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MARKET OVERVIEW

1.1 Definition and presentation

Baby clothes refer to day and night clothing, socks, tights and underwear intended for infants (0-1 years) and toddlers (1-3 years). Clothes falling within the scope of this market are usually characterized by a high degree of comfort and safety for the child and are usually produced from cotton, wool or silk. Within this market there are two types of operators:

-Apparel manufacturers

-Clothing distributors and retailers

The global baby clothing market has excellent growth prospects: it is expected to reach a value of $82.5 billion by 2027 growing at a CAGR of 4.2%. The global market is dominated by the North American region, while the most promising growth expectations are in the Asia-Pacific region, thanks to nations such as China and India, which have very high birth rates.

The Italian market does not, however, show the same positive trend as the global one. In 2020, the Italian market experienced a very strong slowdown in terms of both exports and imports. With reference to the sales volumes collected between 2019 and 2020, the babywear segment did not report any particular positive trends.

Despite this, in terms of distribution analysis, some encouraging data can be highlighted, such as, for example, the improvement in the independent retail segment, which after long periods of decline has begun to show signs of recovery again. Another interesting data concerns the strong growth of e-commerce as a distribution channel since it has recorded very high growth rates in the 2019/2020 season.

The increased concern for the comfort and safety of the child and the higher employment rate of the female population are considered some of the major market drivers. In addition, there is also a growing focus on style and elegance with the consequence that more and more companies are focusing on product innovation, which is considered as a key success factor within this market.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF ACTORS

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in 40 pages
Method
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Method

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Analysts

Hugo Schott

chargé d'études économiques, Xerfi

Hugo Schott

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane Essadiq

EDHEC

Imane Essadiq

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.