The bakery and pastry market - Italy

INFORMATION ON THE STUDY

Prix: 89€ HT
Last update: 15/01/2021
Language: EN
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Content of the study

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MARKET OVERVIEW

1.1 Definition and scope of study

A bakery-pastry shop is a local shop offering a wide range of products such as bread, pastries, cakes and sweets, sometimes also sandwiches and cold or hot drinks.

The global market for bakeries and pastry shops has been growing for several years. It is important to highlight that this market is highly heterogeneous according to local traditions and customs.

Bakeries and pastry shops occupy a central place in the Italian gastronomic tradition, and Italians are still very attached to this type of activity. There are currently 31,000 outlets in Italy. However, 'pure' pastry shops make up only 13%, or about 4,100 outlets. This means that the majority of activities are made up of establishments that integrate the pastry shop with the bar, ice cream parlour or bakery.

In Italy, bread plays a key role, with 85% of Italians declaring that they consume fresh, artisan bread, totalling 1,600,000 tonnes per year. In bakeries, 70% of the work of artisans concerns bread, while pizza and focaccia, which account for 23.5%, and cakes, which account for 6.2% of the total, are growing.

In spite of this traditional aspect, bakeries and pastry shops are trying to reinvent themselves by widening their offer to meet new consumer expectations, such as a healthy diet and lifestyle. In particular, bakeries and pastry shops are facing strong competition from large-scale distribution and other distribution channels that exploit economies of scale.