1.1 Definition and presentation
The so-called "organic" chocolate is a chocolate labelled "AB" according to European legislation, i.e. containing at least 95% of ingredients coming from organic farming, without chemical additives, and assuring the cocoa beans have not been treated with pesticides or GMOs.
The organic chocolate market can be divided into different product categories:
- Chocolate bars
- Chocolate creams
- Confectionery tablets
- Cocoa powder
Italy is a key market for the chocolate industry, with both domestic consumption and exports reaching considerable levels, despite the decline in volume. In fact, in recent years there has been an increase in the average price of chocolate, a trend that keeps the industry's projections promising. In this context, the organic segment has a significant growth potential, dictated by more sustainable consumption habits and a rewarding supply. The Italian organic chocolate market is fragmented, with a wide variety of players: multinational groups, SMEs and artisans. In a progressively more competitive context, the organic chocolate segment will have to be able to satisfy the changing buying habits and preferences of Italians.
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