Italian market
The cosmetics market in Italy
A cosmetic includes any substance used to clean, moisturize or alter a person's skin, hair, nails or teeth.
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A cosmetic includes any substance used to clean, moisturize or alter a person's skin, hair, nails or teeth.
Cosmetics can be divided into two categories:
Beauty products: e.g. makeup, perfume, skin cream.
Care products: e.g. shampoo, soap, deodorant.
In Italy, the cosmetics market has shown incredible performance in recent years, thanks to the positive perception of the country of origin. In fact, both production and exports have shown an annual percentage increase since 2009. The market, however, is highly competitive and concentrated in the hands of a few cosmetics giants, who have to continuously innovate their offerings to keep up with the changing needs of consumers and not lose market share to an increasing number of smaller players trying to conquer a certain niche.
In fact, following the growing interest in issues such as sustainability and the environment, or the increased focus on product provenance and ingredient origin, or even the higher consideration given to personal care, both existing businesses and new entrants need to quickly change their positioning accordingly.
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Guilhem Cournut
Food, retail and consumer goods
Denis Monnoyeur
Industry, energy and construction
Marie-Annick Cournède
Health, beauty and personal services
Arthur Lefeuvre
Digital, media and telecommunications
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