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MARKET OVERVIEW

1.1 Definition and scope of study

The make-up market, a segment of the cosmetics market, refers to all sales of products intended to beautify or alter the appearance, and to be applied on the face. There are several categories of products in relation to their function and place of application: 

  • For the lips (e.g. lipsticks, lip pencils, lip gloss)
  • For the complexion (e.g. foundation, blush, cream, powder, concealer, highlighter)
  • For the eyes (e.g. mascara, eye shadow, pencils, eyeliner, false lashes)
  • For the eyebrows (e.g. pencils, powders, gel) 
  • Accessories (e.g. lip brushes)

The global cosmetics market is growing rapidly, driven by the American and Asian markets. The Italian cosmetics market is a key economic sector for the country, and has witnessed a steady growth in recent years, excluding the effects of the pandemic. The make-up segment occupies a relatively marginal place in terms of sales generated on the cosmetics market (circa 14.1% in 2018) yet shows a stronger performance in exports, with an incidence of 20.1% on total exported products in 2019. 

The Italian demand for makeup products is expected to witness a growing trend, driven by the increase in distribution channels – especially pharmacies, perfumeries, and retail specialists - and the product innovations towards organic and sustainable ingredients/packaging. In addition, online retailing is forecasted to grow, in 2018 15.8% of makeup products were bought online. 

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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in 40 pages
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Ross Alumni Club France

Arnaud W.

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.