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1.1 Definition and scope of the study

The baby food market encompasses all food products for infants and children. The market is structured around two main segments

  • powdered infant milk
  • dietary diversification (the gradual introduction of solid foods other than milk, usually between the fourth and sixth months of life)

The main issues in this market are nutritional and health issues, both in terms of marketing and regulation.

The global market is dominated by sales in China and the US, two particularly promising regions. Italy is only ranked 11th in the sector's 2018 revenue ranking. Indeed, sales are falling in the domestic market, and this is directly due to the collapse of the birth rate. The infant nutrition market in Italy is mostly controlled by the two giants Danone and Nestle, which account for about 80% of the global market.

However, there are also players with a more local dimension who seek to exist despite the weight of the sector's champions. As far as private labels are concerned, they remain on the fringes so far as the brand plays a fundamental role in inspiring consumer confidence and security. The characteristics of the market depend largely on the geographical and cultural situation. The birth rate or the practice of breastfeeding varies in different regions of Italy. For example, women breastfeed more in the northeast of the country than in the south. In recent years, the sector has had to deal with the return of breastfeeding and the growing substitution of industrial products by "homemade" products. Brands are responding by developing new ranges, particularly organic ones.






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Reviews (5)

The chocolate and chocolate factory market - France

Publicado en 23/06/2022 by Helie Krotoff

The market for sports nutrition supplements - France

Publicado en 16/06/2022 by Patrice BEAL - BEHOLD SAS

I gave a 4 and nota 5? I think that the study of competition is a bit light. The study analyse only 6-7 companies and I think that a mapping could have been added Moreover, for the ages of the consumers I find that the age ranges are not precise enough (<40 years old) But the rest of the study is super interesting! And I thank you for it!"

The ready meal market - France

Publicado en 09/03/2022 by Bruno Graziana

"I gave it a 2.5 rating for the cost of your file, which is accessible, but I could have given it a 2 because for me it is too general in the sense that most of the information comes from a compilation of information that I had already obtained free of charge from Credoc, France Agrimer or LSA I thought I would find more specific information, especially on market shares by region, or a much more detailed focus on the evolution of the market by the new web and delivery players... At the end of your file, there are some information sheets on the major manufacturers and distributors that are of little interest to me. Sorry"

Businesscoot Response:

Publication OK Prepare a reply before publishing

The market for sports nutrition supplements - France

Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL

We got the numbers we needed. Excellent study

Businesscoot Response:

Thank you for your feedback. We are glad that the study lived up to your expectations. We hope you will give us a 5/5 next time ;)

The Farm Animal Feed Market - France

Publicado en 09/01/2022 by Hugo Schott - Businesscoot

Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector

Businesscoot Response:

Hello Hugo, Thank you for your feedback. We are glad that the study was up to your expectations. We hope you will give us a 5/5 next time ;)