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Summary and extracts
1 Market Overview
1.1 Definition and scope of the study
A bakery-pastry store is a local store that offers a wide range of products such as breads, pastries, cakes and desserts, sometimes also sandwiches and cold or hot drinks.
The global bakery and confectionery market has been growing for several years. In 2022, global sales of bakery and confectionery products were estimated at $500 billion. The global bakery and confectionery market is expected to grow at a CAGR of 4 percent, reaching an estimated market size of $684.2 billion in 2030 .
Bakeries and pastry shops occupy a central place in the Italian gastronomic tradition, and Italians are still very attached to this type of business. There are currently 31,000 outlets in Italy. However, "pure" pastry stores account for only 13 percent, or about 4,100 outlets. This means that most of the businesses are establishments that integrate pastry with bar, ice cream shop or bakery. In Italy, fresh artisan bread remains very popular, covering about 84.9 percent of the market. Average production is slightly below 1 million units. In bakeries, 70 percent of artisans' work involves bread, while pizza and focaccia are growing, accounting for 23.5 percent, and cakes, accounting for 6.2 percent of the total.
Despite this traditional aspect, bakeries and pastry shops are trying to reinvent themselves by expanding their offerings to meet new consumer expectations, such as a healthy diet and lifestyle. In particular, bakeries and pastry shops are facing strong competition from large retailers and other distribution channels that take advantage of economies of scale.
1.2 A Growing Global Market
In ****, global sales of bakery and confectionery products were estimated at $*** billion. The global bakery and confectionery market is expected to grow at a CAGR of *%, reaching an estimated market size of $***.* billion in **** .[***]
Global bakery market size World, ****-****, US$ billion
Europe holds the leadership in the sector, thanks to ...
1.3 Evolution of the Italian market
The bread and pastry market is facing a time of evolution in response to emerging trends and consumer preferences. The market for artisanal fresh bread production remains very popular in Italy, covering about **.* percent of the market. Average production stands slightly below * million units.[***]
For **** and ****, forecasts indicate growth in the ...
1.4 Imports and exports
To analyze Italy's trade balance for the bakery and confectionery market we will use HS Code ****: Bread, pastry, cakes, cookies, other bakery products, including those containing cocoa.
Imports, exports and coverage rate for HS Code **** Italy, ****-****, in billion dollars and % Source: ****
As shown in the chart above, Italy is a ...
1.5 Impact of the derivative
Spending on cereal derivatives in **** grew at a low rate compared to other supply chains, only *.* percent, after a tentative *.* percent in ****. Weighing most heavily on the trend were bread sales, with spending down*.* percent in value and *.* percent in volume compared to **** , and the inevitable loss of the special occasion ...
2 Demand analysis
2.1 Demand characteristics and factors influencing demand
Bread and baked goods are booming in Italy as more and more people turn to their local bakery or supermarket instead of baking at home. Italy's milling industry processes *,***,*** tons of soft wheat annually, which enables the production of about *,***,*** tons of flour, ** percent of which is used for the production ...
2.2 Geographical distribution of demand
As can be seen from the graph below, there is not a big difference between the different macro regions in terms of average monthly household spending on bread and cereals. However, it is worth noting that the Northwest presents the highest expenditure on these products.
Regarding consumption habits, even at the ...
2.3 Curiosity and the search for a healthy diet drive consumption
The main drivers of consumption in this market are as follows[***]:
Healthy Diet: Growing orientation toward products made with unrefined raw materials and no chemical additives. Curiosity: Consumers are attracted to novelty, are curious and want to experience new, well-presented and narrated offerings. Reduced weights: Demand is oriented toward small-sized bread ...
3 Market structure
3.1 Market structure and dynamics
Italy has always been a key player in the sector, being endowed with a significant number of enterprises producing bakery and pastry products, even considering the value of exports, it can be seen that this market is essential for the Italian economy. However, it shows a decline in the number of ...
3.2 Geographical distribution specialty stores
Another important sector of the market is the retail sector consisting of stores specializing in breaks, cakes, sweets and confectionery. As can be seen from the map below, the geographic distribution of these stores is fairly aligned with the distribution of the Italian population. From this it can be seen that ...
3.3 Market value chain
The value chain and operation of the bakery and pastry market in Italy is presented below.
3.4 Innovation in Italian industry: Baker_Eat
Rino Mini, an Italian entrepreneur known as "the king of water" for his role in the historic Galvanina brand, has decided to embark on a new business in Emilia Romagna in Covid's time. His idea is to open a chain of outlets that will be born under the new brand name ...
4 Supply analysis
4.1 Overview of the offer
A varied and constantly updated supply stimulates additional purchases, offsetting the decline in traditionally understood bread and helping to shift sales to more profitable products. Diversification is increasingly practiced and is effective throughout the country, including small towns.
The gap between North and South has narrowed in recent years: bakers in ...
4.2 Wheat: The main driver of supply
Soft wheat is the basic raw material for the domestic milling industry, which processes it into flour for bread and other baked goods. The Italian industry's supply depends on domestic production and international supply.
In **** , soft wheat sowings are expected to be about ***,*** hectares in total, an increase of *.* percent, or ...
4.3 Prices
The Ukrainian conflict is fueling the economic crisis, especially in terms of rising costs of basic necessities (***), while the average price is about €*.**/kg. The situation does not improve in Forlì, where the maximum price is, again, around €*/kg. Then we move on to Venice, with a cost of €*.** , and to ...
4.4 The best bakeries and pastry shops in Italy
In the wide range of bakeries in Italy, Gambero Rosso has compiled a list of the best bakeries, divided by region, awarded the Tre Pani[***] recognition:
Piedmont: Vulaiga, Fobello (***). Lombardy: Voglia Di Pane, Brescia (***). Veneto: Olivieri ****, Arzignano (***). Trentino Alto Adige: Panificio Moderno, Isera (***). Friuli Venezia Giulia: Jerian, Trieste (***). Emilia Romagna: Forno ...
4.5 Key supply trends
Healthy products
The healthy trend has also hit pastry and bakeries in Italy. Manufacturers have responded to the trend and implemented seasonal and healthier ingredients in their kitchens. Initiatives taken by bakeries and pastry shops include the following:
avoidance of certain ingredients, such as palm oil in favor of sunflower oil, compliance ...
5 Regulations
5.1 Regulations
Bill No. *** on the production and sale of bread was filed on Dec. **, ****. Structured in ** articles divided into various sections, the legislative proposal aims to reorganize legislation regarding the production, marketing and sale of bread. Specifically, the first ** articles focus on aspects related to production, introducing key definitions such as that ...
6 Positioning of players
6.1 Segmentation
- Panificio Adriatico
- Lievitamente
- Panealba
- Roberto industria alimentare
- Bimbo QSR Italia
- Casa della Piada - CRM
- Panificio pasticceria Tossini
List of charts presented in this market study
- Global market size for bakery and pastry products
- Performance analysis - growth of (food) compartments
- Production in value and quantity of bakery and pastry products
- Importazioni, esportazioni e tasso di copertura per il codice HS 1905
- Ripartizione delle importazioni di pane e pasticceria, per principali paesi fornitori
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the bakery and pastry market | Italy
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