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Summary and extracts
1 Market Overview
1.1 Definition and scope of the study
The baby food market includes all food products for infants and children. The market is structured around two main segments:
- powdered milk for infants
- diet diversification (the gradual introduction of solid foods other than milk, usually between the fourth and sixth month of life)
The main issues in this market are nutritional and health issues, both in terms of marketing and regulation.
The global market is dominated by sales in China and the United States, two particularly promising regions. Italy ranks only 11th in the industry's 2018 revenue ranking. In fact, sales are declining in the domestic market and this is a direct consequence of the plummeting birth rate. The baby food market in Italy is mainly controlled by the two giants Danone and Nestle, which account for about 80 percent of the overall market.
However, there are also players with a more local dimension trying to exist despite the weight of the industry champions. As for private brands, they remain on the margins to the extent that the brand plays a key role in inspiring consumer trust and confidence. Market characteristics depend largely on geographical and cultural circumstances. The birth rate or the practice of breastfeeding varies in different regions of Italy. For example, women breastfeed more in the northeast of the country than in the south. In recent years, the industry has faced the return of breastfeeding and the increasing substitution of industrial products with "homemade" products. Brands are responding by developing new ranges, particularly organic ones.
List of charts presented in this market study
- Value of Global Children's Food Sales
- Value of Global Children's Food Sales, by country
- Turnover Children's Products Market, by category
- Baby food sales, by channel
- Exports and Imports of Baby Food
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Latest news
At the bedside of the sick, Danone invests in protein drinks at Steenvoorde - 22/05/2024
- The adult medical nutrition market is estimated at several billion euros worldwide.
- - Danone is number one in Europe and number two worldwide in the medical nutrition sector.
- - Blédina's Steenvoorde plant will manufacture protein-enriched drinks under the Fortimel brand
- - The total investment for this project is 70 million euros
- - Danone currently operates seven plants worldwide in the medical nutrition sector, including five in Europe.
- - Sales of Danone's specialized nutrition division are expected to reach 8.5 billion in 2023
- - Danone has invested in Turkey and Poland to increase its production capacity in medical nutrition, and has acquired Functional Formularies in the United States.
Danone bets more than ever on medical nutrition - 21/05/2024
- Investment of 70 million euros in a new production line dedicated to medical nutrition at the Blédina plant in Steenvorde.
- Danone's specialized nutrition division, including medical nutrition, generated sales of 8.3 billion euros in 2023.
- Growth of 6.7% for this division in 2023.
- Acquisition of Promedica in Poland, specialized in home enteral tube feeding.
- Acquisition of US-based Functional Formularies, with sales of around 27 million euros, specializing in biological tube-feeding formulas.
- Investment of 100 million euros in a new international R&D center in Saclay, to be inaugurated in February 2023.
Heinz adds a dash of vinegar to its Tomato ketchup - 16/05/2024
- - Condiments market in 2023: €1.18 billion.
- - Growth: +12%.
- - French supermarket ketchup sales: €120 million
Danone opens a second plant for plant-based products in France - 12/02/2024
- Danone inaugurates a new plant dedicated to the manufacture of dairy alternatives in France
- Danone has completely converted its Villecomtal-sur-Arros yogurt plant in the Gers department into a unit dedicated to Alpro-brand plant-based beverages. 43 million euros of investment
- Production, mainly of oat juice cartons, is 90% destined for Europe.
- Danone now has four milk-alternative production units in Europe. Two in France, at Issenheim and Villecomtal in the Gers region, one in Sweden, at Lunnarp, and the fourth at Wevelgem in Belgium.
- Vegetable-based products have become "a strategic focus" for the world's number one in ultra-fresh products.
- Danone took the t turn in 2017 with the $12.5 billion acquisition of US group WhiteWave.
- In France, ultra-fresh products are deeply rooted in diets.
- Plant milk accounts for just 4% of the traditional dairy products market by volume and 7.4% by value.
- The plant-based milk market is worth 165 million euros, according to FranceAgriMer.
- More than 6 out of ten people in France in the 18-24 age bracket eat plant-based products several times a week, according to lDanone
- Many dairy groups, including Triballat, Nestlé and Bel, have chosen to develop plant-based ranges.
- Retail chains are present under their own brands (MDD).
Suppliers refuse to accept Lactalis' proposed milk price increase - 05/02/2024
- - The price revised in January by Lactalis is 405 euros per 1000 liters, increased to 420 euros per 1000 liters in 38/32 for February.
- - Taking all premiums into account, the remuneration paid to producers was 460 euros per 1000 liters for the first two months of the year.
- - Unell, which represents over 4,000 dairy farms, delivers over 2 billion liters of milk to Lactalis.
Danone sells its US organic dairy business to Platinum Equity - 02/01/2024
- Danone has signed an agreement to sell its US organic dairy business to Platinum Equity.
- The sale concerns the Horizon Organic and Wallaby businesses.
- By 2022, Horizon Organic and Wallaby represented around 3% of Danone's total sales.
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