The men's underwear market - Italy
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Study Overview
The underwear market is a sub-segment of the broader apparel market, and is divided into women's underwear and men's underwear. Men's underwear groups several product categories, including: - Underwear - Boxers - Briefs In Italy, underwear, like the rest of the clothing sector, is highly segmented, identifying three distinctly different categories: luxury, middle-end, and low-cost. Each of the categories covers a specific market niche and caters to a specific target audience. The influence of social and advertising companions proves to be extremely significant just as much in men's underwear, in addition to the proliferation of distribution channels with the advent of e-commerce, which is progressively taking a larger share of the market. A dynamic segment, major women's lingerie brands are extending their offerings to men, and new brands dedicated to men's lingerie, often with niche positioning (e.g., "Made in Italy"), are entering this market.
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
Exclusive data
- • Indexpresse sectoral database
- • Preferred Brands database
- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
- • Downloadable data
- • Link to original sources
Sommaire
1. Market Summary
- 1.1 Definition and presentation
- 1.2 The underwear market at the global and European level
- 1.3 The Italian market
- International trade in men's underwear
- 1.5 Impact of Covid-19
2. Demand analysis
- 2.1 Overview of demand
- 2.2 Demand drivers
- 2.3 The emergence of ethical and sustainable fashion
3. Market structure
- 3.1 Market structure
- 3.2 Underwear value chain
- 3.3 The main players in the underwear market
- 3.4 Distribution
- 3.5 Calzedonia, the Italian underwear giant
4. Supply analysis
- 4.1 Overview of the offer
- 4.2 Prices and ranges
- 4.3 Italian companies
- 4.4 New supply trends
5. Rules and regulations
- 5.1 Regulations
The men's underwear market - Italy
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