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MARKET SUMMARY

1.1 Definition and presentation

The so-called "organic" chocolate is a chocolate labelled "AB" according to European legislation, i.e. containing at least 95% of ingredients coming from organic farming, without chemical additives, and assuring the cocoa beans have not been treated with pesticides or GMOs.

The organic chocolate market can be divided into different product categories:

  • Chocolate bars
  • Chocolate creams
  • Confectionery tablets
  • Cocoa powder

Italy is a key market for the chocolate industry, with both domestic consumption and exports reaching considerable levels, despite the decline in volume. In fact, in recent years there has been an increase in the average price of chocolate, a trend that keeps the industry's projections promising. In this context, the organic segment has a significant growth potential, dictated by more sustainable consumption habits and a rewarding supply. The Italian organic chocolate market is fragmented, with a wide variety of players: multinational groups, SMEs and artisans. In a progressively more competitive context, the organic chocolate segment will have to be able to satisfy the changing buying habits and preferences of Italians.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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in 40 pages
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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Market Research Analyst @Businesscoot

Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

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Emil Ohlsson

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Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti