The sex toys market - Italy

The history of sex toys is long and fascinating. From ancient times to the present day, these objects have been present in different cultures and eras, although they have often been considered taboo. In the past, they were used for medical purposes or as tools for the relief of female hysteria. During the Victorian era, mechanical vibrators enjoyed a period of great success, while in the twentieth century they became sex objects sold to the public. In the1970s, during the sexual liberation movement, sex toys were proudly claimed. As time went on, the normalization of sex toys occurred through dissemination through books, movies, and TV series. Today, statistics show that a quarter of Italian women own a sex toy, although the number is lower than in other countries such as Denmark, Sweden, Germany, the United Kingdom and the United States. Despite this, some contradictions persist, such as the persistent illegality of the sale of sex toys in some states in the United States.[Mettiche] The size of the global sex toys market has been estimated at $32.7 billion in 2022. It is expected to grow at a compound annual growth rate(CAGR) of 8.50 percent from 2023 to 2030.