Total enterprise turnover under Ateco Code 10.86 "Production of homogenized preparations and diet foods"
- Production of diet foods, breakdown by product type
- Specialized nutrition foods, breakdown by product type
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the gluten-free food market | Italy
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