Content of the study

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MARKET OVERVIEW

1.1 Definition and scope of study

The thrift stores are the shops that sell second-hand clothes, accessories and everything related to the apparel market. There are two types of second-hand stores:

  • The thrift stores run by charities, where clothing is donated by individuals
  • Stores operating on the deposit-sale principle, where private individuals sell their clothes to the thrift store that is acting as a commercial intermediary

Thrift shops are interesting on different levels : people can find clothes at a low price, with a vintage style and sellers can give a second life to old clothes.

In the whole world, people are always more and more interested on the thrift market, especially in the USA where this is a habit that's been around for a long time.

In Italy, the purchase of second-hand clothes in these stores is becoming more and more popular and chic. Sales are mainly driven by young people and benefit from an increasingly marked ecological awareness.

In 2019 in Italy, the value generated by the second-hand economy has reached 24 billion euros, equal to 1.3% of the national GDP.

Physical stores are raising awareness and increasing their popularity, they are frequented not only by Gen Z, but also by Baby Boomers. Nevertheless, internet is playing a key role. It is evident the success of the second-hand and resale clothing platforms such as Vinted and Depop.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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in 40 pages
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Ross Alumni Club France

Arnaud W.

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.